The new product is ready to go on the market, and if you want to win the market share, you must have a good strategy to market this product. Let's talk about how to price from the pricing strategy.
We can set the price of the goods at a low price, and put the profit second, regardless of how much profit we can earn. When the new product comes on the market, we should infiltrate this product into the market, set a low price, so that more people can afford it, and consumers can experience our product once. Consumers feel that it is good to use, and they will choose this product in the future. Through the low price strategy, it can quickly penetrate into the market and let people get used to consuming this commodity. Later, we can raise the price again. In the early stage, it is publicity, and in the later stage, it is the real profit.
In addition, we can set a high price for the new product when it comes to the market, and we can earn a huge profit soon. At a high price, some people with high taste will buy it. After a while, we will choose to reduce the price. This price reduction is actually the price we really want to sell, so that the old customers who have bought things before feel that things are used well, and now they will reduce the price, and they will buy more, and at the same time they will promote it with people around them. People with high taste can get many people's responses when they promote a commodity, and at the same time, they also achieve a publicity effect. This high-priced pricing strategy is a profitable strategy in the early and late stages, but the profit is relatively slow.
according to consumers' psychology, we should set some auspicious numbers, such as 66, 88, 99, etc. Also, the fixed price should be set with a decimal price, so that the price level of the goods is one grade lower. For example, if we originally wanted to sell 111, we can set the price at 99.8, which obviously gives people a different feeling.
when a new product comes on the market, you can try to use these price strategies.