Fashion must be designer-oriented, because fashion is unique, and it must be very popular if you are asleep and customer-oriented.

first of all, no company or brand in the fashion industry is purely designer-oriented, buyer-oriented or customer-oriented. Instead, under different circumstances, different orientations will dominate, as explained below:

Designers-oriented

Designers-oriented brands are generally relatively minority designer brands, such as jacquemus, J.W.Anderson and Vetements. Although some brands are no longer niche in recent years, it does not affect that they are designer-oriented brands. At the beginning of design, designers design and create more according to their own aesthetic and artistic ideas, and don't care how many customers pay for their own designs, but sometimes it is because of the designer's personal design style that consumers buy. In recent years, consumers have gradually accepted and loved "niche design".

focusing on Customer Orientation

The so-called customer orientation means that an enterprise takes customer demand and customer value as its starting point, pays special attention to the investigation and analysis of customers' consumption ability, consumption preference and consumption behavior in the process of operation, and always considers customer demand in the development of new products and the innovation of marketing means. Clothing advanced customization is a typical customer-oriented, mainly serving customers' requirements. What kind of finished products customers require to make, they will design according to the requirements. This kind of enterprise is special in the fashion industry, and they pay more attention to service rather than design.

In addition, some big brands, such as Uniqlo, are also customer-oriented, because most of their design styles are basic, and they can meet customers' basic design needs, such as T-shirts and Star Wars hoodies that the brand cooperates with famous designers Andy Warhol and Keith Harring, etc., all of which are designed according to customers' preferences.

Buyer-oriented

Most of them are brands in department stores, such as Lane Carford, Booming Dale's, etc. In addition, many boutique buyer's stores around the world are also buyer-oriented. In fact, it is not difficult to find that buyer orientation is essentially equivalent to designer orientation or customer orientation according to the differences in the positioning of buyers' own service objects. Buyers' shops selling minority design products mainly collect all kinds of "fancy clothes" and specially select designer-oriented brand products. At this time, buyers choose designer-oriented; A buyer's shop selling popular explosions needs to analyze the market data to choose brands and products, and what it chooses is customer-oriented design.

it is easy to understand that there is an intermediary between the brand and the customer. And this middleman knows both design and market. Therefore, his store location determines that he needs to make corresponding choices, and the products he chooses are nothing more than designer-oriented or customer-oriented, or both, and there is no particularly clear boundary.