1. Analysis of the differences between the core functions of Hungry and Meituan Takeaway:

2. The core business logic of Meituan Takeaway and Hungry is as follows:

3. Differences in key functions

1. Ordering

Differences:

Hungry: multi-person ordering is supported; Support screenshot sharing;

Meituan take-out: there are merchants' special activities, showing merchants' special vouchers, and supporting sharing and sending friends' vouchers.

business information: if you are hungry, you need to click to enter the details page; You can view the details of the merchant by switching the US group takeaway tab;

preferential activities: if you are hungry, show one, and drop down to show all; Meituan takeaway dynamic carousel, click on the screen to show all;

Page layout: In comparison, Meituan's take-out font is larger, the dishes' pictures are handled better, and the data of dishes' likes are better than the data of praise.

summary: in the order, the take-out of the US group is better designed; Whether it is the overall page layout (font size and image processing effect), or the presentation form of business information and activity information, the design of Meituan takeaway is more attractive to users.

2. Order-related

Differences:

Unpaid orders:

Hungry: Unpaid orders are displayed in the order list. After the user submits the order, they are not paid. Click to return to the page waiting for payment;

Meituan take-out: There is no unpaid order. After the user submits the order, if it is returned without payment, the order disappears and the order needs to be placed again.

Tab order classification:

Hungry: by order type, take-out and breakfast;

meituan take-out: sort the orders according to their status, and sort out the orders that have not been evaluated.

One more order:

Hungry: In the order list, businesses that are currently resting are not allowed to have another order.

Meituan take-out: Every order is followed by another order. After clicking on another order, the merchant who is currently resting will be strongly reminded that the merchant is resting and cannot place an order for the time being.

conclusion: the order system is more perfect compared with the hungry one, whether it is the countdown of the orders to be paid, the hidden entrance of the rest merchants for another order, or the detailed handling of the click area of the page. However, the US group takes delivery, although there is a 15-minute payment countdown after submitting the order, the order disappears after exiting the page (what is the countdown used for).

3. Other

Meituan takeout differences:

Stealing red envelopes: You can steal WeChat friends' red envelopes on the order submission page. If the order meets the red envelope restriction conditions, the red envelope amount can be deducted.

thank you knight: within 7 days after the order is completed, you can tip the knight to thank you.

Hungry? Difference:

Booking breakfast: In the order interface, you can book breakfast for one week in advance.

grabbing red envelopes: when you book breakfast, you can share the red envelopes for breakfast when you are hungry in the ordering interface; Open the link after sharing and enter the mobile phone number to grab the red envelope; When paying the order, the red envelope can deduct a certain amount.

4. Conclusion

After analysis, we can copy the functions of Meituan's take-away ordering page and stealing red envelopes. The specific functions and how to copy it are as follows:

Ordering page: First, if you are hungry, you can optimize the business information and add the business information tab；; Transfer the more important functions in the upper right corner to the page at this level. Secondly, in terms of operational support, leave a business special session for businesses that need to do activities; Store announcements and store preferential activities can expand the viewing area or change the presentation form (at present, store announcements do not support sending long messages, but only display one line). Finally, optimize product information, including product pictures, monthly sales and favorable rate. Pictures can require merchants to provide more beautiful pictures. Although the favorable rate data looks more beautiful, the number of likes is more understandable for users to come to the book. Consider learning from Meituan and changing it to the number of likes.

stealing red envelopes: although there is a function of grabbing red envelopes for breakfast when you are hungry, users need to open the shared link and enter their mobile phone number before grabbing red envelopes. This process can be optimized so that users can grab friends' red envelopes.