wanda plaza is very familiar to many people. Once upon a time, the phrase "wanda plaza is the center of the city" appeared in the most obvious advertising space of the city, which implied wanda plaza's position in a city. With the continuous development of economic level, people's consumption level is increasing day by day. Wanda is no longer the exclusive square of some developed cities, and some small cities have its presence.

By the end of 2119, Wanda Group has built as many as 311 wanda plaza in various provinces and cities all over the country, and the square area held by the total * * * ranks first in the world, and the places where its buildings are located often become local landmark buildings.

wanda plaza, which includes large commercial centers, office buildings, five-star hotels and restaurants, is a large shopping mall integrating catering, shopping and entertainment.

The commercial plaza built by Wanda Group has created 1.35 million jobs. In some small cities, wanda plaza has even become a local symbol, and the house prices around the place will rise accordingly, just like forming a new city center around wanda plaza.

But not all wanda plaza is so prosperous. Wanda in Changbai Mountain in the northeast is extremely depressed. For many years, it has not only failed to make a profit, but also sustained losses, amounting to as much as 23 billion.

Changbai Mountain is a tourist destination in Northeast China. It has been popular for many years, attracting a large number of tourists every winter, and many tourists will come to escape the heat in summer. Its popularity is quite popular.

Businessmen are optimistic about the advantages of Changbai Mountain and want to make money here. Wang Jianlin is one of them. Because he is optimistic about the tourism situation here and the spending power of tourists, he decided to build a Wanda in Changbai Mountain.

according to the data, local real estate developers are also very optimistic about the consumption level of tourists after investigation, and agree that tourists alone are enough to support Wanda's operation and ensure profitability.

after investigation, Wang Jianlin came with 23 billion yuan to build a Wanda, and then domestic rich people generously invested in this project, and also built golf courses, ski resorts and other entertainment venues, hoping to transform it into a popular all-round tourist resort.

Changbai Mountain Wanda occupies a huge total area, and its commercial scope is basically similar to that of other cities, with great care in both scale and design.

Wanda is well-known, so after the completion of construction, tourists and surrounding residents come here in droves. At one time, business is booming and people are crowded, which creates an illusion for outsiders. Wang Jianlin's investment vision is really sinister, and he turns his attention to Changbai Mountain Scenic Area, which many businessmen look down upon.

At first, Wanda here was full of people and had a bright future, but it didn't last long. On the contrary, it was rapidly depressed, which surprised people.

It is difficult for many businesses to maintain high expenses without customers. Sometimes the off-season and peak season add up to just maintain the rent and daily expenses. It is almost impossible to make a profit, so many people choose to leave. This sight makes other investors who want to do business here discouraged and become very cautious.

Many people are afraid to invest here. They would rather do business in other stable places with more people than invest in this famous Wanda.

In addition, in fact, the reason for Wanda's loss is not only that there are no tourists in the off-season, but also that this shopping mall is built in a resort, and its altitude is a little higher than that of the residential area outside. When transporting the goods, it will consume a lot of resources, and these consumed resources will naturally be counted on the consumers, so the goods inside are higher than those outside, and ordinary people are unwilling to consume them.

when most tourists come here to travel, they will choose to bring their own food, rarely buy things in the scenic spots, and will not spend too much in the scenic spots.

in order to make up for the loss caused by the decrease in consumption, merchants have to raise the price of goods blindly, so the high price makes tourists sigh that they can't afford it, which leads to less and less people spending in scenic spots, forming a vicious circle.

This is also the most failure of Wang Jianlin's investment career. Most of the time, people here are depressed, but we can't look at the future Changbai Mountain Wanda with the current situation.

Northeast China is vigorously reforming the tourism industry and promoting the development of tourism industry. I believe that after the rectification, more tourists will choose to travel to Changbai Mountain, and the operation of shopping malls can be maintained in the off-season, which may also be the key point for Wanda to revive.