As a college student, in addition to studying well, we also have to make preparations for the cause in advance, then how to write the entrepreneurial planning? The following is a "college students entrepreneurial project plan 2020", which is only for reference, welcome to read.

College students entrepreneurial project plan 2020 (a)

First, the project summary

Do you not want to eat in the cafeteria every day to eat those every day a taste of the dishes?

Do you not want to go out to restaurants to eat those delicious but not so safe meals?

Do you want to experience the mystery of cooking with your classmates?

The University Student Kitchen is very much to your liking and will free you from the boredom of wandering.

Students just need to buy their favorite dishes, there are complete kitchen facilities and dining equipment, all the kitchen equipment like home and restaurant equipment are available, creating a free space, this is an unprecedented, single-structure, centralized rental room stove shop. It has a distinct structure of four stoves in one kitchen, plus a dining room, which constitutes one unit, and a store can consist of more or less units, with each stove rotating to be used by several groups of customers at a given mealtime. The cost of a college kitchen is relatively small, only $2,000-2,500 per unit per year, which can probably be recovered in one semester, and the second half of the revenue can be used to expand the facility.

Because this project is designed specifically for the food and entertainment problems of college students, and surveyed a lot of students, they are looking forward to the opening of the college students kitchen, very willing to try it, and said that will be every once in a while to ask a friend or and roommates to cook together. So its appeal is limitless. Every year a new class of freshmen adds a new source of customers to the College Kitchen, so it will be enduring.

It can be large or small, and is promising and low-cost. It may not be imitated at any time, so it is necessary to strictly manage all the work, improve its taste, and constantly innovate from the original basis, and constantly reflect and reform from the students to improve our competitiveness.

Its management model is very simple, divided into internal and external management. External management is mainly publicity, and large and medium-sized booking rentals of reasonable arrangements; internal management is mainly for college students to create a free and clean atmosphere in the kitchen.

Come to College Kitchen and enjoy the joy of cooking with your friends!

Two, the company

1, nature: college students kitchen is a kind of rental kitchen for all college students a service project.

2, equipment and facilities: college student kitchens exist in the form of unit system, a unit has a kitchen and a restaurant. A kitchen has four stoves, four sets of cooking utensils and gas stoves, and a cutting board table, more than one set of cutting tools, and a cabinet, which is fully equipped with bowls, oil, salt and other seasonings, equipped with running water faucets and more than baskets, buckets, and other tools such as washing tools, and a few hoods; dining room has a table of five or six sizes, fans, water dispensers, refrigerators, disinfection cabinets, rice cookers, and when the provision of hot meals.

3, the project service content: college students as long as they bring their favorite dishes to the college students kitchen, according to the time or size of the delivery of a certain amount of rent can be to the designated stove to cook, a kitchen, four stoves, can be cooked at the same time. During a lunch or dinner time, several groups of students can cook on one stove. In this way, the kitchen of one unit can cook about 28 (4 stoves*7 groups/stove) groups of students between lunch time (11:00-2:00). Students can eat here before leaving, or take it out to eat, all at their own pace.

We also have a large refrigerator in the college kitchen, so if you are a regular and have leftovers that you can't finish or need to store, we will store them for you. Just seal them up and put them in a closed basket, write your name or other markings on it, and put it in the refrigerator, but because of electricity usage and refrigerator space, you will have to pay 2 RMB/day for storage if you store it for more than a day. The cost of storage is 2 dollars per day for storage longer than one day.

4, the purpose of the project: the generation of college students kitchen is my group y understand that many college students complained that the canteen meals every day a same, the taste is not delicious, not a little novelty, and some students feel that outside the restaurant meals, health conditions are not good, smack of oil is not much, and the price is not low. In the case of only two choices, in addition to complaining, only complain, so we thought of the college students kitchen this both to the taste of college students, but also exercise college students do-it-yourself ability of the kitchen.

5, college students kitchen interior decoration: can be created by the students to design, design core for free and comfortable, green. The main embodiment of simple beauty. College students grow their own flowers and plants, handmade clip art, waste utilization and other creative design can be used to decorate college students kitchen.

Three, the organization of personnel, management system

1, we will be divided into large, medium and small-scale customers.

Large-scale (20-40 people): such as a class reunion, or the birthday of a classmate, so that you need to rent a unit of college student kitchen, which needs to be booked in advance. Depending on the requirements either a chef is agreed to help or an individual is hired to take care of the chores.

Medium size (10-20 people): such as a certain dormitory fellowship, or a small celebration, which also needs to be booked in advance, without a chef on staff.

Small scale (1-10 people): cook stoves can be arranged at any time.

2. In the college kitchen, only one middle-aged female employee needs to be hired to clean and tidy up the college kitchen, and to check the safety of the LPG cooker when the college students are cooking.

3, other managers: publicity, kitchen utensils, tableware, financial managers, customer reservations, cashier on duty, etc. can be played by students.

4, if there is a large party or get-together, can be booked in advance to the person in charge of customer reservations, he / she can make arrangements in advance, medium-sized (10-20 people) is also arranged by the person in charge of the booking, a small group of customers, according to the first-come, first-served use of the stove.

5, the financial manager, responsible for the weekly utility bills, gas stoves and employing staff costs and the total revenue of the "college kitchen", appropriate price adjustments, large and medium-sized groups of customers have a fixed booking price, according to the number of times the kitchen is booked to determine the next week's rent of the small group of customers to come to do the dishes.

6, government approvals: college students kitchen to obtain a business license, the problem is mainly health and safety. Because we hired personnel to clean the college kitchen and always test and teach students to use liquefied petroleum gas and other dangerous equipment, and in the college kitchen with fire extinguishers, firefighting equipment. Safety and hygiene is the core management of the student kitchen, so we can obtain government approval, if the students by the students to start their own business can apply for funding and approval from the school.

Fourth, the market

1, marketing

① publicity

We will be through the flyers, posters, school forums, a qq group of college students, and college students in the network of relations to publicize. We will invite some good friends from various faculties and departments to come together to experience the freedom, happiness and satisfaction in our "Student Kitchen" for free, and ask them to do verbal publicity for our "Student Kitchen".

② source

Since our "college kitchen" food and experience the joy of design, the college students will have a variety of reasons to like our "college kitchen".

A. To show off their cooking skills in front of their classmates.

B. Invite your best friends to cook for you in the Student Kitchen.

C. Some two or three male and female dormitories can have a cooking party here, so that those who don't know how to cook can learn how to do it.

D. If there is a student from abroad, let him/her stir-fry his/her hometown dishes and taste the freshness.

E. If you're not satisfied with the restaurant or the cafeteria, it's not easy for you to make your own food.

In an environment as relaxed and free as a college student's kitchen, in a kitchen that is as accessible as home. We not only eat a meal, but more importantly in the process, we experience the joy of doing it yourself. It's the joy of doing things together, and it's really the kitchen of the college students. That's why, with so much to offer, we're going to have a steady stream of customers at the College Kitchen. Every year there will be new students coming in, and the students who come to try the food will continue to come in.

③ Since the college kitchen is for college students dining and entertainment considerations, it can be extended with profitable services, you can rent barbecue tools, sell barbecue ingredients. Sell drinks, beer, dry vegetables and other easy to store dishes dry goods. Can also with free services, provide how to cook a class of books and nutrition with books.

2, market prospects

Now it seems that there is no such scale as our "college students kitchen" to rent the kitchen to college students, the same structure, form of store, even if there is, but also may be the college students to do their own cooking as a form of entertainment. That's why "Student Kitchen" is unique. College students are motivated by the desire to experience social realities, the joy of doing things on their own, and the desire to experience freshness. Therefore, our "College Kitchen" has a bright future, and there are so many colleges and universities (undergraduate, college, and vocational schools) in the country, so it will be a wide chain space. We also attach importance to the "college kitchen" in the student's attention, credibility to the horizontal development of other services, to achieve the college kitchen horizontal chain.

3, strategic objectives

(1) the recent strategic objectives, in different parts of several colleges and universities around the establishment of a student kitchen. Carefully organize the internal structure, to provide students with a convenient, comfortable, free, affordable, clean food, entertainment space, with free and clean to win the comfort of college students cooking meals, so that they feel come to come again, and again, they want to come every day. In half a semester, in the schools close to the publicity of the well-known, to create the name of the reputation of the boundary, in the meantime profit 15%.

(2) the near-term strategic objectives: in the reputation, credibility, attention are well established on the basis of the development of more cities, more colleges and universities "college students kitchen", but also horizontal development, so that the "college students kitchen" has become a brand, to carry out other services to college students industry. The first is to make sure that you have a good idea of what you want to do with your life.

V. Investment Analysis

1. Fixed costs of 2500-3200 yuan / unit.

2, variable costs (rent, water, electricity, oil, food) 3000-7000/unit per year.

3, gas 600 yuan / month unit. Employment 900/month unit.

4. Total annual income ranging from 2000-6000 yuan/month unit.

Because of its instability, it is not good to estimate the standard value of profit. It is estimated that there are half a year to recover costs, half a year to profit. The form of investment can be a joint venture, you can also invest in a person, "college students kitchen" a year's cost of about 2-2.5 million / unit. So the prospect of college students investing in profits is objective.

Six, the college kitchen SWTO analysis

Strength:

① There is no single structure like the college kitchen, a unique store, so there is less competition in the industry.

② Casual, it is more choices than the meals in the cafeteria, obedient to the customer's own preferences. It is more hygienic and affordable than restaurants, reassuring people that it is freer than anywhere else.

③ good flexibility, adapted to the low and high seasons of the customer base. The structure of the "college kitchen" is simple. Stove are movable, tables and chairs are also movable, and again to the unit system (a kitchen, with a dining room), in the students put winter and summer vacation, you can reduce a few units, downsizing, reducing variable costs (electricity, water, rent ......)

④ good adaptability, can face different periods of Hot and cold situations, when the final exams are approaching, students are busy all day long reviewing their homework and meeting the end of the term. At this time, the "college student kitchen" may become obviously cold, this is, in the case of a certain degree of credibility and attention, and close to the school, we can hire a part-time chef. We can provide catering services in a short period of time, so that we don't become cold or lose money at the end of the period.

Wealth: because he is a service program, it is less stable.

Opportunity: Students enter College Kitchen with a sense of novelty, enjoy College Kitchen with a relaxed mindset, and have a great opportunity to grow both vertically and horizontally.

Threaten: Because of the low cost and novelty of college students, imitators will follow, which will later become a strong competitive force, so rigorous work management arrangements and continuous innovation and reform are very important.

Comprehensive SWOT analysis, "Student Kitchen" should ensure cleanliness and freedom. The organizers should take a rigorous attitude to do a good job of management. Integrity is the basis for the trust of the students. On this basis, keep the idea of innovation and reform to run it flexibly. In order to exist and develop for a long time.

Industry Overview

Next year will be out of the ivory tower, because of the impact of the economic crisis has been their own interest in the catering industry intends to open a cake store after graduation, the cake store has a great prospect for development, the people's lives today, the high level of consumption, the pursuit of quality of life will also be high, the cake store has a great prospect for development. The pursuit of quality of life is also high, comprehensive cake store has become a major trend in urban consumption.

Second, the cake store profile

1. The store hair belongs to the catering services industry, the name is "Maggie's Afternoon Tea", is a wholly owned enterprise. Mainly for people to provide cakes, bread, ice cream and drinks and other desserts.

2. The store intends to open in the community shopping street, the inaugural period is a mid-range cake store, the future intends to gradually develop into a chain of cakes like Andrewson, Xiangyang Square, like the cake chain.

3. The store needs start-up capital of 95,000 yuan.

Third, the business objectives

Because the location is in the commercial street, the source of relatively rich, but there are many competitors, especially the store just opened, want to open the market, it must be in the quality of service and product quality, and to further expand the scope of business to meet the different needs of consumers. The short-term goal is to gain a firm foothold in the shopping street and recover the cost in 1 year. The long-term goal is to gradually develop into a strong economic strength and have a certain market share of the cake chain companies, in the many cake brands to break out of a world, and become a well-known brand in the cake market.

Four, market analysis

1. Customer source: the store's target customers are: shopping and entertainment in the commercial street of the general consumers, accounting for about 50%; nearby school students, store staff, neighborhood residents, accounting for about 50%. The number of customers is sufficient, the consumption level of low-grade.

2. Competitors: According to the survey results, there are many domestic brand cake stores, only the Fuzhou chain cake store has a lot of such as Andrewson, Xiangyang Square, Red Leaf, Anchor. Therefore, the competition is very big

V. Business plan

1. First of all, we went to several cake stores in the neighborhood to "spy on the intelligence", to find out the cost price of different kinds and sizes of cakes. Understand the business philosophy of all kinds of cake stores as well as the business "tricks".

2. After raising all the money for the opening, start to "poach" in the major cake stores. Can not "blatantly" dig, to take advantage of the store less people, secretly run over and store masters to discuss. Or recruit pastry chef, open cake store master is very important, so be careful consideration.

3. It is understood that the discovery of a set of consumption rate: "Customers never have the cheapest price. Today you can lower a few dollars, tomorrow there may be peer competitors to lower prices and you fight for orders." From the experience of the product market certain competitive strategy: "Price reduction promotion is not a long-term business strategy, the only best material to produce the highest quality cake, in order to attract customers, will keep customers."

4. The cake store is mainly for the public, so the price will not be too high, is a low to medium price.

5. Some advertising flyers can be printed and distributed in the form of coupons to achieve the effect of advertising

6. The cake store can specialize in leisure areas, set up a lot of chic seats. Customers can buy some snacks, sit in the cake store and slowly savor, the leisure function of the cake store has been further strengthened.

7. After many investigations, out of competition and other aspects of the need, many cake stores to launch some of the cake and not too much associated with the casual food, in order to form a new profit growth point. In the business varieties, many shopkeepers have some new initiatives: for example, in the hot summer, will be in season to launch the very popular ice porridge and shaved ice, as well as milk tea, fruit juice drinks favored by customers.

8. Establish a membership card system. The name of the member is printed on the card. The discount rate of the membership card is not high, such as 9.5 percent off. On the one hand, this can give consumers a sense of respect, on the other hand, it is also easy for the waiter for the consumer's name. Especially if the consumer is with someone else, and the waiter can call him (her) as * Mr., Miss in public, they will feel very respected.

9. On the table put some promotional items, magazines, the content is about the knowledge of pastry drinks, stories, etc., on the one hand, you can enhance the taste, atmosphere, but also to increase the consumer's good sense of the brand.

10. Whether it is from the store decoration, the image of the staff, or the cake production, should give customers a healthy, hygienic feeling. Cake store must strictly enforce the national "Food Hygiene Law", which is based on the foundation.

11. The food industry has special job labor skills requirements: employees must have a "health certificate".

Six, financial estimates

Start-up assets: about 95,000 yuan

Equipment Investment:

1.

2. Facade decoration of about 2,000 yuan (including store decoration and light box)

3. Shelves and selling platforms to invest about 1,500 yuan

4. Employees (2) uniform clothing needs 500 yuan

5. The largest investment in machinery and equipment: 80,000 yuan (including a full set of paraphernalia to make cakes) the first purchase of money: flour, cream and other raw materials, about 6000 yuan.

Monthly sales (average): 21,000 yuan. According to the assessment of the relevant insiders, so a small cake store business on the right track, monthly sales of up to 21,000 yuan.

Monthly expenses: $14,033. Rent: the best location in the more densely populated neighborhoods, community shopping streets, and close to small children's lots (such as kindergartens or playgrounds nearby), about 5,000 yuan.

Cost of goods: about 30%, about 5000 yuan. Personnel wages: 10 square meters of small stores need 1 cake master, 1 waiter, salary **** 2000 yuan.

Utilities and other miscellaneous expenses: 700 yuan equipment depreciation: calculated on the basis of five years, 1333 yuan per month Monthly profit: 6967 yuan or so According to this estimate, a year or so to recover the investment.

Seven, risk and constraints analysis

Because the cake store is not the first store in the street or neighborhood, it is difficult for customers to change the consistent taste, so it will have to spend more money and material resources and "gimmicks" to attract customers.

A project

University Dietary Union

Second, the entrepreneur

xx College xx Department xxx

Third, the cause of the entrepreneurial program

The reason for the entrepreneurial program

In the university has been criticized is the university cafeteria food problems, the university's poor quality of food has become a recognized problem, just to meet the students' food and drink problems, while the quality is far from meeting the students' requirements. The dietary situation in some universities is worrying, and even some university cafeterias have collective poisoning incidents.

This program is based on this point, in order to protect the dietary safety of college students, improve the quality of food for college students, the establishment of the University Dietary Alliance, aims to provide college students with low-priced, safe and high-quality and rich in characteristics of the food, and at the same time, for the colleges and universities to provide a certain amount of work-study positions, to help the poor students to better complete their studies.

Three, entrepreneurial organization

The University Dietary Union for the headquarters, in the university through the assessment of college graduates and signed a one-year work contract training in the university to set up a college dietary branches.

The University Dietetic Alliance in the appropriate location to establish vegetable planting bases, fruit planting bases and livestock farms, the establishment of distribution fleet, the unified production and distribution of vegetables and fruits and other food ingredients for the university branch. And cooperation with agricultural research institutions through high-tech to continuously improve the quality of raw materials produced to reduce costs.

The University Dietary Union headquarters set up a management training department, each university dietary division in the university to select the recruitment of non-graduate students as managers, and sent to the training department for training.

The University Dietetic Alliance from the chef training school to recruit chefs for appropriate training and then sent to the dietary division of each university as a chef, while the dietary division of each university to recruit their own students or laid-off social workers as a window attendant.

The headquarters of the University Dietetic Alliance from time to time to the colleges and universities to carry out quality checks, to ensure that the University Dietetic Alliance to provide quality and quantity of services.

Four, business details

1. The University Dietary Union's economic scope of special food, such as Lu Cuisine, Sichuan Cuisine, Cantonese Cuisine, etc., as well as local food, and the student student survey, according to the geographic location of the University of the appropriate adjustments to the various cuisines and the local food with the mix of food, so that the students from different parts of the country are able to eat to suit their own tastes. The first step is to make sure that you have the right food for the right taste.

2. The business philosophy of the University Dietary Union is that everything is better for college students.

3. The University Dietary Union provides student aid positions and pays a certain amount of cafeteria rent as a condition to negotiate with universities, paving the way for the development and growth of the University Dietary Union. Food ingredients are produced and distributed by the University Dietetic Alliance, which ensures the high quality and safety of food ingredients while reducing the cost of food ingredients.

4. The University Dietetic Alliance recruited the management of the school's senior non-graduate students, so that college students who suffer from the low quality of university food to supervise the work of the staff, to ensure that the University Dietetic Alliance to provide the safety and quality of food.