What the subject wants to ask is how to get a good name for WeChat personal WeChat official account?

if it's "modifying the name of WeChat personal WeChat official account", log in to the background of WeChat official account account, and you can modify it in "WeChat official account Settings". See the figure below for details.

If it is "How to get a good name for WeChat personal WeChat official account name", we should first pay attention to the following three points:

1. The name must reduce the cognitive cost of users

The name of WeChat official account should be easy for users to understand at a glance, and there is basically no need to explain it to users. That's right! For example, "reading at ten o'clock", "starting a business" and "catering boss's internal reference" hardly need to be explained. As long as users see the name, they will know what this public number is for, which is the advantage of low cost of name recognition.

2. Names must reduce the communication cost of users.

There is a book that has been widely circulated in the marketing field called "Super Symbol is Super Creativity", in which it is mentioned that a very important methodology is that "the function of logo is to reduce the cost of brand communication", and so is the name, so the name must be easy to write, easy to read and easy to spread, generally speaking, it should not be too long, such as "Yi", "Er Geng" and "Mi Meng", and such a name is very easy to spread. As a counterexample, the public large-size "Gea" and "Gea" are not only difficult to type when typing, but also many people can't read it, which greatly reduces the spread efficiency of names and naturally affects the number of followers in WeChat official account.

3. It's best to occupy a certain category.

Some words are often searched on WeChat, such as "workplace", "psychology" and "entrepreneurship". If WeChat official account's name is related to these words, it is easy for users to find our WeChat official account through natural search. Similar WeChat official account includes "entrepreneur", "investment circle" and "workplace psychology". Therefore, WeChat official account tries to bind with an industry, a subdivision and even a product category in the user's psychology when it is named.

The above are the three points that a good name should pay attention to. Generally speaking, it should be easy to remember, easy to spread, good in category and easy to find input methods.