In order to ensure the orderly and effective activities, it is often necessary to make a detailed activity plan in advance, which refers to the planning documents made for an activity. Then the question is coming, how should the activity plan be written? The following is my creative plan for the Spring Festival activities in restaurants (5 selected articles), which I hope will help you. Creative plan for the Spring Festival activities in restaurants 1

1. Purpose of the activities:

Through this party, we will enrich the spare time of employees, strengthen communication, understanding and trust between managers and employees, and enhance the spirit of teamwork, so as to lay a good foundation for next year.

second, the activity time:

third, the activity place:

Jinhong Hall on the fifth floor

fourth, the activity content:

1, the leader's speech

2, the department video

3, the program performance

4, the interspersed games

5, the dining (table dining) Opening dance (3 minutes)

2. The host makes an opening speech

3. New Year's speech by the department manager

4. Department video

5. Program

6. Two games interspersed during the period

7. Games to be selected:

1. Greeting words

Each table. The wrong person goes on stage to extract a small note indicating the performance content, perform a program according to the content on the note, or get a gift directly. After the performance, employees will be given 1 small gifts.

2. COPY remains the same

Two representatives are selected from each table, and ***21 people are divided into four groups. They perform a set of actions according to the selected topics, and the last person tells the content of the performance. The group that answers correctly will receive 1 prizes each.

3. whisper: the organizer prepares a long and evasive sentence (for example, how much do you know about the words "two points are ice, three points are clear, four points are cold, three points are clear and four points are steamed"), and each group (no less than 12 people in each group) sends a representative to memorize this sentence silently, and then conveys it from the first person to the last person by whispering within the specified time after returning.

4. Weather forecast: light rain slaps the shoulders, moderate rain slaps the legs, heavy rain applauds, and the storm stomps. Shoot yourself first, and then shoot each other in pairs. Comparison of different effects, 31' thinking, and the role of cooperation. Do it again.

5. Memory test

Description: With more and more things to remember, try whether you can count yourself. There is no limit to the game method:

① All people form a circle and say "I ate an AA today" from the first person (AA is the name of random food! )

② Then the second one went on, eating an AA and two BB…(BB has different food names! )

(3) Pass it on like this, and each person must repeat the previous food name and add a new food name.

④ until someone makes a mistake and goes out!

⑤ example: choose some difficult food names or dishes! Or something that is not easy to eat! Example: beef soup with sliced eggs and scallops. Creative Scheme for the Planning of Chinese New Year Activities in Restaurants 2

Reunion Banquet is an essential family banquet in China during the Spring Festival, and it has become a necessary food activity for family members to celebrate. On New Year's Eve every year, it is a long-standing custom of China people to get together for a reunion dinner. And it is from south to north, from east to west, all over the country, even Chinese who have lived in foreign countries for a long time. Reunion dinner is also a way for people to express the cultural psychology of Chinese ethnic groups with the help of food activities in the New Year. Therefore, we say that the "reunion banquet" is first of all the carrier of the New Year's Festival culture, which carries the cultural accumulation and cultural implication of the "New Year's Culture" of the Chinese nation for thousands of years. As a restaurant, it will also usher in a wave of sales promotion. How to attract more customers to book through innovative reunion banquets has become an urgent task.

First, the atmosphere of the event is created

Many restaurants will distribute red envelopes on the festival day, which is only one or two yuan, mainly to create the atmosphere, and some will also create them by asking customers for red envelopes, but this method is relatively not very good. In addition, New Year's greetings will be expressed to every guest to create

2. Menu arrangement for "Reunion Banquet"

1. Four hot dishes: steamed mandarin fish (mandarin fish), three fresh fish maw, dried shredded chicken fire, winter bamboo shoots with preserved vegetables

2. Four cold dishes: bittern rabbit meat, pickled fungus, cold celery and jellyfish.

4. Fruits after dinner: Get together:

Ingredients: 111g of red and yellow cherries, 111g of small tomatoes (cherry tomatoes), 111g of cucumbers (Dutch cucumbers) and 51g of 111% fresh orange juice.

production: wash the tomato, remove the pedicle, cut it in half, wash the cucumber, remove both ends and cut it into small pieces, put it in a plate, and pour 51 grams of fresh orange juice. The total calorie of this product is about 111 kcal.

Note: Everyone wants to celebrate the Spring Festival, so we must make innovations in the names of dishes, and highlight blessings and other good themes, such as happy ever after.

Third, the background music

Can play some music that expresses happiness and blessings, such as: Happy Birthday, Bubugao, Spring Festival Overture, unforgettable tonight, full moon, dancing with golden snakes

Fourth, restaurant decoration

In order to highlight the festive and lively atmosphere, restaurants usually set up decorations hanging related to the theme of the Spring Festival, with the main color of red. Various restaurants can be arranged according to their own positioning. Creative scheme for planning Chinese New Year activities in restaurants 3

1. Preface

During the exploration and development of food culture for thousands of years, the hardworking people in China have gradually formed four major cuisines with different styles, such as Guangdong, Shandong, Hunan and Sichuan, and foods with local characteristics. Beijing roast duck, a famous food in Beijing, is famous at home and abroad for its bright color, tender meat, mellow taste and fat but not greasy. Duck King Roast Duck is a new type of roast duck developed by modern roast duck chefs adhering to the traditional roast duck technology. The surface color of the roast duck is golden and shiny, the outside is crisp and fragrant, and the inside is tender. It has a special delicious taste and is the best among roast ducks.

The development trend of Xuanhua catering industry in the Spring Festival today can be summarized as follows: rapid development, expanding scale and prosperous market. However, prosperity at the same time means intensified competition. There are always restaurants that fall down during the Spring Festival and new ones stand up, but there are always a few that gain a foothold in the big waves and continue to grow and develop. As the representative of Beijing new roast duck in Xuanhua catering industry during the Spring Festival, "Duck King Roast Duck" should become a famous signboard.

Second, market/enterprise analysis

There is also fierce competition in Xuanhua's catering Spring Festival market. Various hotels and restaurants compete for Xuanhua's limited catering Spring Festival resources, impacting diners' taste and vision.

To be successful, a hotel must meet the following conditions: (1) having its own characteristics; (2), comprehensive (quality) management; (3) Sufficient market operating funds; (4), innovation, innovation. These conditions are indispensable, otherwise, it is a flash in the pan. This is also the reason why many hotels and restaurants have opened their doors and quickly disappeared.

Oriental Duck King Restaurant is a new restaurant based on the original Oriental Food Court. After years of publicity and operation, Oriental Bath and Oriental Food Court have gained a certain popularity in Zhang and Xuan areas, especially in Xuanhua. If we can make use of the popularity of "Oriental" in Xuanhua to promote the Oriental Duck King Restaurant, improve the quality of the dishes (experts' comments are a little poor), and add a cough to make the restaurant a rising star in the Spring Festival.

Third, marketing planning

The purpose of catering Spring Festival service is to satisfy customers, and only when customers are satisfied can hotels make profits; To do a good job of quality service, it is inseparable from the efforts of employees within the enterprise; The success of internal staff marketing is based on comprehensive (quality) management, effective incentive mechanism and good corporate culture atmosphere.

Duck King Restaurant has been in business for two months, and now it is holding a preferential activity of "Rewarding Consumers' Care". Taking this opportunity, we should combine customer satisfaction marketing, internal staff marketing and cultural marketing as the focus of this activity.

1. The purpose of this activity: to increase the influence of the brand "Oriental Duck King Restaurant" and enhance its popularity and reputation; Enhance the "Oriental" image and enhance competitiveness; Strengthen employees' corporate loyalty and centripetal force; Improve employees' service awareness and work enthusiasm; Further enhance the "Oriental" corporate culture; Increase sales and profits; Lay a good foundation for the next better development.

2. Activity time: July 1-15, * * * for 15 days.

3. Number of participants: all employees in the East, customers dining, etc.

4. Customer satisfaction, employee satisfaction, management improvement, and cultural innovation

4. Specific plan planning

(1) SP plan

1. "Smile service"

During the activity, all employees will smile and serve, and be meticulous and patient, so that customers can come back satisfied on impulse and improve their perceived consumption value. The specific implementation is as follows:

A mobilization meeting will be held before July 5th, and a "service contest" will be held among waiters from June 6th to May 5th. A special page will be set up in the lobby, and the "service star of the day" will be awarded daily, and material rewards will be given.

2. Special price

(1) A special dish is launched every day, and the sample is not repeated every day.

(2) Give some dishes along with the customer's order, such as two side dishes if you spend RMB 111; Above 211 yuan, add 2 cold dishes; Above 511 yuan, add 4 cold dishes, etc.

(3) Discount, which is a magic weapon to rapidly increase consumption, is recommended to appropriately discount to stimulate consumption.

(II) Internal marketing scheme

Internal marketing is a management strategy, the core of which is to develop employees' customer awareness, and then to market the products and services to the external market. This requires two-way communication between employees, employees and enterprises, * * * to enjoy information, and to use effective incentives.

1. Strengthen warmth management within all employees, and require each employee to treat other employees as their own customers and serve them like customers. And in the future work, the internal staff marketing will be fixed.

2. essay competition

internal staff's essay: "my choice-the east" (all employees write it, one for bathing and one for catering during the Spring Festival. The purpose is to cultivate employees' love for the "Oriental" and let everyone work together to create "New Oriental"! )

Requirements:

(1) What happened around Oriental Duck King Restaurant and Oriental Bath can be work experience, feelings, messages, etc.

(2) the genre is not limited. Prose, essays, narratives, argumentative essays and poems are all acceptable.

(3) The deadline is July 3rd.

encourage all employees to contribute actively. In this essay activity, 1 first prizes were awarded, and the prize was 211 yuan; 2 second prizes, with a bonus of 111 yuan; Five third prizes, 51 yuan. And focus on the exhibition.

3. Cost-saving Competition

Through a series of activities, re-educate internal employees and provide their enthusiasm.

(3) product marketing plan

1. While promoting the Spring Festival of special catering, we will promote couples' packages, business packages, family packages and filial piety packages. For example, the couple package can be launched in 38 yuan, 48 yuan, 58 yuan, etc.

2. Green family banquet: With the improvement of living standards, people's diet is not only to solve the problem of adequate food and clothing, but to eat "green" and "healthy". The introduction of green family banquet will undoubtedly be favored by consumers. In the use of raw materials, promote fresh green food; Cooking methods are combined with modern people's consumption fashion to make dishes flavor and nutritious; In the menu of family banquet, we should pay attention to the nutritional collocation of dishes and balance the diet to meet people's health requirements. It is strongly recommended that the kitchen be launched! ! !

(4) Cultural marketing plan

Promote the "Oriental" corporate culture to consumers and enhance the influence of oriental enterprises in the target consumer groups.

Make environmental pictures of Duck King Restaurant, the production flow chart of roast duck and the spiritual slogan of the hotel (Oriental Duck King Restaurant reminds you: pay attention to eating health) on the bus body, so that customers can take "eating" as a kind of enjoyment and forget to return.

v. advertising marketing scheme

in the modern society with developed information, the media is undoubtedly the media that attracts the public's attention. According to the characteristics of different media with different media audiences, the market positioning and target customer positioning can be carried out reasonably, and the media can be selected reasonably to place advertisements, and the coverage rate cannot be pursued unilaterally, resulting in the waste of advertisements.

the combination of hard advertising and soft advertising, both soft and hard, has achieved better results. Use media integration to achieve small input and large output.

VI. Effect analysis

1. Make publicity and build momentum to make consumers have a strong sense of memory, cause good word-of-mouth publicity, and improve visibility and reputation.

2. The store is full of human feelings and thoughtful service, which can enhance the loyalty of the target consumers to the enterprise.

3. Through service competition, essay competition and cost-saving competition, employees' sense of belonging and centripetal force can be greatly enhanced, and their work enthusiasm can be improved.

4. Increase the turnover through promotion. The "Star of Service of the Day" was awarded and given material rewards.

5. Special price

(1) A special dish is launched every day, and the sample is not repeated every day.

(2) Give some dishes along with the customer's order, such as two side dishes if you spend RMB 111; Above 211 yuan, add 2 cold dishes; Above 511 yuan, add 4 cold dishes, etc.

(3) Discount, which is a magic weapon to rapidly increase consumption, is recommended to appropriately discount to stimulate consumption. Creative plan for the Spring Festival activities in restaurants 4

1. Activity background

The Spring Festival is the most grand and distinctive traditional festival among the people in China. On this day, people have family reunion, * * * He Xinchun, welcome the New Year and pray for a good year. It is also on this day that people visit relatives and friends and reciprocate! Our Spring Festival promotion activity is a lively opening in such a thick festive atmosphere. The theme of this promotion is "Give a good gift in the New Year, and good luck is the first thing". If you give the full amount, you will get 1 New Year's gifts (with special coupons attached), except for the special coupons.