Self-media marketing, also known as social marketing, is a way to maintain and develop marketing, public relations and customer service by using social networks, online communities, blogs, encyclopedias, post bars, Weibo, open media platforms or other Internet collaboration platforms. Also known as self-media marketing, social media marketing, social media integrated marketing, and mass weak relationship marketing. Self-media marketing of online pictures is a way to use social networks, online communities, blogs, encyclopedias or other internet collaboration platforms and media to spread and publish information, thus forming marketing, sales, handling public relations, and maintaining and developing customer relationship services. General self-media marketing tools, including forums, Weibo, WeChat, blogs, SNS communities, pictures, videos, etc., are published and disseminated through self-media platforms or organizational media platforms. The content of communication is large and diverse; Every moment is in the state of marketing and interaction with consumers, emphasizing content and interaction skills; Need to monitor, analyze, summarize and manage the marketing process in real time; Marketing objectives need to be adjusted according to real-time feedback from the market and consumers. The rise of self-media is a development trend of the Internet in recent years. Whether it is Facebook and Twitter abroad, Renren in China or Weibo, it has greatly changed people's lives and brought us into an era of social networking. Social network belongs to a kind of network media. When the social network era comes rapidly, we marketers have to face the profound changes brought by social media. Nowadays, self-media marketing has been regarded as the preferred marketing method by more and more people. In the final analysis, self-media marketing is a marketing method and a new concept relative to the traditional marketing model. So, as a novice, how can we get a piece of the media marketing competition? The first thing we should do is to optimize the marketing channels; The ultimate goal of self-media marketing is of course profit, but there are many profit channels from the self-media platform: the most direct and common way is to publish articles or short videos on the self-media big V platform, and the income mainly depends on platform advertising; Secondly, build your own self-media platform to drain existing commercial projects, with the main purpose of attracting fans; Furthermore, with the help of the self-media platform, do product services. Novices should choose the channels and methods of self-media marketing according to their own situation and make a clear positioning before formally participating. Then choose the appropriate self-media communication platform; Of course, self-media marketing needs a certain platform support. Wechat, Weibo and Q&A platform all have different characteristics. There are many active users on WeChat, so you can use the real-time communication function for marketing. Weibo is an active place for video communication because of its fast communication speed. Therefore, you need to choose the most suitable self-media platform according to your product characteristics, and be familiar with the corresponding rules of self-media platform in order to get more recommendation opportunities. The second is to cultivate self-media marketing ability; Media marketing emphasizes content and interactive skills, so it needs the combination of copywriting ability and interactive planning; Secondly, self-media marketing needs to monitor, analyze, summarize and manage the marketing process in real time, and the marketing process is the most critical part in the self-media marketing process; Finally, we should adjust the marketing objectives according to the real-time feedback from the market and consumers. In this link, it is not only the ability to play from the media, but also the ability of marketing management. Finally, it is necessary to improve marketing execution and learning ability; After a clear positioning, the implementation of self-media marketing is also a difficult point. In the early practice process, we will encounter various marketing problems and need strong execution to deal with them. At the same time, self-media marketing is not a short-term process, and we need to learn from other successful self-media marketing experiences, including editing articles, editing videos and innovating promotion methods. Self-media marketing, which combines self-media operation and marketing promotion, inevitably needs to integrate the two and use the self-media platform to run through marketing ideas. Therefore, as a novice in the media marketing industry, you should keep trying and learning.