Summary of marketing department work
In 20xx, the marketing department of our company was deployed according to the arrangement of the head office, fully tapping the potential, decomposing tasks layer by layer, strengthening business management, putting people first, paying attention to personnel training and strengthening performance appraisal. By July, the city's business income was * * * billion yuan, ranking third in the province, and * * * broadband services and * * ordinary telephones were added. On June 5438+ 10, no training was held, and marketing and business backbones of all counties and districts were convened to conduct product tariff training and discussion, sum up the existing problems and find out the tariff package suitable for the local area. In March, according to the market competition, we applied to the provincial company for a monthly tariff package, which was organized and promoted throughout the city. In May, county managers, supervisors and maintenance personnel were organized to participate in the training of provincial companies to learn business theory and marketing planning, which has a good guiding significance for business promotion.
2. Basic management: A series of basic management work such as business accounting audit, fee refund and dismantling details verification, false user dismantling, clearing long-term arrears, customer data sorting, resource sorting, data maintenance, terminal management, etc. have been implemented, effectively avoiding the loss of business income and cost.
Starting from 1 month, according to the requirements of internal control process, the marketing department adjusted the weekly audit system of the original county company, and changed it into daily audit, weekly audit and monthly audit in parallel, and tried to arrange on-site verification of the first-level audit of the county company every month. Notify the weekly audit. At the end of each month, the first-,second-and third-level auditors in informed criticism City audit the cash flow received and receivable in the whole region, which plays a very good role. Our company's cash flow difference is one of the cities in the province for half a year in a row, and the assessment income is not affected by the cash flow difference.
In order to ensure that the income will not be affected by the misoperation of the support system, the marketing department arranges the support center to check the details of the withdrawal fees in each county every day, and strictly blocks every loophole.
In order to clear up the long-term arrears and control the current arrears, the marketing department has set an assessment target of not less than 98% of the current arrears recovery according to the requirements of the company leaders. Weekly and monthly reports on the collection of arrears. With the cooperation of Qi Xin of the county company, by May, the new long-term arrears in the system were cleared, and the number of transfers in that month was lower than the minimum required by the provincial company for the first time, from five consecutive months to 1 10,000 yuan, and reached RMB in May.
In order to master the resources and avoid the waste of resources, the marketing department arranges the support center to conduct spot checks and reports on the resources of counties and districts every month, and conduct on-site inspections in June.
Since the marketing department took over the material management this year, with the strong support of the network department, the management mode has been improved, and the daily quantity of warehousing subsidiary ledger is compared with that of the security center, which makes the material management form a closed loop. In order to realize the recovery and reuse of terminals, county companies are required to collect deposits from users of newly installed broadband, telephone poles and manned public telephones. Encourage county companies to guide users to use recycling terminals when developing new users. Replace the recycling terminal for users with terminal failure during the warranty period, and strictly put an end to trade-in for new ones. Through the implementation of these measures, waste has been effectively controlled.
Third, performance appraisal: improve the calculation method of performance appraisal, promote storage and surge in many ways, and increase business income.
Since the draft performance appraisal method of provincial companies was issued in March, the marketing department began to communicate with the superior marketing department on how to calculate the renewal rate and turnover rate. After many unsuccessful discussions, the marketing department formulated a series of assessment methods such as user disassembly, double stop, single stop and zero-cost user renewal according to the requirements of company leaders and the actual situation of the company. Guide county companies to attach great importance to the above users, and basically plug the loopholes of customer loss through daily on-site inspection, which also plays a good role in the activation of long-term zero-cost users. It not only saves resources, but also increases income, on the other hand, it also saves business development expenses.
Four. Existing problems and difficulties
1. In the first half of the year, due to the concentrated efforts to straighten out the basic data management, it was weak in marketing planning, business promotion, market research and personnel training, resulting in insufficient support for the business development of county companies.
2. As the provincial company system is ready to upgrade, many report requirements of our company cannot be met, and calculating performance appraisal indicators and analyzing business data bring a lot of workload to municipal companies and county branches.
In the second half of the year, the marketing department will improve and improve from the following aspects:
1. Strengthen market research: go to the county seat for on-site work regularly and have a discussion with marketing, business, maintenance and management personnel. Go deep into the market to understand the usage and needs of users. Summarize the successful marketing cases of developed counties and districts for promotion; Help underdeveloped counties find shortcomings and solve difficulties.
Second, strengthen marketing planning and business promotion: through the understanding of market competition, formulate flexible and effective marketing measures, formulate feasible publicity and marketing steps for key development businesses at each stage, feedback and analyze marketing results in time, adjust marketing ideas in time, and change the current inefficient state of business development.
Third, strengthen personnel training: regularly train marketing, business, maintenance and management personnel, instill marketing concepts, management methods and business information directly into front-line employees, improve the mentoring role of core employees, and effectively improve their quality and work efficiency.
Fourth, continue to strengthen basic management: continue to strengthen arrears management, business audit, resource management, maintenance materials and terminal management. Organize the person in charge of the marketing department to visit the county company regularly, communicate with the person in charge, find out the shortcomings and make continuous improvement.
Summary of market procurement in the first half of the year (1)
The first half of the year is coming to an end. Under the guidance of company leaders, and with the joint efforts of all leaders and colleagues, we have earnestly completed various tasks of the company and achieved certain results, which are summarized as follows: 1.
1. Improve the procurement system and reduce costs: according to the material procurement plan, purchase the company's main products and auxiliary materials on time and on demand. At the same time of applying for materials, timely provide price information of materials to relevant technical departments for product design and material selection.
Drawings and cost estimates. Improve the buyer's own knowledge and professional level, ensure shopping around, buy high-quality and cheap materials, reduce engineering costs, improve procurement efficiency and improve corporate profits.
In order to reduce the cost, by looking for a number of suppliers, inquiry, price comparison, bargaining, choose a good and cheap supplier.
2. Establish and maintain a good relationship with suppliers, further strengthen the management of suppliers in the second half of the year, and analyze and understand every visited supplier to ensure that the information of every suitable supplier is not lost, which is also conducive to the procurement of supplier information, thus further expanding the market information space. Establish a list of qualified suppliers, evaluate and divide suppliers, and only qualified suppliers are qualified to be suppliers.
3. Unite colleagues at work, correctly handle the relationship with leading colleagues, maintain good communication, give full play to work responsibilities, conscientiously complete various tasks, assist the work needs of relevant departments, communicate and coordinate with suppliers in time according to the requirements of the technical department, and make every effort to supply products according to our standards.
4. The equipment required for the project order in the first half of the year can be delivered on time, and the equipment that fails to arrive in time will be reported to the superior in time and handled accordingly. Suppliers are also required to provide necessary information when supplying goods.
Second, some experiences of purchasing work:
1, handle affairs in an open and transparent manner in accordance with the procurement system and procedures, take the initiative to accept the supervision of financial departments before, during and after procurement, and give feedback to superior leaders at the first time.
2. Focusing on the work of cost control and purchasing cost-effective products, buyers make inquiries and price comparisons on the basis of fully understanding market information, and pay attention to communication skills and negotiation strategies.
3. Strengthen the management and coordination of suppliers. In the process of cooperation, buyers must be fair and strict, and finally choose suppliers with strategic partners for the company.
4. Gradually strengthen the price information management of equipment and materials, and improve the sense of responsibility of department buyers. In the second half of the year, the purchasing department will pay special attention to the work assignment of purchasing personnel to ensure the effective tracking of purchasing equipment and materials information. While improving professional knowledge, professional quality and sense of responsibility are very important. Be a responsible buyer and control the company's import.
Three. Small requirements for procurement:
As for the acquisition of materials by various departments, I hope that the acquisition department will give the procurement department a certain procurement time, make a good acquisition plan when purchasing materials, and try to avoid acquiring materials on the same day or asking for goods immediately the next day. Therefore, the buyer's work plan will be disrupted, and the urgently needed materials may cause high prices or freight, which is not conducive to cost control. Please make a good plan for purchasing materials.
Fourth, the shortcomings and deficiencies in the work:
1. With regard to the newly installed s 1 1-250kva temporary transformer project of Fenggang Shen Lian equipment, the low-voltage metering cabinet failed to meet the standard when the project was electrified, which caused extremely bad influence and heavy losses to the company. Such low-level mistakes can be completely avoided, but due to the negligence of the purchasing department, the company is willing to bear any punishment for bringing unnecessary influence and trouble to the company. Through this lesson, the work requirements of the purchasing department will be more perfect in the future. Before the equipment enters the factory, all kinds of relevant information must be in place. If there is any change in the equipment, the supplier is required to supplement the information. And understand the changes in the market, and require all procurement personnel to fully understand the equipment to avoid such problems from happening again.
2. The supplier system is not perfect, and there is no sound database for important materials/equipment. The planning of the work is not strong, the market situation is not fully understood, and the transformer changes in Dongguan are not in place. The communication between departments has not achieved the expected results.
All the above are problems in the purchasing department, and we will overcome them one by one. If there is something wrong or not in place, I also hope that leaders and colleagues in various departments will put forward your valuable opinions and suggestions. You are all good teachers and friends around us. With the support of your, we can make faster progress.
Summary of market special rectification work
In order to severely crack down on all kinds of illegal activities in rural food market, effectively solve and eliminate the outstanding problems and potential risks existing in the current rural food market, we will focus on standardizing the order of rural food market, consolidate the foundation of rural food safety supervision, improve the level of rural food safety, improve the level of township food safety, and earnestly safeguard the food safety of farmers. In accordance with the spirit of the Notice of the Office of the Food Safety Committee of X County on Printing and Distributing the Work Plan for Special Renovation of the Rural Food Market of xx County Food Safety Office [2014], our hospital immediately started to work, worked out the work plan and work plan, went deep into the market and the countryside, and carried out special rectification of the rural food market with four strikes and four norms. The work report is as follows: 1. Strengthen responsibilities and make careful arrangements for deployment.
After receiving the notice of the county food safety office to carry out the special rectification of rural food safety, according to the important instructions of the town leaders, our hospital actively organized a special meeting to learn and understand the spirit of the document. First, the "Work Plan for Special Remediation Action of Four Strings and Four Norms in Rural Food Market in xx Town" was formulated, with clear division of labor, detailed tasks and effective measures, and the special rectification action was organized in a solid and in-depth manner. Comprehensive and detailed arrangements were made for the management of special rectification of rural food safety in the jurisdiction. Second, a leading group for special rectification of rural food market in yongningzhen was set up, with xx, deputy mayor of the government, and xxx, deputy director, as deputy heads, and xxx, food and drug safety liaison officers, coordinators and information officers of villages as members.
The second is propaganda and mobilization to create a remediation atmosphere.
The summary report of the special rectification work is to comprehensively increase the publicity of food safety laws, regulations and related policies, make the special rectification action of "four strikes and four norms" in the rural food market a household name, form a high-pressure situation to severely crack down on fake and shoddy food in the rural market, and effectively protect rural food safety. Actively organize village cadres and village food safety coordinators, food safety information officers and food safety liaison officers to publicize food safety laws, regulations and related policies to the people in their respective jurisdictions. Improve people's awareness of prevention and identification, and to some extent put an end to the circulation and dumping of fake, shoddy, toxic and harmful foods in rural markets.
The third is to highlight key points and deepen market rectification.
Law enforcement officers of our hospital conducted an in-depth inspection of the township farmers' market, supermarkets, food circulation units, catering service units and small food production workshops. First, comprehensively clean up the qualifications of rural food wholesalers and retailers, and focus on investigating and dealing with the "five noes" food violations without manufacturers, production dates, shelf life, food production licenses and food labels, as well as the production and operation behaviors without licenses, legal sources and illegal abuse of food additives. The second is to strictly implement the main responsibility of food business. Supervise food wholesalers and retailers to strictly control the purchase of goods, and urge them to effectively prevent the purchase, storage and sale of counterfeit goods. Comprehensively standardize the rural food market. The third is to check the staff's health certificate, environmental sanitation, various records, purchase and sale bills, etc.
Fourth, special rectification and effective supervision.
Through this special rectification action, the food supervision and law enforcement management mechanism in our town has been further strengthened, the quality and safety management level of food circulation units, catering service units and small food production workshops has been improved, the quality and safety awareness of employees has been enhanced, the problems of children's food and campus and surrounding food have been effectively curbed, and the food quality and safety have been effectively guaranteed.