Establish a correct marketing concept: we should study and choose the correct marketing strategy. The growth period is the best time for sales, and we should increase production and sales. When we are mature, we should develop varieties of various flavors and new packaging to avoid zero profits in recession. Changing the backward marketing concept and establishing the correct marketing concept is the premise of doing a good job in milk tea marketing. Both production and sales should be grasped, and both hands should be hard.

Public relations communication, shaping the brand's higher reputation and loyalty: fragrance is mainly spread through TV advertisements. If Xiangpiaopiao milk tea can sponsor some blind date programs or public relations activities, as an elderly person under the moon, it will be highly concerned by the target consumers, further enhance the reputation and loyalty of the brand, actively attract extensive media attention, and further widen the distance between Xiangpiaopiao and its competitors.

Extended data:

Precautions:

1. Except for the fragrant milk tea, the similar steps for brewing milk tea are similar.

2. When adding milk tea powder, sugar and coconut, it is best not to mix them.

3, boiling water must be boiled, otherwise it will not only taste bad but also have diarrhea.

4. After soaking, try to finish it before 10 minutes.

5, it is best to drink only one cup a day, because this kind of milk tea is high in calories.

Baidu encyclopedia-xiangpiaopiao milk tea