First, the concept of enterprise strategy

Enterprise strategy is the planning of enterprise development goals, ways and means to achieve goals, in order to obtain long-term survival and stable development, including the following contents:

1. Under the conditions of market economy, in the face of fierce competition and severe challenges.

2. Planning for long-term survival and development

3. Achievements of strategic decision

4. It is closely related to business ideas, decisions and plans, but it cannot be confused.

Second, the strategic characteristics of the enterprise

1. Overall

It is not for the local or individual planning scheme of the enterprise, but for the overall development of the enterprise.

2. Long-term

It reflects the overall planning for the survival and development of the enterprise for a long period of time in the future.

3. Competitiveness

It exists for enterprises to gain market position and resource advantages in the fierce market competition.

4. Dynamic

It must be a combination of stability and flexibility.

third, the concept of supply chain strategy

according to the enterprise strategy, the overall planning of the supply chain is carried out, and the ways and characteristics of raw materials acquisition and transportation, product manufacturing service provision, product distribution and service are determined.

according to the product demand model, it is divided into:

1, effectiveness

the strategy of transforming raw materials into parts, semi-finished products and finished products at the lowest cost, and transportation in the supply chain.

2. Reactivity

A strategy that can respond quickly to market demand and develop innovative products.

IV. Strategic characteristics of supply chain

1. A complementary enterprise alliance strategy, which coordinates members' work on the basis of business outsourcing and improves customer satisfaction with the best product quality at the lowest price.

2. A strategy to strengthen core competence, in order to get sustainable development beyond the advantages of temporary competition.

3. A good supply network will help enterprises to withstand the competitive pressure.

4. Supply chain strategy is an important aspect and key link in the implementation of relationship marketing.

V. Concept of supply chain strategic management

From the height of overall strategy, a relatively independent scientific system is formed.

VI. Formulation of strategic management

1. Current situation analysis

2. Customer analysis

3. Analysis and formulation of business strategy

4. Implementation of management operation mechanism

5. Determination of strategic direction

VII. Implementation of supply chain strategic management

1. Logistics management strategy,

Through cooperation.

2. Information management strategy

Through information technology, products and inventory data can be better managed.

3. Quality management strategy

Taking customers as the starting point, we should shift from traditional quality orientation to market orientation to achieve moderate quality.

4. Human resource management strategy

The management and distribution of personnel enable employees in the company to play their own roles.

5. Coordination strategy

Focus on core business and outsource non-core business.