"Semi-solidified, smooth but not greasy, strong milk flavor mixed with a hint of wine, sweet and mellow in the mouth." Wang Liang describes his ideal cheese flavor, he said this taste buds desire is not fantasy, but from the Qing Dynasty "Du Men Miscellaneous Wing" in a bamboo branch lyrics: "Idle to the street to eat a ou, agar full of drink run dry throat. Feeling to swallow like slippery fat, cold refreshing the spleen cool like autumn." As the university is a food major, Wang Liang also developed a lot of new products, and cheese double skin milk constantly improved and upgraded, Wang Liang said: "Palace is just a cultural concept, Tianjin people's tastes are tricky, I'm figuring out the cheese that suits the tastes of Tianjin people."
School thing
Wang Liang said that his own entrepreneurship very early in the plan, the four years of college "toss" and their own business related, but open the cheese store or work only after the idea.
Into the student union, when the minister of publicity, excellent student cadres, social practice advanced individual, the best debater and many other honors in the bag, Wang Liang will be four years of college condensed into eight words: growth, more than tossing. What did he do in college? And how to toss it? And listen to Wang Liang told "school that thing"
Freshman year: almost the end of the school 201 phone card 60% discount sale, others thought that with the popularity of cell phones, in order to compete, the discount is long-term. And I bought all the money all the phone cards. I'm convinced that it will absolutely be sold at the original price at least next year when school first starts.
Sophomore year: after waiting a long summer, sure enough, at the beginning of the new school year, the freshmen were enrolled, and 201 phone cards were on sale at their original price at school. So I took the phone cards out and sold them at 20% and 90% off, and they were all gone in 3 days.
The third year of college, I became a minister of the student union and deputy editor of the college journal, and exercised myself by organizing various activities. The first opportunity to "wander around", went to the neighboring cities of all sizes, are how to save money how to come, is an experience, more contact with the outside world, more tossing chant.
Fourth year: internships, Baidu, Tsingtao Beer internships, and finally accepted by a U.S.-owned food company in Beijing.
"In less than a year, I was in sales and key account management, with a significant monthly income. During this period, a project that my project team was acting for rose to prominence, and while acting for this project, I witnessed the development of this chain opening 200 stores in a year's time. Because of this project, I understood more about the retail restaurant industry." Wang Liang sealed for a long time of entrepreneurial thinking began to move.
Entrepreneurship is not as simple as playing
"In order to examine the cheese store project, I bought a counter, sitting in front of other people's stores, counting how many customers, how many men how many women, roughly Qi are what level of consumption, a study is a few days. Then I went to Tianjin research, and finally with these three conditions: 1. Tianjin cheese market is blank; 2. In other markets have proved that cheese is popular with the people have a market; 3. I as a businessman, research and development capabilities, have the mind to think. According to the above three, I can not fail!" Determined after Wang Liang resolutely resigned, focusing on the preparation of their own cheese store.
"After resigning, I started a very bitter life in the north, it's not accurate to say bitter, I should say miserable. From white-collar to living in the basement, all the perfect plan is destroyed by the reality, originally arranged all kinds of back roads are bizarrely broken, the luck is really very back. But as an exercise, it is also a kind of experience." Wang Liang is now talking about that experience is still palpitating.
For example, the melamine incident broke out. "I was at home every day, people will ask how to go back to Tianjin, I will tell people about my entrepreneurial program, but then I have not done anything. It felt like you had a lot of blood in your veins, but you couldn't get it out." Although so, but Wang Liang this period of time is not idle, applied for the Youth Entrepreneurship Fund, borrowed money, rented a store, see everything is ready, but in the opening of the first two days, originally invited to the cheesemaking master can not come.
"I sent a group message to my friends that the opening was postponed for some reason, and the specific time will be announced, not to return the text message, not to return the call. I put the roll-up door a pull, do a few overnight experiments, I use the principle of orthogonal experiments in food engineering, do countless times, the light experiments wasted milk on the 8, 9 boxes, postponed for more than a week after the last finally made due taste." Thus, Wang Liang's cheese store opened.
"Business is very good, before thinking of doing a franchise chain, after the opening found that, in fact, the most happy is to see a repeat customer said the product is delicious, I have to continue to improve the quality of the product flavor, do the best." Wang Liang said, "I just started and those who have been operating for many years of the brand must have a gap, but I have been as soon as possible to feel, and constantly research, we must make Yongming cheese store become the best cheese store in Tianjin!"
Wang Liang said his character is "creative and dare to take action", belonging to the typical generation of the post-80s. "I always have a lot of ideas, a lot of creativity, just not favored by the people around me, but I think I'm good. Now there are no conditions and funds to realize them, when old and fine with money, I want to realize those ideas one by one." Wang Liang joked.
College students open shop