25 tricks to teach you to design awesome posters. Poster design is full of countless possibilities. It doesn't have to be conventional, but it can be bold and creative. Posters also have a variety of types, either the headline of the concert or the text with a large amount of information. No matter what type, the key is to find a balance between title, text, pictures and logo. Now, let's share 25 tips with friends who love poster design to help students make wonderful posters. The magic of color-transmitting energy, expressing emotions and catching people's eyes. In design, color has unlimited possibilities. It can transmit energy, express emotions and attract attention. According to the different themes of the poster, bold, soft or romantic colors can be selected respectively. In a word, color can play a vital role. In the example below, the poster of Savannah Music Festival uses soft spring colors to make everyone feel that this is an outdoor music festival, and the music to be enjoyed is soft and beautiful, not heavy rock. Another way is to use solid color blocks, just to ensure the harmony of various color combinations. This way can make the background very eye-catching, and the following example is a good illustration of this. You can also control the number of colors used to see how the activity poster below uses only red and black to create an eye-catching effect with strong contrast. Try different fonts. Sometimes, just using fonts can make the activity poster convey rich information. Use sans serif bold to express seriousness, serif italic to convey elegance, or choose playful handwriting to create fun. When choosing a font, choose at least two-one for the title and the other for the text. Let's use fonts to create visual impact. Take a look at the following two beautiful activity posters, which are inspired by the activity theme "food" ~ This example is a good illustration of how to successfully convey the core content of the activity to the public by using experimental composition. If you want to try a similar font form, make sure that the auxiliary font is simple. Below is a poster of an annual font design festival, which also skillfully combines the theme of the event with fonts. Posters with visual grades should be easy to read quickly and play an eye-catching role, so it is particularly important to classify information grades. If there is only a small amount of text in the poster, use a thick font as much as possible, and combine simple graphics or photos. Please refer to the ColumbusCreative poster below. If the poster contains a lot of text, then focus on the text, and consider placing headlines and treating a lot of text as a whole text block. Using negative space to form a clever composition It's really amazing that one picture hides another. When you finally see the hidden image, you will feel refreshed. Melbourne Restaurant Association posters skillfully use the negative space in the fork to combine the wine glasses. Another way to use negative space is to focus the visual center on a small object and leave visual breathing space around it. Put the text in a negative space to attract attention, but don't fill it up. Delete redundant elements, less is more sometimes, less is more. This method can attract the audience's attention, and the communication effect achieved by a simple word or a dramatic picture far exceeds that of a large text and a complex image. Don't add extra graphics or text for the sake of adding. We can notice the similarities between these two posters. They both focus on the audience's sight with only one leading word, and create a simple font sense with plain colors. The elegance of minimalism is still very effective in practical application. Locking focus combined with clear or fuzzy pictures can enhance the power presented by words. If you cut the picture to the core, you can create a dramatic effect and attract attention. The poster of Chaillot National Theatre below uses partial lip-shaped pictures instead of full-face pictures to create passion and tease. Have you noticed that the lip shape also outlines the heart shape? Graphics create visual highlights. Various shapes are connected with each other, and then new shapes are formed, which can create a visual clue for the audience. We can use various graphics to place words, or create interesting compositions, or guide specific visual directions. In a word, shapes are very diverse and practical in poster design. When all the information, pictures or graphics are ready, it is time to consider how to completely break them up and reassemble them for easy reading. The process of information recombination is like walking a maze. You decide how the audience should read this poster and how to get the information it expresses. Think more about the interaction between graphics and words. The poster below was designed by Calamargraphic for Malaga Festival, and the text information was placed on the upper right side of the poster, and then the colorful characters were used to go to the text information together. Draw the depth of the picture layer by layer. Put the graphics, colors and words at different levels to create depth, and use a small drawing board to lead people into the small world in the poster. The poster of the Horticultural Festival below is layered, with words and pictures superimposed on each other to create a picture of the life of gardeners. The Valentine's Day poster below has the same effect. It uses shadows to create a three-dimensional sense. The placement of characters is also very interesting, they are close to each figure, which makes them related to each other. Wonderful. How to layout the event poster design Now, in order to attract more customers, many companies will design event posters to attract customers, and it is necessary to lay out the event poster design well. If there is no good layout, then it is definitely not good to design event posters. Therefore, here are six layout methods of event poster design for everyone. Activity poster layout method 1, the layout should be concise and not messy, so that users can see the poster you designed in a short time. If users like your poster design, they will understand the meaning of a poster. 2, layout eye-catching poster design to attract users' attention, you should let users' eyes naturally flow on all order information. 3, the layout should be left blank. The most frequently mentioned word in the design is left blank. Generally speaking, leaving blank is to ensure that your design has some white space. Spaces give your eyes a little rest from all the great graphics and words on posters, and leave some blank space around your design, so that it is more comfortable to look at your words again. 4. be different. If you want to let the public notice your poster at a glance in the mountains of posters, you have to get used to making it different. For example, bright colors, patterns or high contrast can make the work stand out. 5. Start with the brand. When you make a poster for a brand, deeply analyze the brand logo and try to understand the meaning and story behind the brand, and explore some elements that can be used in the poster layout. Incorporate the brand logo into the poster as a whole, so that your poster can look unique. 6. Simplicity People are overwhelmed with a large number of visual images every day, so you have to make sure that your poster can catch others' eyes at the first time. No one asks you to explain your own ideas to everyone. Layout the event poster design, so that we can design excellent event posters, attract more customers and bring greater economic benefits to the company.

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