It used to be very difficult for a portrait to become a personal brand, but now you can use the self media platform to become a personal brand. You must be a person who is good at speaking out on the internet. You can post in forums, write articles in blogs, send short videos in video networks, write paragraphs in microblogs, and write articles in public platforms on WeChat. These behaviors, is the voice.
Using their own network media platform to continuously output valuable content, using the convenience of network communication, to attract specific traffic. This will soon create a personal self-media brand, and become a personal brand online celebrity. Is this how the online gods are made?
Miao Fei thinks, see just the appearance, our personal brand must look through the appearance of the essence. Want to do a good job of personal brand, must do a good job of personal brand operation strategic planning. First divided into four major steps:
Strategic planning
Business model
Communication channels
Operation services
Step one: strategic planning
Become a self-media celebrity, first of all, we must choose a competitiveness is not very big, the market is very space for development, and is willing to develop a long time in the industry within the field of segmentation. Then determine who to serve and select a target market.
Then give yourself a clear positioning, so that the self media personal brand can occupy a unique impression in the minds of service recipients. At the same time, the positioning also defines the direction of the self media in the industry to guide the development of the direction.
Self-media operation pre-planning strategy, do the above 3 points: 1. choose the niche 2. choose the target market 3. give a clear positioning. Later do it will be very easy.
Step 2:Business model
People's desire for content output has never changed. Every time a new platform comes up, there is always a small percentage of people who love text output and love to share that can get a good return on these platforms.
There is also a portion of self media with unclear direction of profitability, which is difficult to generate revenue for the operator in the short term, making it difficult for the operator to sustain. What products and services do we offer through self-publishing?
You can sell goods, services, counseling, courses, communities, and experiences through self media. Choose your operation project, productize the project, brand the product. IP-ize the brand. Standardize the service. Set a good price, marketing program, sales channels for the product. Gradually improve the business operation model in operation.
The third step: dissemination channels
There are many ways to disseminate in the network: text and pictures, audio, video, documents and so on.
According to the platform can be divided into: audio platforms, popular fm platforms and so on.
Video platforms: Jieyin, B Station, etc.
Media platforms: WeChat, Weibo, headlines, etc.
Document platforms: all kinds of libraries, etc.
Choose the media platform that suits you, and in the operation, if you feel that there is an opportunity in a certain platform, you should fully invest in it. Why?
A friend of mine before, he has been online serialization of long suspense novel is not hot. Later transferred to the banyan tree under the network, coincidentally banyan tree under the acquisition of Shanda Literature, banyan tree under the network adjustments, his novel pushed to the home page, he directly sensational hit the suspense reasoning novel camp.
The fourth step: operation services
With the growth of the operation time, the attention of the fans will be more and more. Many fans are phases, pay attention to you in the near future, down the road may no longer pay attention to you. So, it's important to operate heavily. Minimize fan loss and focus on back-end services.
Miao Fei suggestion: in the operation of self-media at the same time, transfer fans to WeChat's personal number, through the circle of friends and dialog with friends to interact and cultivate relationships. After facilitating the transaction, it is even more important to pay attention to the back-end services to generate good word of mouth, so that users can share and produce fission effect.
Through the above planning, sharing dry goods, maintaining original content, and improving the value of the article, the next thing you need to do is a process of continuous output. The formation of their own personal IP value, in order to continue to attract fans, and become an influential personal brand within a specific circle of red cattle people.