Some catering seems to be very prosperous, in fact, every day in the loss, such as bad apples, the appearance of fresh, inside has been rotten.

1, catering harmonic "cruel" due to the low investment threshold of catering, technical requirements are not high, more and more entrepreneurs into the catering industry. Competition in the industry is getting more and more intense, in the catering, category, taste the same or similar environment, around the catering are playing a price war, seemingly catering door to door, the fact that investors lose a lot of money, time, the capital chain can not keep up with the investor's impatience, anxious to attack the heart, and finally can only close down the business.

2, catering involves more industries, choice is greater than the effort to open up the store is just the beginning, the real difficulty lies in the operation , catering is all the industries involved in the widest range of investment promotion to join, decoration involves, food and drink, advertising and so on. Merchants to join the store about the strength of the brand, decoration design about the style of the store, food and wine about the cost of store dishes, advertising about the store's customer traffic, the middle of a link is not allowed to locate, it will be a total loss. 3, blind investment in quite a number of food and beverage investors on the catering industry know very little about the blind investment, take the money on the hands of the dry, and do not do market research. Because of their own ignorance, the renovation time is longer than the time of closure.

4, malicious competition or back to that topic, catering industry investment threshold is low, the catering category is favorable, a swarm of swarming, a dozen or more milk tea stores on the street abound, in addition to the brand, other than the similarity of the so-called food and beverage investors do not take into account the product optimization of their own, service enhancement, team training, and directly come up to fight the price war. Unbeknownst to the customers aside happily, who has a low price, I buy whoever, which can also explain the popularity of certain food and beverage stores are very strong, the results can not hold out, transfer away.

5 meals drinking brand awareness is weak, we are most familiar with this year's milk tea brands piled up, happy tea, funeral tea, Gongcha, etc., so people are dazzled by this brand fire, I'll copy it, opened next to you, love what you have to do, you do not have a way to do, the most infuriating is that in addition to the brand what is the same as you! Over time, both lose.