The marketing mode of combining online and offline is: 1. The community combines offline store marketing scenarios.

It is the online and offline link of the community. It recruits fans online (Weibo, Post Bar, etc.). ).), diverting water from offline stores, combining online and offline users, gathering and communicating with each other can guide community users to spend offline. You can also activate customers to place orders in the community through activities.

2. A small program that combines offline marketing scenarios

Offline physical stores combine small programs to drain local traffic in the same city to physical stores for consumption through nearby small programs, or to small programs to place orders through offline activities.

3. Social platforms combined with offline marketing scenarios

Through the enterprise social platform, the content information flow (mount ticket) is intelligently distributed to nearby users. Users can experience offline consumption after receiving coupons.

Six online marketing modes and methods:

1. Soft Text Marketing

Soft text marketing refers to letting customers enter the "logical thinking circle" set by enterprises according to the corresponding conceptual requirements, and attacking the rapid completion of commodity sales with case-based reasoning and strong purposeful psychological state.

In short, advertising promotion doesn't look like advertising promotion. Literally, it has no significant advertising significance, but it is actually a form of advertising. Using similar content for sales is soft text marketing.

2. Take advantage of marketing.

Leverage marketing refers to the ways and means that enterprises plan, organize and use according to the scheme of roles or things with communication value, social influence and star effect, so as to attract the interest and attention of news media, community organizations and customers, thereby enhancing the visibility and brand effect of enterprises or equipment, shaping excellent corporate image and ultimately promoting the marketing of goods or services.

Because this marketing model has the characteristics of wide audience, strong suddenness, large and best data spread in a short time, and saving a lot of promotion expenses for enterprises. In recent years, it has increasingly become a popular way of public relations communication and marketing promotion.

3. Word of mouth marketing

"The fragrance of wine is not afraid of the depth of the alley" is also the actual effect of user evaluation. At present, wine is not afraid of the deep alley, and traditional word-of-mouth marketing is the key to word-of-mouth. Now many word-of-mouth marketing is spread through the Internet, and Sina Weibo or mobile phone WeChat are very good ways.

4. Network marketing

Network marketing is a method with fast communication speed, wide coverage and lowest cost. If your equipment is good and can impress consumers, someone will help you share it. Moreover, the income obtained by this marketing method is also very considerable.

5. News marketing

News marketing is generally carried out in the form of flexible news articles, and key announcements are dominated by some large, medium and small portals. News reports make it easier for people to accept the content of goods or services, but they are not as pure as hard advertisements.

6. Video marketing

Marketing is to impress the concerns of potential customers through some short videos, pictures and marketing methods. Generally, videos are spread on the Internet. Video marketing must highlight the use value, not the advertising video. Simple advertising videos cannot be completely accepted by consumers. So good video marketing must have "content" videos.

What are the online and offline marketing methods of e-commerce?

Common marketing methods of e-commerce:

1. Online media: portal advertisements and client software advertisements.

2.SEM: bidding ranking, alliance advertising.

3.EDM mail marketing: internal mass mailing, third-party platform, database integrated marketing, etc.

4. Community marketing: BBS promotes SNS (posts and activities).

5.CPS consignment: sales sharing (together, the achievement of network, alliance creation).

6.SEO: search engine optimization.

7. Point marketing: point redemption, point discount, point purchase, etc.

8.DM catalogue: traditional single catalogue, such as McCawlin, Red Kids, Ke Fan and PPG.

9. Offline activities: exhibitions, experience stores, etc.

10. Traditional media: TV stations, newspapers and magazines.