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Why does Western food have worldwide chains like KFC? And Chinese food is not?
Former Chinese food enterprises have paid much attention to branding and expansion of enterprise scale. Through a variety of ways, such as chain management and franchising, China's catering industry is actively entering the overseas market. China's catering market, the main meal to Chinese-style meals, Western-style meals are gradually emerging, but the current scale is still small; fast food to Western-style fast food, KFC, McDonald's, Pizza Hut, etc., is the main force in the market, Chinese fast food has been booming, but the current can not fight with the "foreign fast food". With the development of China's economy and tourism, the prospects of the catering industry is promising, in the next few years, China's catering business model will be diversified, the internationalization process will be accelerated, and green catering will become fashionable.