On the one hand, we should consider whether we need to join a brand chain, and on the other hand, we should directly buy the base material formula. Of course, the main concern is the investment cost. Joining a brand chain will cost more, plus other expenses. It will save money to buy the base material formula directly, and the investment amount will not be large, but each has its own advantages and disadvantages. Let's analyze it in detail below. Let's talk about the way to choose a brand to join, which is more suitable for the long-term development of mala Tang, not simply trying. After all, the successful Mala Tang brand, which can open hundreds of branches all over the country, is naturally not comparable to that of individual operators. First of all, the formula of mala Tang's base material must be unique. After years of experimental preparation, it is delicious and has been tested by the market, and has a huge consumer reputation. Moreover, there is a perfect training system, which is very needed by many inexperienced franchisees. Some seemingly simple things are often not so simple to do. Brand companies can also teach franchisees management knowledge. Although it is a small shop, it also needs management system. Excellent management will arouse employees' enthusiasm and operate more efficiently. Coupled with the company's many years of experience, through scientific data analysis, it can help store owners choose the best store location and lay a good foundation for success. It can be seen that it is very necessary to join the brand mala Tang. It is also good for entrepreneurs who lack funds to buy mala Tang bottom material formula directly to open a shop, but the disadvantages are also great. Although it saves a lot of joining fees, it takes a lot of energy to find suitable ingredients. If entrepreneurs have never been engaged in the catering industry, they are unfamiliar with the production and processing, and they will not have a good business philosophy, so it is difficult to give customers a better dining experience. There is no need to open a higher-grade store, because the investment risk is relatively high, because all conditions are not mature, and it may be ok to open a small roadside stall. Wise investors will choose Hot Kung Fu Mala Tang to join!