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Can a 400-year-old brand rely on live streaming to bring in new growth?

I wanted to make a living by selling eye cream as a skincare product, but I didn't expect to be the first to sell hemorrhoid cream, but I created glory in the capital market because of the live broadcast.

Of course, the first person to mention selling hemorrhoid cream couldn't have been anyone else but Ma Yinglong whose capital glory came from the fact that its stock price soared more than 86 percent in the secondary market in three months and its market capitalization soared $5.2 billion to $11.5 billion.

There are probably a lot of people like me who are confused by the surge in Ma Yinglong's stock price. How could a seller of hemorrhoid cream suddenly surge? A performance explosion? Not exactly. In the first quarter of this year, Ma Yinglong's earnings fell 17.67 percent and revenue plunged 45.05 percent. Why?

After checking out recent news reports about Ma Yinglong, I think this wave of Ma Yinglong's stock price increase is still related to live streaming. Needless to say, the concept of live streaming has been so popular in the a-share market this year. Once I hear about a company that's making live deliveries, the stock price rises a few daily stops.

According to the Hubei channel of the People's Daily Online, the mayor of Wuhan's Hongshan district has become a ? a beautiful anchorwoman? and brought the goods to Ma Yinglong, a century-old store in Hongshan. The live broadcast was a special event organized by Ma Yinglong in Hongshan District to introduce popular products such as Ma Yinglong Eye Cream Eye Mask and Baby Butt Cream.

Everyone knows that Ma Yinglong sells hemorrhoid medicine, which is very specialized and effective. But many people shouldn't realize that it's a 400-year-old? old brand? , much older than Dogfu, Tongrentang and Dong'a Gum, as Ma Yinglong was first established in the Ming Dynasty, but its origins do not depend on selling hemorrhoid ointment.

It is rumored that Ma's founder, Ma Jingbiao, completed the creation of ophthalmic medicines in Dingzhou, Hebei province, during the Wanli reign of the Ming dynasty. In the late Qing Dynasty, Ma Wanxing to his father Ma Yinglong's name name, the Qing dynasty Guangxu years, from Hebei Dingzhou to Beijing Qianmen Xiheyan opened ? Beijing Ma Yinglong eye drugstore?

By 1980, Ma Yinglong's thirteenth-generation heir, Ma Huimin, opened a shop in ? Eight Treasures Soup? based on the "Eight Treasures Soup", and used the "Eight Treasures Powder" to make the "Eight Treasures Soup". Eight Treasures Powder? to develop a new product called "Eight Treasures Eye Cream". Eight Treasures Eye Cream? Because of its excellent therapeutic effect, I didn't think people would use it. Eight Treasures Eye Ointment? to apply to the eyes and also to treat itchy skin and burns. Some people even use it to treat itchy skin and burns. Eight Treasures Eye Cream? to apply to hemorrhoids, which also had good results. Later on, Ma Huimin used it on his eyes to treat itchy skin and burns. Eight Treasures Eye Cream On the basis of Ma Yinglong Musk Hemorrhoidal Ointment, he developed a new product. Ma Yinglong Musk Hemorrhoid Cream?

Won? The first medicine in the field of hemorrhoid treatment?

The title of the first medicine in the field of hemorrhoids treatment.