Copy of Mid-Autumn Festival Promotion (6 practical articles) 1? 1. Employees of all departments should be familiar with the contents of this promotion and actively introduce and explain it to customers during the sales process.
? Activity 1: Mid-Autumn Festival gift giving activity (buying gifts)
? 20xx From September 13 to September 2 1 day, anyone who has shopped in 200 yuan in Feng Run Department Store and Tian Tian Shopping Plaza's clothing shopping mall, footwear shopping mall and sweater department can participate in the Mid-Autumn Festival with the computer coupon of that day.
? Give 2L Lova laundry detergent or Futianlong plastic basin when shopping in 200 yuan. 2.8g tidal white phosphorus-free washing powder or Yixing sorting box will be presented when shopping in 400 yuan. When shopping in 600 yuan, send 5KG arowana, a bag of northeast rice or Yixing trash can. Give 10KG bag of Jinsha River glutinous rice balls or a European steamer when shopping in 800 yuan.
? When the shopping is over 1000 yuan, 5L of Hu Jihua peanut blended oil or Guo Hong country wardrobe or Fukang casserole will be given. Special statement: the two supermarkets, down jacket shopping malls and shopping streets will not participate in this gift-giving activity!
? Activity 2: During the activity, everyone will be in the clothing store, shoe store,
? Sweater department purchases from 400 yuan or above, and you can apply for VIP cards of clothing and shoes at the service desks of the two stores. With this card, you can enjoy 8.8% discount on the regular price of clothes and shoes in Feng Run Department Store and Tian Tian Shopping Plaza, and 9.5% discount on special goods. (After September 25th, coupons will be exchanged for VIP cards and used together with official VIP cards! )
? Activity 3: Free lucky draw, giving you 85 20g silver bracelets on August 15.
? 20xx September 13-2 1 noon 12, citizens who have reached the age of 18 will fill in a free lottery card (only one for each person) at any service desk of Feng Run Department Store and Tian Tian Shopping Plaza with their ID cards, and draw 80 at the front of Tian Tian Shopping Plaza on February12 pm.
? If you don't shop, everyone has a chance to win the prize!
? Activity 4: During the activity, you will be given a ticket for self-help picking tour at Feng Run Department Store and Tian Tian Shopping Plaza, when you spend more than 58 yuan per order (including two supermarkets). Pay the registration fee of 15 yuan at the service desks of the two stores, and you can join the self-help picking tour of Niangniangzhuang organized by Feng Run Department Store and Tian Tian Shopping.
? 2. Internal employees are not allowed to participate in this lucky draw, and employees at all levels are forbidden to use reserved tickets or discarded small tickets to receive or receive prizes. Once found, it will be dealt with seriously until it is removed;
? 3. Participants in the lucky draw and gift buying activities should strictly check whether the shopping vouchers meet the requirements for collection, make records of the gift distribution and handover procedures, and conduct inspection and summary after the daily business.
? 4. During the activity, in order to leave more benefits for customers, customers should be polite when snapping up goods in shopping malls, and the prices are shocking, so that customers can buy first. Employees are not allowed to participate in snapping up during their working hours to avoid empty posts.
? 5. The employees in the security department and the special price area should pay attention to maintaining the order of the special price area and the prize receiving office, and do a good job in explaining and guiding customers in time to ensure the personal safety of customers and employees.
? 6. Venue of this activity: Building: Fill in free lottery tickets at the service desk on the first floor, issue and register VIP cards for clothing and shoes, and issue gifts. The vouchers are issued by the cashier in the supermarket, and other departments are organized by various departments. Shopping every day: fill in free lottery tickets at the service desk on the first floor, distribute and register VIP card coupons for clothes and shoes, and distribute gifts on the east side of the square gate. The vouchers are issued by the cashier in the supermarket, and other departments are organized by various departments.
Mid-Autumn Festival promotion copy (6 practical articles) Part II? 20xx Mid-Autumn Festival "Homesickness Month" special marketing activities have been successfully concluded. After the Municipal Bureau held the Mid-Autumn Festival "Homesickness Month" marketing mobilization meeting, the leaders of our bureau felt that the task was arduous, and immediately held a meeting of managers above the director of the center to study and formulate detailed marketing plans, and set up a marketing team mainly led by the bureau leaders to carry forward the spirit of "bright sword", turn pressure into motivation, overcome difficulties and take the initiative to attack. By the end of September, * * * had completed the sales of 36 "homesick moon cakes". 08.64 million yuan, 17 1 issued by the municipal bureau. 84%, and won the marketing activities. The homesickness month marketing activities are summarized as follows:
? First, seize the market based on the word "early".
? On the occasion of the traditional Mid-Autumn Festival, all major businesses want to seize this market. If they want to share a piece of this limited market, they must make arrangements early, start early, and make marketing preparations based on previous years' experience. Only by knowing ourselves and ourselves can we be invincible. Therefore, our bureau organized personnel to conduct a detailed investigation and study on the market to understand the psychology of customers and the use and demand of moon cakes.
? Second, increase publicity and create an atmosphere.
? Publicity is the key to the marketing effect. In order to achieve the ideal publicity effect, a detailed publicity plan was made.
? 1, organized and planned the 20xx Mid-Autumn Festival "Homesickness Month" product promotion meeting, and introduced the manufacturers and the characteristics of different products to customers in detail. The atmosphere at the meeting was warm, and the three customers reached the order intention on the spot, which laid the foundation for the following marketing activities.
? 2. It is to use newspapers to send DM postal advertisements, put up posters, hang propaganda banners in front of the business hall, float characters on electronic screens, float characters on TV, etc. to create a propaganda atmosphere and achieve propaganda purposes. , make it a household name, improve the awareness of the "Homesickness Month" activity, and do a good job in the early business promotion for the delivery and sales market.
? 3. Accurate positioning and classified marketing.
? According to the characteristics of county economy and different customer groups, formulate corresponding marketing plans.
? 1, which classifies products into three grades: high, medium and low, and carries out carpet marketing for various organs, enterprises, factories, mines, schools and other units;
? 2. It is to take the way of target claim, entrusting acquaintances and finding relationships, and make full use of personal connections to introduce recommended products to customers for marketing;
? 3. It is to use the opportunity of visiting big customers on holidays to introduce and recommend employee welfare products to customers;
? 4. In the spirit of saying more, the salesperson lost no time to introduce the business to users with the words "buy postal moon cakes, send family affection for free" and "send lovesickness in the bright moon, send true feelings in a thousand miles", which guided users to buy products and increased the delivery business.
? Fourth, leaders take the lead and play a leading role.
? Since the launch of the "Homesickness Month" campaign, the bureau leaders have taken the lead and rushed to the front line of publicity and marketing. Take publicity materials and product samples respectively to publicize, tackle key problems and market the subscription units one by one. Seeing the directors visiting in person, the leaders of all units were deeply moved and tried their best to order products. This spirit of leadership also deeply touched employees. Some managers and employees volunteered to join the "Homesickness Month" marketing activities, which formed a fierce marketing situation and achieved good marketing results.
Mid-Autumn Festival Promotion Copywriting (6 practical articles) Part III? From the microcode EDM marketing activity launched on XX, XX to the cooperation with Sony Ericsson, our company has established the development strategy of network marketing. The Mid-Autumn Festival plan of Sino-Italian red wine held on XX can be said to be another test of online marketing.
? The residence time is from xx, xxxx to xx, xxxx, and the activity time is ***x days. The total sales amount is xxxxx yuan. It is planned to sell XX bottles of red wine, but the actual sales amount is XX bottles. The gap between the actual effect of the activity and the expectation is XX%.
? In this activity, in cooperation with Huayin Company, Italian red wine of Italian shareholder Zhongli Group was used as a gift entity to give back to customers, and low price and ultra-low discount were given back to Sino-Italian property insurance customers. From the above situation, there are the following problems.
? First, technically:
? (1) It is a problem to screen our existing customers and potential customers when sending emails. Mr. Hu, Mr. Xu XX and Mr. Han XX have carefully screened every customer, and the principle of screening is: to be inquired.
? Because it is the first time to screen customers, and it is aimed at red wine, we should choose customers with slightly higher quality. In the next activity, you can directly use the screened customers, which will greatly improve efficiency.
? (2) In the process of mail sending, Li xx is responsible for the mail sending task of the company. The first customers distributed it with gmail, and then notified by SMS. The day after the email was sent, our company paid a return visit. Through the return visit, I learned that many customers get information through SMS, and don't read the email carefully. When the second batch, the third batch, the fourth batch and the fifth batch of customers distributed one after another, there was a technical problem because it was distributed by personal email and was blocked by gmail.
? Therefore, we should pay attention to the following questions when distributing a large number of emails next time:
? 1. How to distribute the mail group to the target customers without being considered as spam, and the mailbox will not be blocked because of mass mailing.
? 2. How to send the pictorial advertisement to the target customers, so as to ensure that the customers will not be unable to open or see it because of the problems of pictures or mailboxes.
? 3. Understand how other companies in the market distribute emails, which can be opened accurately and smoothly without being put into spam.
? Second, the implementation:
? (1) The design of EDM is mainly planned, and the theme creativity is the responsibility of general manager Lu, general manager Hu, general manager Xu xx and carilina. Next time, you can tell the graphic designer the general idea after discussing the idea, and then fill in the text after finalizing the general framework, which can get twice the result with half the effort.
? (2) With regard to the distribution of mail, we found that resources were obviously insufficient. Our company sent xx emails, got XX consultation calls, and finally sold XX bottles of wine. Judging from the indifference of feedback, our target customers are divided into existing customers and potential customers. Most of them want to know about our customers, so they should play a publicity role in the activities. Besides knowing our customers, we should also publicize them to people who don't know our customers. Therefore, the following investigations will be conducted in the future work.
? 1. What are the ways to get customers' mailboxes in the market? Most of them belong to white-collar workers who own cars.
? 2. Can our company cooperate with official or unofficial websites, especially automobile websites, to obtain customer information and email addresses, and jointly engage in some customer feedback activities with the websites, so that our company can give gifts and website staff.
? 3. Is there a company like Microcode in the market that can provide us with customer resources, especially car customers in Beijing, and provide strong customer protection for our online marketing?
? Therefore, the next plan should overcome various difficulties to avoid the above situation, and each activity has the following four elements:
? 1, accurate market background;
? 2. Careful planning;
? 3. Close integration and cooperation;
? 4. Strong execution.
Copy of Mid-Autumn Festival Promotion Activities (6 practical articles) The fourth article? 1, collecting gifts
? The Mid-Autumn Festival is approaching, and tea enterprises are preparing for the war. Sending wine and cigarettes is no longer good. In recent years, the gift-giving trend is more inclined to send health. Tea is not only a healthy drink, white tea can also be sent to Chen Fang, and you are not afraid to drink more. It will also increase in value in a few years. One of the themes of the Mid-Autumn Festival promotion plan organized by Stars is to launch various old white tea gift packages and collection rolls, so that customers can buy collection rolls and send them to relatives and friends.
? 2. Mid-Autumn Festival birthday exchange
? In order to commemorate the special day of Mid-Autumn Festival, as long as your birthday is from August 18 to September 18, you can get a birthday present at Tianhao Store with your ID card, which is completely free and absolutely' profitable'. Please go to the store for details.
? 3, WeChat friends exclusive meeting
? 4、53 1
? In the dice game, throw 53 1 to get a box of 880 yuan's Taimu silver needle-Zhongmiao gift box, throw 5 1 or 5 or 3 to buy any tea in the store at 50% discount, and do not throw 53 1 combination to buy any tea in the store at 30% discount.
? 5. Incentive content for employees in shopping malls
? Including bonus setting and one-day tour of nearby attractions.
Copy of Mid-Autumn Festival Promotion (6 practical articles) 5? First of all, the prelude
? The annual promotion opportunity Mid-Autumn Festival is coming. In addition, this year, like XX, Mid-Autumn Festival (1April and September) and National Day (10/010) are very close, which poses a greater challenge to businesses. Therefore, whether this activity can be done well is particularly important for whether the annual sales target can be achieved. At the same time, it is necessary to grasp the consumer psychology, maximize the flow of people, enhance popularity, and expand the sales of shopping malls during the Mid-Autumn Festival and National Day, which is bound to increase the market share and reputation of all branches of Quanxin Supermarket.
? Second, the theme of the event: "Celebrate the National Day and celebrate the Mid-Autumn Festival"
? Three. Activity time: 20xx.09.07—20xx. 10.5.
? Fourth, the purpose of the activity:
? 1) Take the Mid-Autumn Festival and National Day as an opportunity to plan a series of activities to further publicize the overall image of the enterprise and improve its visibility and reputation among customers and suppliers;
? 2) With the coming of Mid-Autumn Festival, National Day and other festivals, plan and implement a series of large-scale promotional activities to stimulate consumer groups, attract target consumer groups and potential consumer groups, and maximize sales;
? 3) Deepen mutual understanding and emotional communication between Quanxin Supermarket and consumers by planning a series of activities; Expand the visibility of the enterprise and further establish the social image of Quanxin Supermarket as "caring for community residents and building a warm home together".
? V. Target audience: customers, suppliers and employees.
? Activity slogan of intransitive verbs:
? 1) Celebrate National Day and Mid-Autumn Festival
? 2) The full moon and Mid-Autumn Festival are full of love.
? 3) The full moon is celebrated throughout the country.
? 4) Mid-Autumn Festival is full of love for hometown!
? 5) Mid-Autumn Festival family holiday gifts
? 6) Looking at the moon and thinking about a full moon in the distance.
? 7) Every holiday season, I miss my relatives and send warmth.
? 8) Celebrate festivals with gifts and feelings.
? 9) Celebrate the 59th anniversary of the founding of People's Republic of China (PRC)!
? 10) quality, service and value for money!
? 1 1) Caring for community residents * * * Building a warm home.
Copy of Mid-Autumn Festival Promotion (6 practical articles) 6? First, the lottery time and place:
? _ _ _ _ From 9: 30 am to 5: 30 pm.
? Venue: _ _ Community Celebration Platform.
? Second, the site layout:
? 1, the lottery rules prompt board. 1 board contains the prize content;
? 2. The medal is 1, covered with red cloth;
? 3. There are 1 lottery boxes and lottery cards (excluding 4, 7, 4 and 7 digits);
? 4. Presiding table, on-site emcee and on-site etiquette.
? Third, the lottery rules (process)
? 1, the customers participating in the lucky draw will be drawn in groups of five;
? 2. Go to the lottery number (or lottery card) of the lottery desk first, and then enter the next program after extracting all the prize numbers;
? 3. Announce the prizes;
? (1), the first group third prize ... the first group, interspersed with the second prize;
? 2. Announce the second prize (interspersed with the third prize);
? 3. Announce the first prize.
? Fourth, exchange and reward
? 1, with the prize number and purchase invoice and go to the sales department to receive the prize;
? 2. Receipts and maintenance tickets are issued by the relevant companies that provide prizes (with the winner's ID card);
? 3. Delivered by relevant companies.
? V. Use the situation to create momentum
? 1. Customers who won the first prize of the second prize should buy firecrackers themselves and set them off on the spot;
? 2. When delivering the goods, you should wander the streets and put up a billboard: "Jinyuan Community won the prize in buying a house";
? 3, by the model etiquette with the car publicity;
? When the goods are delivered home, customers should set off firecrackers in front of their own houses.