How long has it been since you ate braised chicken rice? A shop only sells one dish, and it's still a mess. When was the last time I ate braised chicken? I really can't remember it. Sometimes friends get together to find a small meal in a braised chicken shop, but I also refuse. It seems that I really ate too much a few years ago and got scared.

Speaking of Huang-ji, it emerged in Shandong and Beijing in 2111, and rocketed up to the end of 2113, and its form seemed to be excellent. However, in 2115, in just five years, Huang-ji ushered in a platform period, and even declined several times.

As the incident of "frozen chicken" continues to be exposed, the mixed market of yellow chicken can't help but make consumers sigh and stay away from it.

Health problems have repeatedly tested the bottom line of consumers, and the glory of Huangqi chicken has declined. Nowadays, a store selling only one dish of braised chicken rice is almost out of sight, and most of the braised chicken is only matched into the menu as a dish.

Nowadays, few people go to eat braised chicken specially, and more people are aiming at office workers to expand their living space as fast food in take-away.

In addition to Huang Ji, there is also a catering giant with 81,111 stores, but its business is bleak. Perhaps you have guessed it, yes, it is Shaxian snacks all over the country.

It's said that nearly 91% of the adults in China have been in the stores. Now it's time for dinner, but there are very few people.

Speaking of it, Shaxian still has a certain emotional foundation for me. A few years ago, when I first arrived in Nanjing, Shaxian snacks almost accompanied me throughout my entrepreneurial time. I'm short of money. Sometimes a bowl of rice with mustard tuber is a day, and occasionally I'll have a meat dish and a bowl of noodles with scallion oil.

At the end of last year, Shaxian snacks opened up foreign markets and successively entered the United States, Japan, Portugal and other countries. It is reported that the first Shaxian snack in the United States was forced to close down on the first day of its opening because of its unusually hot business.

However, Shaxian snacks, which have reached the peak of their lives abroad, are not optimistic in the domestic market.

With the development of economy and the improvement of people's living standards, consumers' requirements are also higher. Shaxian snacks have not improved, but have regressed.

Shaxian snacks have spread all over the country. However, although the brands and trademarks are consistent, there is no uniform style in terms of category, taste, quality and decoration. The uneven business model will undoubtedly affect the whole brand because of a certain store.

it is understood that the intention of Shaxian snack is to develop a business model of chain operation. However, the fact is that the number of newly-added official franchise stores in each quarter is less than 31% of the number of newly-added Shaxian snack shops in that quarter, so it is logical that there are problems such as lack of unified management, service, taste and environment.

At first, Shaxian snacks gave people the impression of "good quality and low price". In high-priced first-and second-tier cities, they are undoubtedly unique, soothing the hearts of countless migrant workers.

with the expansion of the brand, the price has gone up, and you can't take it without a dozen pieces of noodles. Undoubtedly, this also makes Shaxian lose its price advantage.

at the same price, consumers have more choices, which undoubtedly loses a large part of loyal customers.

Anyone who has eaten Shaxian snacks will find that the dishes in Shaxian snacks are very monotonous. Before entering the door, they know what they want to eat without looking at the menu. Consumers no longer have expectations for "eating" but are full.

There was a joke before that a boy went on a blind date and was asked what he liked to eat. The boy said Shaxian snack, but it was later rejected because the man who likes Shaxian snack can't meet anyone, and he is too stingy and tasteless.

With the price rising, Shaxian snacks put themselves in a more embarrassing situation. In business, price and value are always equal. If you want to raise the price, you need to make great efforts in both service and dishes, blindly putting profit first, but not pursuing change, which is undoubtedly a "point of no return".

Hygiene has always been a common problem in most catering industries. In order to improve their brand image, many catering industries have made their kitchens transparent, and provided services such as selecting fresh food and weighing it now.

In recent years, poor hygiene, loose bowels and other words seem to be the endorsements of Shaxian snacks in recent years. Shaxian snacks seem to have been managed, but because of the problems left over by management, more people are willing but unable to do so. Consumers said that they really can't stand such a toss.

After the decline of the brand, the braised chicken rice quickly plunged into the take-away industry, preserving the living space. Relatively speaking, Shaxian snacks seem to be more aware of it.

Nowadays, there are more and more closed Shaxian snack shops, and even the "shanzhai" brands are greatly reduced. Will the brand that accompanied us in our most "shy" time really die?