(1) One-time

The catering service can only be used once and enjoyed on the spot, which means that the service can only be carried out after the guests enter the restaurant, and when the guests leave the restaurant, the service will naturally terminate.

(II) Intangible

The catering industry is intangible in service utility, which is different from tangible products such as fruits and vegetables. Its quality can be judged by its color, size and shape. The catering service can only be evaluated by the personal experience of the dining guests after purchasing, consuming and enjoying the service.

(3) Difference

On the one hand, the difference of catering service means that the catering service is completed by the staff of the catering department through manual labor, and each staff member provides different catering services for the guests due to their age, gender, personality, quality and educational level. On the other hand, the same waiter will have different service attitudes and service methods on different occasions, at different times or in the face of different guests.

(4) directness

After ordinary industrial and agricultural products are produced, most of them have to go through multiple circulation links before they can reach consumers. If the products fail to pass the quality inspection before leaving the factory, they can be reworked. In the store, the products you think are not satisfied can be ignored, but the catering products are different. Its production, sales and consumption are almost synchronous, so the producer and consumer are face-to-face service and face-to-face consumption.