halal perhaps the most diligent member of the food world, the rice is not rice, cut half of the halal duck, leisure when the mouth is lonely, to a dish of chicken claws, drinking feeling not enough flavor, call some pig's ears, sitting on the train is too boring, there are halal duck neck accompanied ......

In the 90s, the first batch of China's "halal products market" has been the market of 100 billion. Strong> 100 billion marinade market

In the 90's, China's first batch of "marinade people" was born. 1993, 42-year-old laid-off woman Xu Guifen, opened his first store in Nanchang, a sauce duck is popular. Two years later, 20-year-old Zhou Fuyu, who could not bear to work for others, decided to start his own business, opened a brine store in Wuhan. That year, he did not expect, he developed a "strange duck" will let himself in twenty years later on the Hurun rich list. The next year, "halogen second generation" Zhong Huaijun "sea" in Nanjing, giving up the family's signature oil scalded duck, changed to do Barilla chicken.

The first generation of "brine people" who started out in a small store was the first to write a listing myth. In 2012 and 2016, Huang Shanghuang, Zhou Heiduck connected to the listing; has been pressing the Ziyan Barilla chicken is in the store size and revenue on the back of a military, more than 4600 stores, a revenue of 4 billion results to overtake the listed giants.

Why halogen products can have a hundred billion market, halogen food store business can thrive?

Over the past few years, the marinade industry, with a long tradition of consumption and a large consumer base, has demonstrated sustained and stable growth momentum, driven by the new wave of consumption. since 2013, industry-wide sales have maintained a high growth rate of more than 15%. The market size is expected to reach 227.5 billion yuan by 2025. Among them, 40% are leisure-type haloumi snacks, and 60% belong to haloumi products for meals. The growth rate of halal food, in the whole field of leisure food can be called a ride.

Marinated food, dating back thousands of years of history, can be handed down to the present day, naturally has a profound food culture connotation.

A year of 100 billion market brine, from a member of the public table on the next meal, to become a young people's leisure entertainment essential snack food, and then carried out by the businessmen as a single main dish, can be bred out of the hundreds of billions of dollars of the market, we can not help but sigh brine the huge potential for profit.

The culture of lo-mei is based on a wide range of

The culture of lo-mei has a long history, and the origin of lo-mei should be traced back to the relationship between "lo" and "salt". After the construction of Dujiangyan water conservancy project by Li Bing, the governor of Shu County in Qin Dynasty, he sent people to "wear wide salt wells" to produce the earliest well salt in Sichuan, and "Huayang Guo Zhi" written by Chang Qu of Western Jin Dynasty described the dietary custom of that time as "still savory, good fragrance" and "fish salt, tea honey, and salt". "Fish salt, tea honey, danjiao" was recorded in the Records of Huayang Guo Zhi written by Chang Qu of the Western Jin Dynasty. From this, we can see that people already used salt and pepper to make brine.

Since Shennong tasted a hundred herbs, people have gradually recognized the Chinese herbal medicine. The properties of lo mei just meet the basic characteristics of medicinal cuisine, the selection of the right amount of Chinese herbs, combined with the ingredients, not only emphasizes the color, aroma, taste, shape, meaning, but also focus on the nutritional value. A good marinade, both on the human body to produce good nutritional effects, but also to stimulate people's appetite.

Chinese lo mei, great research

Lo mei is suitable for store operation

01 Consumption scenarios