After the WeChat group is folded, it has a far-reaching impact on community operations. Once the user collapses the group settings, even @ everyone, the operator can't receive the reminder message.
Some people may ask, has the WeChat ecosystem, which has just opened a third-party platform, given up community operations? Can private domain operation with community as the highlight still be fun? Will the community system supported by FMCG be greatly affected by the industry?
In fact, WeChat's "group chat folding" function is precisely to bring a positive reshuffle to private domain operations.
It is conceivable that WeChat group chat provides users with a channel to receive information, but the indiscriminate bombing of inferior content will also bring great trouble to users. With the group folding function, it will be more conducive to the user's experience and retention.
More importantly, the rough gameplay of violent groups soliciting customers and crazy advertisements in the past is no longer suitable for the current WeChat ecology, which puts higher demands on community operators. Only by refined private domain operation and cultivating users with truly meaningful high-quality content can the maximum value of private domain community be brought into play.
Under the trend of the times, community operators are facing the biggest challenge in history. How to refine operations and retain users is a problem that all practitioners need to think deeply. Based on AI big data intelligent marketing system, the group operation function of Stepone Jizhiyun can help operators to refine and standardize operations, retain target users, enhance user experience, show product value and promote transformational sales.
1 Standardized delivery of high-quality marketing content
In the process of group operation, it is necessary to carefully formulate the speech and delivery time according to the group attributes, and deliver high-value content when users need it to achieve the best marketing effect. For example, before meals, most users send their own marketing activities in the catering community when they are hungry. If frequent interaction with the undernourished leads to disturbing behavior, it will inevitably lead to the loss of users or the collapse of group settings. Through the group operation SOP of Stepone Jizhiyun, even if the merchants have a large number of WeChat groups, they can still copy the unified and standardized operation plan and achieve the best implementation rate.
2 do what you like and understand user behavior.
Only by carefully understanding users and their preferences can we output valuable content for users. Stepone's group operation function can automatically generate reading heat map according to users' browsing behavior. The darker the content, the more users browse and the longer they stay. At the same time, we can also understand the sharing behavior of users and get the relationship map, so as to find more high-value customers and potential customers. Stepone group operation function can help operators objectively understand users' intentions through data, send more interesting content to users, and formulate more scientific and effective operation strategies.
3 Drawing user portrait and hierarchical operation
In the marketing process, operators can better understand users through user portraits and conduct targeted marketing according to user attributes. Community operators often operate hundreds or even tens of thousands of users at the same time, which brings great difficulties and challenges to operators. With the help of the automatic tagging function of Stepone Jizhiyun, users can make portraits through their chatting and reading behaviors, so that operators can stratify users in the background according to the tag data, thus providing each user with a temperature operation mode.
The "group chat folding" function of WeChat Online is really a double-edged sword. On the one hand, it puts forward higher requirements for the operation of many communities, and the operation of low-value groups will definitely lose users, while the communities that do value operation with heart can retain truly accurate user groups. At the same time, the function of "group chat folding" reduces the diversion of reading time of user groups and makes high-quality private domain operations play a greater role.
In the involution environment of group operation, Stepone Jizhiyun can help enterprises to be operators with high emotional intelligence, provide high-value content at the right time through intelligent marketing tools, help operators understand users, help users solve problems, and enhance the stickiness of community users, instead of mindless advertising bombing and sending low-nutrition content, causing users to be troubled or even lost.
Finally, it is suggested that operators should establish more community members, activate their circle of friends regularly, and chat privately with users to enhance their goodwill. The launch of the function of "group chat folding" has opened a real era of refined private domain operation, and refined management is the way to stand on.