These two days, with the onset of cold air, the temperature dropped significantly, all kinds of winter consumer goods ushered in the peak season of sales. The reporter visited found that electric blankets, hot water bags, hand warmers and other heating supplies, wool sweaters, down jackets and other warm clothing, as well as hot pots, hot drinks, etc. began to sell, "warm economy" is hot up.

Heating appliances ushered in the peak season, the smart heater is popular

Warming food and drink steaming hot, health class warm drink sales Wang warm clothing hot, buy down jackets to see the "velvet content. Double eleven" promotional activities, the public Chen Lu's shopping cart to add a new smart heater, a washable electric blanket, and a few rechargeable hand warmers. "Now there are discounts, so I bought it first, to prepare for the winter cold."

The reporter learned from Suning.com (002024) that during the "Double Eleven" period, the overall sales of small home appliances increased by 61% ringgit: the sales of heaters increased by 3807% ringgit, warming tables increased by 320% ringgit, electric blankets increased by 174% ringgit, and dishwasher boards increased by 688% ringgit?

The relevant person in charge of the heating equipment consumption shows obvious regional and age characteristics, consumers in East China favor skirting heaters. Elderly people tend to oil heating, electric blankets and other traditional heaters, young people are more willing to choose both stylish appearance and diversified functions of intelligent heaters, such as skirting heaters.

Stomach-warming catering hot air, health class warm drink sales strong

After winter, "warm stomach and warm heart" hot catering ushered in the peak season of consumption. In a number of supermarkets, the reporter saw that some time ago is still full of cold drinks in the freezer, has been replaced with a variety of hot pot pills. "Winter is suitable for eating hot pot, I specifically bought an electric cooking pot, intend to cook tea around the stove to eat hot pot." In the supermarket to buy hot pot meatballs of the public Ms. Li said.

The box horse data show that in recent months, hot pot sales ring than in September growth of 70%, dregs of vinegar hot pot, fat cow sukiyaki and other niche hot pot by the hot; fresh donkey meat, crispy grass carp fillets, and other fresh product growth rate is rapid, hot pot, "frozen products for the king" of the iron law is being broken. Tmall "double eleven" period, the box horse hot pot for two consecutive days in a single day sold 20,000 pots, the highest single day sold 34,000 pots; fall and winter alternation, has exceeded last year's hot pot season peak.

Recently, containing "osmanthus", "taro ball" and other warm ingredients of hot drinks category is popular. The reporter noted that the city has been part of the brand for winter consumption characteristics, the new winter new products. Among them, a brand milk tea store launched a ginger cinnamon red dates tea, ginger wolfberry black sugar milk tea and other health milk tea. The brand of a store staff introduced: "This month we series of hot drinks, sold hundreds of single, now young people pay more attention to health, warm health tea will have a very good market."

Warm clothing hot, buy down jacket to see the "down content"

"Buy three free of charge," "the whole field as low as 50% off." "1000 minus 200, full 2000 minus 500"? Recently, Nanjing Xinjiekou shopping district of many clothing stores business is very hot, many people seize the opportunity of business promotional offers, come to shop to buy down jackets, sweaters and other winter clothing.

"The weather is a bit cooler, so I'm buying some winter clothes for myself and my family." Ms. Jiang, a member of the public who is shopping for a down jacket, sweater belongs to the clothing in the "big pieces", the price is also higher, compared to online, offline stores can see, feel, or personally try on the best. "Now Nanjing offline stores can also seven days no reason to return, in case you buy back regret, can also be returned like online."

Jingdong consumer trends show that into the second half of October, the number of searches for autumn clothes and pants than the middle of the month increased by 230% YoY. october 28 - november 3, jingdong autumn clothes and pants sales increased by 189% YoY compared to the previous week. In the fall coat and pants, thermal underwear and other warm products consumption, young people under 35 years old occupy half of the river.

This year's official implementation of the new national standard for down apparel to "down" to "down content", compared with previous years, this year's purchase of down apparel indicators have also changed accordingly. Reporters in the Xinjiekou shopping district to see, most of the down jacket hangtag has been replaced with a "down content" of the new labeling.

Nanjing Product Quality Supervision and Inspection Institute of Senior Engineer Zhu Xiaofang reminded, after the implementation of the new national standard, the finished garment down content of not less than 50%, in order to be called down apparel. Consumers buy as long as the down content, you can probably judge the warmth of the down jacket. In addition, when shopping, but also pay attention to whether the logo is complete, the name and address, safety category, fiber content, washing and maintenance programs, such as whether the label specification.