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Shopping mall activity planning scheme
In order to ensure the effective progress of things or work, it is often necessary to make detailed preparations in advance, and planning is one of the planning tools. So what problems should we pay attention to when making a plan? The following is the shopping mall activity planning scheme I have compiled for you. Welcome to draw lessons from and refer to. I hope it helps you.

I. Purpose of the activity:

The Mid-Autumn Festival is over. When people visit relatives and friends during festivals, there will be many gifts at home. Therefore, during the National Day, the sales concept of our shopping malls should be put on daily consumer goods. Therefore, during the National Day, we can once again organize the snap-up of ultra-low-priced goods, and launch the snap-up of ultra-low-priced goods during the National Day, which will once again attract people's popularity and drive the crowds and sales peaks of shopping malls.

Second, the theme of the event:

Wonderful birthday and national day

Third, the activity time:

September 3 1 and101October 7 (according to the newspaper, the Golden Week holiday may change, so the activity time may be adjusted at any time according to the situation).

Four. Activity data:

National Day is endless music. You can watch wonderful plays.

During 9.316543810-July, Huiwanjia invited you to participate in the wonderful cultural performances in Nanyang. Elegant performance style and colorful literary forms will make you feast your eyes on National Day!

2. I am from China, and I send the national flag on National Day:

Anyone who has made a one-time shopping trip to 38 yuan on the second floor of this supermarket can get a small national flag at the service desk on the first floor with the receipt. (Limited to 500 pieces until delivery)

3, autumn clothing listed, famous clothing exhibition

10- 1, brand-name clothes were grandly listed in the fashion hall on the third floor of Huiwanjia, and new brand-name clothes such as casual clothes, business clothes and professional suits appeared one after another. Among hundreds of clothes, there is always one that suits your taste. Please attend the Golden 20xx Autumn Fashion Show.

4. Famous summer clothes, seasonal discounts, ultra-low price specials and final clearance

Activity time: 65438+1 October1.

10- 1, the summer dress meeting of famous men and women on the third floor will be held in Huiwanjia Square. Seasonal discount and ultra-low price make you feel at home. Bring your family and come to the famous Jinxiu clothing store in Ximen, Taobao!

The department store will arrange all the counters on the third and fourth floors. If there is a takeaway, it will be handled uniformly.

5. Seven-day National Day Ode to Joy:

The National Day is closed for seven days, and super-explosive prices are launched every day. Let customers feel the tangible benefits. In addition to the price of vegetables, the departments that offer amazing prices include: food, wine and beverages, washing chemicals, department stores, knitting, food and wine and beverages on the second floor. When selecting goods, according to Huiwanjia's recent activities, the target goods are selected, which is a fixed gross profit in principle. Negative gross profit can be used in special circumstances. During the activity, we should create a scene where the old lady runs around to buy food early in the morning.

6. 65438+1October 1-5. If you spend all your money in 38 yuan on the second floor of our shopping mall, or spend all your money in 58 yuan on the first, third and fourth floors at one time, there will be a shopping lottery ticket. Surprise lottery tickets are everywhere: you can take part in the National Day scratch-off activities with the shopping voucher, get a scratch card to scratch off the coating, and get the corresponding prizes:

First prize: a 29-inch Konka flat-panel color TV.

Second prize: Aucma washing machine.

Third prize: a rice cooker.

Participation prize: a bag of washing powder or a bottle of vinegar.

100% wins!

National day, go shopping and win the lottery!

7, Golden Week, wedding season, romantic and sweet!

Because of the beating of that heart before, now I want to fulfill my promise to you, that is, give me a chance to be good to you all my life! Honey, let's get married! Let beautiful flowers and purple dreams witness for us, and this feeling will never change!

Newlyweds who get married during the Golden Week can get a 20-inch free art photo provided by the famous Purple Dream Wedding Photography Shop in X County as long as they shop in our shopping center once and surpass 500 yuan.

8, you come shopping, I send gifts:

65438+ Customers and friends who have shopped in 48 yuan on the second floor or 88 yuan on the first, third and fourth floors of this mall can buy a bottle of detergent at the service desk with the receipt. (Receipts are not cumulative, and each receipt is limited to one product. )

9. Advertising:

1, broadcast advertisement, flying word advertisement TV station media broadcast time: September 27th to 65438+1October 6th.

2. Media broadcast time of advertising TV station of Meteorological Bureau: September 27th to June 6th 10.

3. DM (50,000 copies) has a wide range of activity materials, and it is open 16 pages.

Put up 10000 posters in every hall of the store to celebrate the happy birthday of the people all over the country.

5. Information of painting activities in the middle hall and outside the store [1002] [1000] The background of painting performance in the 6.5mx12m party.

7. The broadcast materials of the whole building of the broadcast service desk include: the publicity materials of the main channel of the whole building.

8. Kanban, movable kanban, hanging, etc.

9, the whole building ground paste the main channel.

10, billboard photo outside, East Gate, Round Gate, South Gate.

1 1, hang the corridor painting of the decoration shop