Summary: commercial pedestrian street in the planning and design, the planning of the industry is a major point, the commercial street common industry are mainly catering, specialty stores, communication services, department stores, mass entertainment industry, generally through the planning and design of a reasonable allocation of combinations, can play a better effect. Commercial pedestrian street planning business, should follow the same industry differences, different industries complement each other, a reasonable proportion, the principle of proper layout, to give customers a better consumer experience. Here is a look at the commercial pedestrian street business planning. First, the commercial street business includes what

Business is the form of business operations, the state of the commercial street business is generally the main food and beverage industry, specialty stores, communications services, department stores, mass entertainment, etc., and not all business is suitable for the commercial street business, such as affordable shopping centers, wholesale of small commodities, this kind of business is not very suitable for the business positioning of the commercial street, this kind of business is also very little in the demand for the commercial street.

Commercial street business is not suitable for the business positioning of commercial street.

The business combination of the commercial street is generally presented as a "three-legged tripod": 40% of the shopping function, 30% of the catering function, 30% of the leisure and entertainment function, of course, the theme of different commercial streets in the business composition should be fine-tuned in accordance with their own characteristics.

Two, commercial pedestrian street business planning principles

Commercial pedestrian street planning and design, business planning is very important, generally retail facilities as the main business, cultural and recreational facilities for the proportion of business, supporting business for the ancillary business, some of the characteristics of the commercial street may be distributed differently, but in the planning and design, should follow the following principles:

1, the same industry differences

The market has a certain degree of affordability, so the commercial street industry planning to follow the principle of differences in the same industry, that is, we can not blindly recruit the same category of stores, such as retail business core anchor store investment, do not at the same time recruited two basically operating food and daily necessities of the hypermarket, the core anchor store homogenization of the difference between the more to be avoided.

2, different complementary

In the planning of the commercial street business, the principle of different complementary mainly to meet the customer's right to choose consumption, such as department stores, supermarkets because of the different business items, can be complementary; so that customers shopping fatigue of retailers and let the customer rest and relaxation of the food and beverage outlets can be complementary and so on.

3, a reasonable ratio

Commercial pedestrian street ratio between the various sectors should be considered comprehensive positioning, investment strategy, characteristics of the creation, reflecting the multi-level shopping needs and multiple forms of experiential consumption, and to achieve the degree of profit maximization.

4, the layout of the appropriate

The distribution of the layout of the various sectors should also pay attention to the rationality of the distribution of the layout, not only to consider the full flow, but also pay attention to the mismatch between the competing sectors.