10 years of grinding a sword, located in the core area of the number of Bo Avenue Jianghua International Tourism Center, by virtue of a persistent and insistent on the land of Guizhou, in the city, with the time to simmer this unique urban business works, standing in the city landmark circle, its novelty and modernity is more like a unique gift of Guizhou to the world; and the story behind it, more ups and downs.

If the general boss will not do

But the general boss, can not do such a work

Jianghua International Tourism Center, in order to ensure that it is the era of the leading value of the commercial, experienced a long construction, the middle in order to make the project at any time to maintain the advanced nature of the overall commercial fa?ade. Advanced, the overall commercial fa?ade was re-planned and designed; the underground scenic area is also a craftsman operation, several drafts, in order to pursue the perfect form of commercial expression, and even willing to lose hundreds of millions of dollars, so that the commercial scenic area to be dismantled and rebuilt.

This period of consumption of time costs and revenue costs to know the details of the shopping mall professional managers have shaken their heads, however, when they see the content of the Jianghua International Tourism Center, those who have shaken their heads of the professional managers have also said that such a city-level works, unless the boss is really sentimental, or only profit-oriented business enterprises, there is absolutely no way to make such a work.

The 10-year persistence of the two old men

Flying all over the world just to fit the national confidence of Guizhou

It is hard to imagine that such a collection of international and national tide, Guizhou tide and folklore business innovation works behind the promoter of the two more than 70 years of old people. Talking about the original intention of the project, Zhang Yuanjiang, Chairman of Jianghua, is still full of passion, "As a native of Guizhou, we want to leave something for future generations."

Today, the old man and his wife, Ms. Hua Chengmei, are still fighting on the front line of work. Talking about the project, Chairman Zhang said we not want to do a cloud of traditional complex, not to do a hammer sale, to do a first-class can be a long-term operation, long-term market-leading works .

Jianghua's entire team thinks so, and does so, especially in the discovery of the project site under the native cavern underground river landscape, how to build the project around it, the team has become the key to thinking. Both to protect this original ecology, but also to maximize its commercial value.

The earliest idea of a cultural tourism complex

To establish a commercial moat for the businessmen

At the beginning, we wanted to follow the example of the Venice of Macao and Siam Heaven and Earth to create a featured scenic spot in Thailand, but the team rejected the proposal, We cannot just imitate, we can't just do the same thing, we have to do the same thing.

We can not just imitate, but to create content associated with Guizhou, we believe that Guizhou should have its own national cultural confidence, to do a complex of their own characteristics.

Chairman Zhang proposed the idea of cultural business, which later became known as cultural tourism complex. In his view, only by injecting the soul of the project with the cultural industry, our strengths will not be imitated, and we will have the opportunity to create greater social benefits.

So we finally came up with a general direction to build the project, to make a different Guizhou works, to include Guizhou's landscape, flavor, history, culture and ethnicity. These contents of the large collection, not just dig a pool can be imitated.

"We do not do the scale, but to do fine", so in the form and content, Jianghua International Tourism Center are extremely innovative trend, international business + Qianchao scenic area + the whole region tourism distribution center + tourism through train model, but also the most important thing is that it is not the same.

Such a diversified business pattern not only guarantees commercial customers and cash flow; it is also very useful for improving the consumption weakness brought by the Internet.

Reconstructing Consumption Behavior is the conceptual pattern of Jianghua Tourism Center, but also how to go back to the era of the King of Consumption, we want to make the experience of the real economy to the extreme, the elements of culture and tourism as the core of the project, integrated into the elements of fashion and vacation characteristics, to create a multi-dimensional purposeful consumption experience.

Innovative Commercial Culture and Tourism Scenic Spot

Closed-loop business chain guaranteed by the ultimate experience

In terms of the business model, the traditional business is cyclical, but the tourism, consumerism, and culture are safe for the long term. Jianghua International Tourism Center to combine business and cultural tourism, is undoubtedly for the business and shopping malls to maximize security.

Jianghua International Tourism Center underground water street to heavenly Guizhou creative source, Guizhou culture and traditional business combination, Guizhou panorama, not only replicated the various scenic spots in Guizhou, but also Guizhou national architecture and folk customs interpretation, the open-air scenic spots and buildings into the basement, charming lighting and ghostly architectural landscaping, supplemented by intelligent visual system, highly reproducible karst landscape solvents, and the most important thing is to make sure that you have the best possible experience.

Our cultural and tourism business is to do a good job of Guiyang tourism overnight economy, although the epidemic delayed the tourism, but in the long run, Guizhou tourism is still an economic growth point, we will be the Jianghua tourism investment in Guizhou tourism through train into the project, to create a high-quality tourism distribution center, only to complete the new blueprint of the Guizhou commercial cultural and tourism.

Culture+Tourism+Commercial

Operational Strength Behind Innovative Vitality

Based on the cultural implantation of Jianghua Water Street, it rewrites the single mode of the traditional shopping center in Guiyang. Jianghua International Tourism Center Heavenly Guizhou Waterfront Block, facing tourists and urban leisure consumers to meet the leisure experience of the old, middle-aged, young and young 4 generations, the indoor space to create an outdoor effect, the Huangguoshu Waterfalls, Chishui Bridge, small seven holes, Zunyi Conference site and other attractions into the scenic area, so that foreign tourists in Guiyang pre-experience the scenery of Guizhou, ready for the next stop tourism.

The atmosphere of the theme scenic area is only a hardware guarantee, in order to create a better business experience, Jianghua Celestial Guizhou will take the scenic area operation mode, regularly held folk customs performances, water dock boat experience, interpretation of interaction, etc., to bring fresh, hunting leisure experience for tourists. In the future, here will also create Guizhou silver jewelry, cloth, batik and other artisan interactive experience, so that Guizhou national art into the folk, so that tourists hands involved in the creation of increased scenic excursion sex.

With Guizhou people's sentiments to do Guizhou people's tourism attractions, combined with business and urban leisure, so that the cultural tourism and business combination of catering, leisure, national tide, tourism vacation and social functions, to become Guizhou people hospitality to foreign friends, to create Guizhou tourism life preferred project.