When it comes to how fast food restaurants can attract people, we all know that some people ask how fast food restaurants can attract people. In addition, some people want to ask how fast food restaurants can do activities to attract customers. Do you know what this is about? In fact, how can catering activities attract people? Let's take a look. Takeaway fast food restaurant? How to do market research? I hope I can help you! What can fast food restaurants do to attract people?

Market survey report of fast food restaurants. How can fast food restaurants make activity plans?

With the development of economy, college students' requirements for life and diet have also increased. Their usual life rhythm is very compact, and no one wants to waste more study and work time in order to fill their stomachs. However, the College of University of Electronic Science and Technology of China is in the stage of development and enrollment expansion, and the number of students has exceeded 11,111. The variety and quantity of meals that the canteen can provide for students are limited, and the time for providing meals is short and the work efficiency is low, which cannot meet the needs of the majority of students. Therefore, the potential market for fast food is relatively large. It is very important for entrepreneurs who open new brands of western-style fast food near the school to deeply study the consumption requirements of college students on diet. As a knowledgeable and thoughtful young generation, college students are the most receptive group of all consumers to new things and new concepts. Grasping their stomachs may be a stable consumer market on campus. Therefore, during the three days from-11-28 to-11-1, our group conducted a talk about setting up a fast food restaurant near the school, which mainly provides fixed fast food. It not only provides more choices for students' dining, but also provides a strong basis for our entrepreneurship.

First, this survey method

This questionnaire uses the street to select the survey target and samples. This method is low in cost and can directly inspire the respondents. Let the respondents' answers be closer to our survey purpose.

Second, this survey shows that

The research object of this survey is the College of University of Electronic Science and Technology of China, and the students in our college were surveyed by questionnaire from-11-28 to-11-1. Investigators visited the respondents face to face to obtain all the data in the questionnaire, which was filled in while asking questions. Or the respondents fill in the questionnaires themselves according to the inquiries of the respondents, and then the questionnaires are collected by the investigators uniformly. The average interview time of each questionnaire is 5-6 minutes. In this survey, * * * questionnaires were distributed and collected, of which valid questionnaires were collected, and the questionnaire recovery rate was%. This survey was street-style.

Third, the survey conclusion analyzed the name of small fast food restaurants.

1. The gender of the survey is: choose the name of a restaurant with a unique proportion of the number of people surveyed.

Do male% sell 151 lunches a day to earn money?

The survey shows that the female respondents are slightly higher than the male respondents by a few percentage points, but generally tend to be average.

2. The expenses that students spend on meals every day

The number of people surveyed is divided into

A, less than 11 yuan%

B, and 11 yuan ~15 yuan% kitchen furnishings in small breakfast shops.

C, 16 yuan ~21 yuan%

D, 64% above 21 yuan

According to the survey data, 46% of the students think that the average consumption of fast food is 11~15 yuan per person is the best, while 37% of the students think that it is reasonable to spend less than 11 yuan, while only 17% choose the price above 16-21 yuan, indicating that college students mainly spend in the middle and low grades. According to these two figures, Attract more consumers with low prices. How to attract customers by opening fast food restaurants.

3. The number of times to eat out in a month

Choose the number of people surveyed

A, No%

B, 1~5 times% How to attract customers in fast food restaurants.

C, 6~11 times%

D, how to attract tourists with more than 11 times% fast food.

The frequency of dining near the school mentioned in the questionnaire is 8%, 62%, 21% and 11%, respectively. It can be seen that 98% of students have the habit of dining outside the school, and the frequency is concentrated in 1-5 times a week, so it is beneficial to open this restaurant, and the market potential is great. Fast food restaurants engage in activity programs.

4. The disadvantages of fast food restaurants near the school are:

It is more appropriate to choose what dishes to fry with fast food than the number of people surveyed

A and the price is% higher.

B, the environment is uncomfortable% 12 yuan self-help fast food restaurant.

C, poor hygiene%

D, feeling that the food is not delicious %11 yuan to ensure the profit of buffet fast food.

E, too far from school%

The survey results show that 9% of the students think that the prices of fast food restaurants near the school are higher, 23% and 38% of the students are dissatisfied with the environment and sanitation of fast food restaurants near the school, and 14% think that other fast food restaurants are too far from the school, so we should pay attention to the following: 1) Do a good job in hygiene and keep the shops clean and tidy; 2) Make the environment in the store comfortable, so as to give the students a feeling of home; 3) the price should not be set high, but should be in line with the students' consumption level; 4) Provide quality meals: 5) Choose a place close to the school to open a shop.

5. The most reasonable fast food price is: Can you earn 51/51 if you choose the number of people surveyed and compare it with 11 yuan fast food?

A, 5 yuan%

B, 6 yuan%

C, 7 yuan%

D, 8 yuan, how do 43% novices run fast food restaurants?

According to the data analysis, the respondents tend to be 5~6 yuan, and the proportion of choosing the two is 55% and 33% respectively, while only 12% choose the price above 8 yuan and 8 yuan. It can be seen that we set the price between 5~6 yuan

6. The advantages that Jiajiale should have (double choice) Choose the number of people surveyed to compare the number of people in the restaurant.

A, the speed of serving %11 yuan fast food restaurant marketing strategy.

B, the quality of the food is 32%

C, the richness of the food sample is%, and the name of the fast food restaurant is unforgettable.

D, the comfort of the environment% real fast food pictures.

E, the location of the fast food restaurant% attractive restaurant name.

what can fast food restaurants do to attract people?

F, service attitude%

According to the analysis data, respondents tend to be more interested in the quality of food and the speed of serving. While ensuring the richness of dishes, the comfort of the environment and the service attitude, we should focus on strengthening these two aspects of services and make them the characteristics of our restaurant. Listen to the name of Geely's fast food restaurant.

7. The quicker way to have a meal is: choose the number of people surveyed

A, set meal%

B, and freely mix% fast food restaurants.

C, instant stir-fry%

The survey results show that the respondents' opinions on the three dining methods of fixed set meal, free collocation and instant stir-fry tend to be average, but the number of people who choose fixed set meal in these three items is slightly higher than the other two, which shows that there is still a certain market space for choosing fixed set meal as the catering method in our restaurant.

8. What is the most reasonable waiting time after placing an order in a restaurant? Select the self-service fast food management method with the proportion of the number of people surveyed

A and 3-4 minutes %11 yuan.

B, 5-6 minutes%

C, 7-8 minutes%

D, 9-11 minutes 21%

Respondents think that after placing an order in a restaurant, the waiting time of 3-4 minutes is 44%, and that of 5-6 minutes is 39%. From this, it can be seen that the respondents all hope that the waiting time of fast food restaurants is as short as possible. Therefore, we choose the fixed set meal with the shortest delivery time as the catering method, which is in line with the expectations of most students. How much is the profit of 12 yuan fast food?

9. The fixed package types provided by Jiajiale fast food restaurant are: (double choice) The number of people selected is

A, the number of people surveyed is 51%

B, the number of noodles is%

C, and the profit of the fast food restaurant is %15 yuan.

D, porridge%

According to the questionnaire, the respondents tend to choose "rice and porridge" as the fixed package, accounting for 72% of the respondents, accounting for a large proportion. It is better to choose the type of fixed package and set it in these two. In addition, 28% of the respondents chose "noodles and flour" as the fixed package. Although the proportion is small, it is more beneficial to develop fast food restaurants in addition to rice and porridge as the fixed package to meet the needs of consumers.

11, the fixed set meal: choose the proportion of the number of people surveyed

A, rice+main course+vegetables+soup%

B, rice+main course+vegetables+soda%

C, rice+main course+vegetables+soybean milk%

D, rice+main course+vegetables. Most of the respondents tend to take "rice+main course+vegetables+soup", accounting for 55%, and the other three items account for 13%, 8% and 24% respectively. It can be seen that the respondents pay more attention to diet, so the choice of the ride is more traditional. In addition, in the option of "rice+main course+vegetables+soda", although it only accounts for 1.3%, it is found that all the people who choose this option are boys. Because the proportion of men in the respondents is smaller than that of women after completing the questionnaire survey, the survey results of this questionnaire may have limitations. Therefore, we choose the fixed set meal, except "rice+main course+vegetables+examples"

11. where is the location of jiajiale fast food restaurant? The survey results show that 82% of the students want to open Jiajiale fast food restaurant near the north gate or the main gate of the college, and most of them tend to open near the north gate. According to the analysis of the consumer market, there are 9 dormitories in the north gate and 2 dormitories in the new dormitory. There are fewer fast food restaurants in the near new dormitory, and the market competition is relatively small, but the market development space is narrow, while the market space in the north gate is large, but the competition in fast food restaurants is very fierce. According to the understanding, fast food restaurants near the north gate are all instant-calling and instant-frying, and customers wait for a long time after ordering. The circulation speed is slow, which has great advantages for us to provide fixed packages, and it is different from other competitors, so as to attract more customers.

12. If you are satisfied with the food and service we provide, will you recommend our restaurant to your friends? Choosing the number of people surveyed is more attractive than catering activities

A, meeting 94%

B and not meeting 96%

The survey shows that 94% of students will recommend our restaurant to others if they are satisfied with our service, that is to say, if we satisfy customers in food or service, our popularity and reputation will be improved quickly.

V. Conclusion

(1) With the continuous expansion of the enrollment scale of the University of Electronic Science and Technology of China, the expansion speed, working hours and service quality of the school canteen can't meet the needs of Guangsheng. Therefore, there will be great market potential to open a quality and distinctive fast food restaurant near the school. To this end, we conducted a market survey on the rationality of this ideal plan. The survey results show that it is completely reasonable to open such a fast food restaurant near the school. It is important to design the operation of the whole fast food restaurant according to the needs of students.

(2) Analysis of the advantages of restaurants

In the survey, we interviewed the students majoring in literature by questionnaire. From their earnest answers, we learned that the geographical location of fast food restaurants is particularly important. The school is divided into three accommodation places, of which the north gate has the largest number of people and the most popularity, and the market space is huge. At the same time, there are several fast food restaurants in the north gate, which have formed a certain scale and some fixed customer groups. Therefore, in order to stand out from many competitors, we must emphasize our own characteristics, whether from the quality of food, or the comfort of the environment, and the comfort of the environment must be carefully considered to meet the diverse needs of the majority of students from all directions and angles as much as possible.

(3) Analysis of the disadvantages of restaurants:

According to the survey results, more people choose to set up fast food restaurants at the school gate, which may be based on the convenience of eating. However, as far as the present situation is concerned, there are disadvantages in opening fast food restaurants at the school gate. First of all, many students are used to the queuing life in the university dining hall, and feel that it is a habit to go to the dining hall to have a crowded life. To some extent, it is also a habit. I am afraid that it is still difficult for ordinary fast food restaurants to change this habit. Secondly, there are many various fast food restaurants at the school gate, so there is a big market competition, and everyone has a preconceived idea, so the requirements for newly opened fast food restaurants are generally higher. It takes a process to get everyone's approval, and if it doesn't suit everyone's appetite, it is easy to be abandoned by everyone and finally close down. This situation has been common in the north gate of our school.

(6) Suggestions:

Service quality and price of the restaurant, in-store:

Choose to open a fast food restaurant at the school gate, because the consumer group is picky college students, so the service quality is very important, and the service attitude must be good, otherwise it will not be accepted by everyone; Serve food quickly, knowing that college students' time is precious, especially those who are addicted to playing games, and they can't wait for more than a moment. If you have to wait for a fast food for a long time, you might as well go to the dining hall.

The price is also very important. Generally, don't set it too high. Just try to set the price level of fast food on campus at 5-6 yuan. Of course, people prefer to eat. Some fast food they like to order can be set relatively high, but it should also be within the acceptable range.

In the store, I specifically depend on the level of the restaurant. If it's just an ordinary fast food restaurant, people won't spend too much time in the store, so there's no need to do too many tricks in the store. Just give everyone a clean and comfortable one, and don't give everyone a sense. It's best to have a spacious layout in the store.

the above is related to? Takeaway fast food restaurant? How to do market research? Related content is about how fast food can attract people.