China Doufang official website is a catering brand under Jiuyang Group, a listed company in China, with stores in Beijing/Hangzhou /Xi 'an/Guangxi/Kunming. So official website is a brand in China. Brand refers to consumers' cognition of a certain product and product series. The essence of brand is that the products, services or other advantages of brand owners over competitors can bring the same or higher value to the target audience.