Recently, I saw a good fruit wine copy, just listening to the wind. The name seems familiar. Yes, its name is the same as Haruki Murakami's novel. What kind of copy will there be for a brand name that is very fresh in Japan? Today, I will share with you some copies of it, the contents are as follows:

Regarding the introduction of brand names, the copy is written like this: Listen to the wind and stop drinking.

If you think that the most precious things in the world have no practical value. For example, watching the rain fall and listening to the wind sing, then you are one of us. Thank you for taking this bottle of wine called "Listening to the Wind". When you can hear your breath and feel your heartbeat, that's why we make this bottle of wine.

This copy created a rainy scene. After reading it, a scene of listening to the wind singing in the rain came to mind, saying thank you for taking this wine, which made you want to have a drink unconsciously.

Peach-flavored wine, the copy is written like this: the feeling of love is in it.

Peach girl/rose love breath, take a sip and it will last forever. Light and sweet, a little stimulation at the entrance will start a little heart. The bitter aftertaste of tannins is accompanied by the fragrance that fills the mouth. If you want to experience a light and familiar love, you might as well give it a try.

This copy uses non-emotional description techniques, such as "faint fragrance" touches your sense of smell, "slightly bitter" touches your taste, and you inadvertently want to have a drink after reading it.

Who made this bottle of wine? Here is the story of the founder.

Cai Yun, who came to Longyou Temple to drink wine, grew up drinking his own wine and hobbled beside the altar. Now she is a winemaker who listens to the wind. Her childhood taste memories can be found in this profession and put into wine to share with you.

Regarding packaging, its copy is written like this:

Wrap it up like a love letter and give it to the person who makes your heart beat faster. And the packaging is also like a love poem-like copy, such as "we don't care about you and me."

This copy compares the package to a love letter by metaphor, and unconsciously beats the memory of young people.

Ok, that's all for today. On the copy of fruit wine, we must first look at the personality of our own brand. For example, this kind of fruit wine listening to the wind, at first glance, is a small and fresh feeling, so the style of copywriting should also conform to the small and fresh temperament.

Ye Xiaoyu, author of New Media Copywriting and Communication, official account of WeChat: Ye Xiaoyu Run Run (talkto520).