As everyone who has opened a restaurant knows, catering location is a time-consuming and labor-intensive chore. A good store location is very important for restaurants, so how do you choose your favorite store? What tools can help us choose the site?

With the help of site selection applet analysis, it is easy to use and free of charge

Scan into the applet, fill in the relevant information: store location, store type and business circle range, and click to start site selection evaluation.

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1. Business circle analysis

Entering the business circle analysis, you can see a basic business environment around, and have a basic understanding of the surrounding infrastructure, crowd structure and business facilities.

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2. Analysis of people flow

Understand the consumption power and consumption purpose of people, whether they are just passing by here or planning to spend money, or for other reasons, such as people going to other parks for a walk here.

click on "passenger flow analysis" to see whether the commonly used passenger flow paths around the store address. The more ways, the more passengers there are. By the way, look at the type of customer source of passenger flow. Generally, schools, office buildings and scenic spots will be more suitable for milk tea site selection.

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click expand to see the complete picture

3. competitive product analysis

click "competitive product analysis" to see similar shops around, and pay attention to a certain distance in site selection to prevent excessive competition.

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make good use of software such as commenting on group purchase and take-out

not only look at the location, but also compare competitors and make a comprehensive analysis. Before determining an area, you can learn about the surrounding catering situation with the help of commonly used review websites and take-away apps.

1. Judging the popularity of the surrounding areas

Choose the shops with the same or similar categories around them, and comprehensively judge the overall operating conditions of nearby restaurants by commenting on the number of comments and sign-ins on the website, the number of group buyers in the storefront and the monthly sales volume on take-out.

2. Understand the per capita consumption in the surrounding areas

By understanding the group buying and selling prices of the surrounding shops and comparing the prices of the same type of shops in other places, we can basically make a pre-judgment on the local consumption level.

3. Understand the operating conditions of nearby restaurants

Look for the restaurants that are doing well around and analyze their operating conditions. Such as sales volume, customer evaluation, dining environment, taste, service and other dimensions, and analyze the operating conditions of competitors.

There are many ways and means of catering site selection, but at present, manual site selection and internet tools are commonly used. In addition, it is a good way to select the site by determining the reference standard, selecting the site through an intermediary or looking for a store company, and using other available resources.

Of course, now more catering enterprises are using big data to analyze the location, so as to determine the best business circle location and manpower. However, no matter how you choose the site, you must first have your own planning and positioning, so that you can have a clear goal.