Hello, 1. A complete collection of all kinds of copywriting

1. In one sentence, advertisements are deeply rooted in people's hearts

The most important thing in advertisements is not to take the bottom line as a feature: for example, many catering bosses cook clean and hygienic dishes and never use waste oil, so health comes first! On the other hand, you are a caterer. Isn't that the bottom line you should do?

There are also some similar things, such as business promotion activities, price jumping, loss-making sales, clearance in the last three days, and so on. Many people regard the bottom line as a feature and seem to have moved themselves to tears, but customers are indifferent and will not buy it at all!

The common mistake people make is always trying to tell others how good their products are and how good your service is!

a good advertisement is not a description of the product's function, but a wake-up call to customers' memories and make them associate!

so let's give you two chestnuts

melatonin: no gifts this year, only melatonin

Advantages: it doesn't mention the characteristics of the product itself, but solves your gift-giving troubles. It is not a health care product, but a gift.

jiaduobao: afraid of getting angry, drink jiaduobao

We all know that drinks are for drinking, and their function is to quench thirst. What should be emphasized is actually the taste. However, jiaduobao has never emphasized its taste, but it has emphasized getting angry. Everyone has had the experience of getting angry. Jiaduobao wakes up the painful memories when you get angry, so it is not a simple drink, but a preventive drink when you go out to get angry.

Chinese stand collar: I only wear Chinese stand collar at the critical moment

What is the critical moment? For example, an appointment, an important speech and an important client may be the most important moments in your life! Then how to dress up, will be very distressed thinking, then it will create a scene for you, wake up your memory of important moments, so it is not just clothes, but general supplies for important occasions.

summary: the good attributes of goods are not your selling point, but your bottom line. Awakening the memory in customers' minds and making them associate is the killer of advertising!

2. How to write an activity copy

Everyone can write, but writing is not the same as writing a copy. What many people know can only be called narration, not copywriting. Repeated defeats are narratives, and repeated defeats are copywriting. I want to sleep with you is a narrative. I want to get up with you is a copywriting. When I read a book, I sleep is a narrative. When I fall asleep, I still hold a book. Of course, these are just jokes.

But this era must be rational. If it is irrational, it must be emotional. If it is not emotional, it must be sexy. If you are neither rational, emotional nor sexy, you must learn to express. All expressions are not flattering, but use words to stimulate business and use copywriting to impress people.