Wen/Guangzhou Wilson Information Technology Co.

Since the epidemic began to spread at the end of January 2020, it has been rapidly spreading to other provinces and cities in China, with Hubei as the core. According to Wilson's research, as of February 14, 28% of the country's auto dealers are open for business so far, and auto manufacturers have been slow to fully resume production due to supply chain impacts. Will China's passenger car market, which has already experienced consecutive negative growth in 2018 and 2019, fall further into the abyss in 2020?

Wilson, by collecting a large amount of market information and combining Wilson's forecasting technology, has made the following three possible forecasts for passenger car sales in 2020 at this time:

Optimistic: the epidemic will be controlled in February, the market will fully recover in April, and the country will introduce effective stimulus policies;

Moderate: the epidemic will be controlled in April, the market will fully recover in May, and the country will introduce effective

Pessimistic: the epidemic control in June, the market fully recovered in July, the country to introduce effective economic stimulus policies.

During this period, Wilson has prepared seven special live sharing sessions and seven strategic analysis reports on the car market to cultivate the "internal secrets" of the war on the epidemic in terms of regional markets, market segments, response strategies, value-added finance, new energy, channels, and model configurations.

The following is the topic of the first "epidemic on the impact of the regional market research" highlights to share:

Report based on the performance of the country's major provinces and cities in terms of market share and growth rate, and quickly locate 18 provinces and municipalities as the key markets of concern, and combined with the epidemic and the economic structure of the provinces, the key provinces will be divided into the worst-hit areas and mildly-hit areas, from the point of view of the market segments and brands targeted pointed out that The crisis and opportunity points of each province are well-prepared for enterprises to target demand, develop customer sources, adjust sales and actively market.

Among the 18 key provinces, Hubei, Guangdong, Zhejiang, Henan, Hunan, Chongqing, Beijing, Shanghai, Tianjin and other 9 provinces and market areas are more seriously affected by the epidemic.

Epidemic of the car market "disaster areas":

Hubei, Hunan, Henan, Guangdong (excluding Guangzhou, Shenzhen), Chongqing, Zhejiang (excluding Hangzhou)

In the hardest-hit areas, the mainstream sedans and SUVs basically affected, of which Guangdong Province, the sedan market is more affected, Henan is the Low-level sedans and SUVs, as well as commercial vehicles, Zhejiang Province in the B-class or higher sedans and A \ B \ C-class SUVs were affected, and SUVs in other areas were affected.

From the brand's point of view, Japanese cars and luxury cars because of the core sales are generally concentrated in the "hardest hit", will be fully threatened. Independent brands, Geely, BYD, GAC Chuanqi affected, in addition to Hubei's two brands Dongfeng Fengshen and Dongfeng Xiaokang will also be seriously affected.

Epidemic of the car market "light disaster areas":

Shandong, Jiangsu, Fujian, Shaanxi, Sichuan, Guangxi, Yunnan, Tibet, Xinjiang

In the light disaster areas, mini-cars and A MPVs need to be focused on, Volkswagen, General Motors is stronger, the independent brands are evenly matched, and the luxury brands are weaker overall.

Shandong Province? -? Opportunity market: Jinan, Qingdao and Yantai with high sales and growth rates are the most noteworthy cities; Weihai and Zibo market is not large, but has the potential for growth; Linyi city should also be appropriate attention due to large sales. Shandong Province is a flat terrain, sedans are more suitable for local demand; in addition, due to the business needs of small business owners, MPVs have a better market in Shandong.

Shandong province? -? Advantageous brands: Among the joint venture brands, the strongest rivals are Volkswagen and General Motors, and Beijing Hyundai also needs attention. Independent brands, Wuling and Great Wall strength can not be ignored, JAC and FAW Pentium in Shandong is also active. Luxury brands, the "old" Audi is the most popular, in addition, Shandong on the second-line luxury brand favor is not reduced.

Jiangsu Province?

Jiangsu Province Opportunity markets: Focus on Suzhou, Wuxi, Nantong, Xuzhou, Changzhou and other fast-growing markets; Nanjing, with its high sales volume, also needs attention; Yangzhou and Taizhou are relatively stable markets. Jiangsu has a flat terrain and rapid economic development in recent years, with a high demand for A-D class sedans and a commercial preference for high-end MPVs.

Jiangsu Province? -? Advantageous brands: Among the joint-venture brands, Volkswagen and General Motors are very strong in Jiangsu, and Beijing Hyundai is also relatively concerned about Jiangsu. Among the independent brands, except for Shanghai Automotive and Dongfeng Fengxing, most independent brands are not prominent in Jiangsu. Luxury brands, the luxury brands in Jiangsu performance are stronger, more investment.

Sichuan Province? -? Opportunity market: Chengdu, the capital of the province, has a high percentage of sales and must be a market of concern; in addition, Panzhihua, Ziyang and Liangshan have strong growth and are also a focus of attention.? Sichuan Province is a more consumer-oriented areas, good food and cars, there is a very high preference for SUVs, upscale SUVs are not lack of market.

Sichuan Province? Advantageous brands: joint venture brands, Volkswagen and General Motors are very strong in Jiangsu, Beijing Hyundai is relatively more concerned about Jiangsu. Independent brands, in addition to Shanghai Automotive and Dongfeng Fengxing, most of the independent brands in Jiangsu is not prominent. Luxury brands, the luxury brands in Jiangsu performance are stronger, more investment.

(Note: This article is Guangzhou Wilson Information Technology Co., Ltd. original, if you need to quote please specify the source; for further in-depth interviews, to learn more about the regional detailed epidemic analysis, welcome to contact us, thank you)

This article comes from the authors of the automotive home car family, not on behalf of the automotive home point of view position.