1998 McDonald's specially introduced a customized Sichuan Chili sauce to match the release of the film Mulan. With the end of the film, this Chili sauce is no longer sold.
After 19 years, it was in April this year that the American animation "Rick and Morty" was broadcast. The hero in the play growled that even if he waited for the ninth season, he would find McDonald's Sichuan Chili sauce. As a result, fans have called on McDonald's to re-launch this hot sauce and miss the feeling at that time. ?
1, Sichuan Chili sauce is heating up in the United States, which is people's nostalgia for the taste and memory of the past. As we all know, Americans like hamburgers, and the classic match with hamburgers is all kinds of sauces. Sichuan Chili sauce, as the same cultural origin as the China film Mulan, makes Americans who like this drama fall in love with Sichuan Chili sauce.
19 years later, if you taste it again, you can recall how you felt when you saw this movie 19 years ago, and you can recall what you looked like 19 years ago. Nostalgia is the fundamental reason why Sichuan Chili sauce is hot.
2. Hot hot sauce lies in scarcity. Human nature has a weakness and often cares more about rarity. The limited supply of "hunger marketing" means gives people a sense of oppression and urgency.
In order not to miss what they like, people often flock to buy Sichuan Chili sauce, which leads to the shortage of Chili sauce in the market, thus raising the price of Sichuan Chili sauce.
People are sentimental animals and like to miss the past. Sichuan Chili sauce became the sustenance of that generation of Americans. The pursuit of hot sauce is actually to relive the past, but also because of the satisfaction of having rare products today.