This research aims to understand the overall situation of the tea space industry in Xinyang City, including the number of tea spaces, location, scale, characteristics, and operation, etc., to further understand the current situation of the development of tea culture in Xinyang City.
This research mainly focuses on the tea space in Xinyang City, covering the urban area of Xinyang City as well as the surrounding counties and cities.
Second, the research method
The research adopts a combination of questionnaire survey and field visits, through the questionnaire survey to understand the consumer's perception of the tea space, demand and evaluation, through the field visits to understand the scale of the tea space, the quality of service and operation.
Three, the results of the research
1, the number and distribution of tea space
After the field visits and network search, we learned that the number of tea space in Xinyang City is relatively small, mainly distributed in the city and suburbs. Downtown tea space is mainly concentrated in pedestrian streets, shopping malls, parks and other busy areas, while suburban tea space is mostly distributed in tourist attractions and along the railroad.
2, tea space scale and characteristics
Xinyang tea space is small, there are few large teahouse or cafeteria. Tea space is dominated by small tea rooms, illustration-themed teahouses, bookstore coffee teahouses and other types. Among them, illustration-themed teahouses have become a popular feature of the current tea space, attracting the attention of a large number of young people.
3, tea space service quality and operation
Tea space services are based on providing high-quality specialty teas and light snacks, and the quality of service varies. A good tea space will focus on meeting customers' personalized needs and providing a good service experience, while some smaller tea rooms will have problems of inconsiderate service and poor communication. For the tea space business model, most tea spaces use a combination of offline physical stores and online e-commerce platforms to actively expand business channels.
Four, the conclusion of the research
From the results of this research, the development of tea space in Xinyang City has great potential. Because of the long history and deep heritage of tea culture, the development of tea space is also inseparable from it. We also found that the tea space in the quality of service and business model there are still deficiencies, the need to further strengthen the management and improvement. It is recommended to further strengthen the cooperation between teaspace and catering industry, and to broaden the business channels, improve the quality of products, provide more novel experience value, and develop a teaspace brand with more local characteristics.