Employment is the foundation of people's livelihood. The communiqué of the Fifth Plenary Session of the 18th CPC Central Committee and the 20 16 government work report put forward the concept of "increasing support for flexible employment and new forms of employment" for the first time. With the vigorous development of digital economy, digital platform has become an important carrier of new employment in China. The new format on Alibaba platform has spawned a large number of new occupations and jobs. According to the latest data, in 20 19, more than 100 new jobs were born in Alibaba economy, covering eight major fields, including new consumption, digital infrastructure, real economy, globalization and female employment. This year, affected by the epidemic situation in COVID-19, the "six guarantees" work and the "six guarantees" task were put in the first place, which became the biggest livelihood issue. In May, 2020, Ministry of Human Resources and Social Security, together with the State Administration of Market Supervision and the National Bureau of Statistics, released nine new occupations to the society, including "network marketing personnel", which is the third batch of new occupations released since the promulgation of "China People's Occupational Classification Ceremony (20 15 Edition)". Digital economy promotes China to become a pathfinder of "new employment form". The "New Employment" column of Ali Research Institute explains the new employment in the digital new economy. First, Taobao live broadcast drives new employment opportunities. According to Zhaopin's recruitment data, due to the epidemic, the overall number of positions and the number of recruits decreased by 3 1.43% and 28. 12% respectively within one month after the resumption of work in the Spring Festival of 2020 (February 3-March 3, 2020). In this context, the demand for talents in the live broadcast industry has soared against the trend. Live broadcast of related positions, the number of positions recruited in one month increased by 83.95% year-on-year, and the number of recruits increased as high as 132.55%. In addition to full-time jobs, the number of part-time jobs related to live broadcast increased by 166.09% year-on-year, which was more than twice the growth rate of full-time jobs. Affected by the epidemic, economic development and employment growth are facing great challenges. However, the new economic format represented by Taobao live broadcast not only shows a strong development momentum, but also its role of "steady growth" in employment has gradually begun to appear, becoming a new breakthrough in employment growth. Second, Taobao live broadcast gave birth to a new form of employment: 1, anchor broker, anchor broker. Such employees need to dig anchors online (major live broadcast platforms, Weibo, recruitment platforms, etc.). ) and offline (music training institutions, media companies, bar singers, etc. ) channel, introduce anchor resources for the live broadcast platform, and at the same time assist the anchor operation of the live broadcast platform to ensure the broadcast time and content of the live broadcast. 2, anchor assistant anchor assistant, mainly responsible for the background link and activity push of Taobao live broadcast process, responsible for assisting the anchor live broadcast and adjusting the live broadcast atmosphere. High-quality live broadcast assistants need to have multiple abilities: first, brokerage ability, good communication with the anchor, ready to solve the crisis at any time; The second is to understand the goods, which is the core of e-commerce. The assistant should understand the basic knowledge of vertical industry and the product information involved in each live broadcast; Finally, the ability to obtain traffic from the platform, that is, the anchor assistant needs to study how to improve the weight of the live broadcast room to obtain natural traffic. 3. The so-called mobile live broadcast is also a new form of employment developed by Taobao live broadcast, which usually means that Taobao live broadcast goes to the offline market, and the anchor "sells while shopping" and interacts with fans in time. This form of employment is common in specific brand points, large wholesale markets and even orchards or farms. Compared with the relatively fixed decoration style of the live broadcast room, the background form of the broadcast is more diversified. Therefore, the mobile playback mode has two characteristics, one is to bring visual stimulation to fans, and the other is to create a direct shopping experience for fans. 4. Village broadcasting, as its name implies, is a form of direct broadcasting related to rural areas, especially to promote the sales of agricultural products by direct broadcasting of regional origin economy. By the end of March 2020, more than 60,000 farmers had settled in Taobao and become rural anchors. Since Taobao's "Village Broadcasting" program was officially launched at the end of March 20 19, the number of "Village Broadcasting" from Hubei, Jiangsu and Henan ranks among the top three in China. The live broadcast of agricultural products on Taobao live broadcast platform has reached 654.38+0.4 million, covering more than 2,000 counties (districts) in 365.438+0 provinces (cities, autonomous regions) nationwide. Fields, greenhouses, warehouses and fishing boats have all become the live broadcast rooms of rural anchors. Compared with other new forms of employment, rural broadcasting has its limitations. 70% of the goods in the village broadcast room must be agricultural products, such as bacon and fruit; The live broadcast scene of the village broadcast should be the scene where the producing area, factory and farm are close to the village broadcast; The characters in the live broadcast room must be farmers, villagers and village officials. However, in order to solve the problem of unsalable agricultural products, some village broadcasters adopt live broadcast modes such as "network celebrities+villagers" and "KOL+ village officials". 5. Other new forms of employment Other new forms of employment include the staff of broadcasting organizations, including broadcasting assistance, product selection, script planning, operation, live broadcast field control, live broadcast lighting engineers and so on. In the context of the global COVID-19 epidemic, the transaction volume of Taobao live broadcast has risen instead of falling, realizing the universal benefits of the new economy and becoming the fastest-growing new economic format. Many entities regard Taobao live broadcast as the first choice for "returning to work on the cloud". For example, Yintai has developed thousands of shopping guides into "cloud cabinet sisters" and brought goods live at home. Looking forward to the future, "everything can be broadcast live, and everyone can bring goods." New phenomena and formats such as cloud conference, cloud selling houses, cloud selling cars and cloud cabinet sisters are emerging one after another, and Taobao live broadcast will also give birth to more new occupations and jobs.