I'm a physical Internet marketing operator, and I just opened the headline.

Let me briefly talk about my experience and views: catering businesses can be roughly divided into two categories:

1. Party catering. 2. Fast food.

The applet has two major functions for catering businesses temporarily:

1. Improve the efficiency of ordering food and improve the conversion rate.

2. Share the preferential activities in the applet in the WeChat group, and convert the online target users into offline consumption. The first point has nothing to do with marketing. Let's focus on the second point: applets can only be seen by WeChat friends, WeChat group sharing and users within a few kilometers nearby.

judging from the current efforts to open small programs, the most practical thing is to do marketing transformation and fission through WeChat friends and WeChat groups. Of course, if the store doesn't do online drainage, the number of WeChat friends is still very limited, and a set of relatively complete and in line with our planning scheme is needed under the offline drainage line.

you can pay attention to it, and you can consult or discuss with each other about the operation of the entity.