with the popularity of new consumption environments such as stimulating consumption and live broadcasting, many time-honored brands have taken the opportunity to embark on the road of transformation, and their influence has also expanded from the region to the whole country, and the consumer groups have also become younger.

A staff member in charge of time-honored brand business in the commercial department admitted frankly that some time-honored enterprises in traditional industries with low added value are facing the dilemma of withdrawing from the market. In the fierce market competition, some time-honored products have been confined to the local market for many years, and even local consumers are becoming less and less. Why are you in such a dilemma? We find that there are multiple factors.

first, the "burden" of innovation is too heavy. Time-honored enterprises generally have their own flagship products, and the products and brands are deeply tied and achieve each other. However, how to adapt the products born in the era of agricultural handicrafts and material shortage to the new consumption environment is a necessary question for time-honored enterprises. Take the time-honored food products as an example, the classic products are often high in oil and sugar, and it is increasingly difficult to adapt to the tastes of young people. When developing new products, we are faced with the ideological burden of "being true and not authentic", and we are worried that we will lose our old customers, and we will not win young people.

second, there is no ambition in market development. The reporter found that some time-honored enterprises are accustomed to "coming here", but they don't pay attention to "opening branches and spreading leaves". An old brand interviewed by the reporter is famous at home and abroad, and European and American politicians are full of praise when they come to the store to taste it. In the store, there are photos of celebrities from all over the world. Some overseas Chinese will place orders from overseas on traditional festivals such as the Spring Festival. However, over the years, enterprises rarely take the initiative to go out and explore overseas markets.

thirdly, the operating mechanism is "inflexible". The reporter visited and found that time-honored enterprises are generally divided into listed enterprises, state-owned enterprises and private enterprises. A number of time-honored brand leaders bluntly said that some state-owned enterprises are conservative in pioneering and innovating, while private enterprises face some practical difficulties in their operation, which also makes it difficult for time-honored brands to forge ahead.