It's true. In the live broadcast of Tik Tok digital people's local life, the virtual anchor will enter the shops or streets of physical businesses to broadcast live, and attract users' attention through interaction with the audience. This live broadcast mode can not only enhance users' sense of participation, but also help businesses promote products and services. Tik Tok digital human is a virtual image based on artificial intelligence technology, which can simulate human expression, language and action, and can continuously optimize its own performance through machine learning.