how to evaluate a poster from the perspective of color? I think this is the same as the selection of art works. Posters are practical commercial art works. First, the main contents of publicity should be clearly introduced, such as the image of actors in movie posters. Second, the artistic spirit or product characteristics should be highlighted, and the publicity content should be concentrated and obvious, bright, colorful or gloomy, expressing emotions. Even the plot. Third, it should reflect the correct values. Fourth, it should have the national characteristics and regional characteristics in the rainy times, which can infect the audience and convey meaningful information. Fifth, it should have a certain knowledge-based economic connotation. The answer can be supplemented by your feelings about the two paintings. Which works in Zhang Cai can touch people's hearts should be good? What is the appreciation and analysis of excellent poster works?

Appreciation and analysis of excellent poster works are as follows:

1. Cartoon style promotional posters for catering business opening, which are embodied in the form of comic style and palace style, not only have attractive food pictures, but also have corresponding opening activities information content.

2. In the second half of July, at the beginning of the month, mobile phone posters with green plants in summer will soon pass, and we will usher in a brand-new second half. This excellent poster design works with fresh green leaves as the background, plus "Hello in the second half of the year, may the world be beautiful with you".

3. Campus classroom youth illustration mobile phone poster in graduation season. Graduation season is coming. Are you ready? This excellent poster design uses hand-painted illustration style, plus desks and chairs, book elements, and basketball court elements outside the window.

4. The 21th pawn exhibition of Nagoya Shaping University has a prominent theme, which is easy to catch people's attention. The word pawn exhibition is in the form of a grid similar to a tablecloth, which has a sense of design and beautiful color matching. The word "pawn" is rose red with blue (classic red and blue matching); The word "Zhan" is green, blue, dark blue and purple (with a gradient color).

A lot of white space is reserved, and the upper part of the picture is in sharp contrast with the lower part, which can make readers focus on the text and make the information easier to read. How to write poster analysis embellishment? In fact, embellishment is to make it more perfect on the basis of the original. A good poster design should guide users to see and think about one thing. Whether it's an event, a band, a product or a movie preview, a poster should contain something for users to see and think about. Don't try to merge too many elements or mix messages. Think of each poster design as the road to the activity (even though it may not be prepared for the activity itself). One of the most exciting things about poster design is that you can use technologies that may not be suitable for other media. Try the excessive and insufficient elements together to create an influential poster design. A large image paired with a small object may be an interesting combination. The goal should be to attract attention and encourage people to get closer to poster design to explore more. Poster is an important means to show corporate image. It is organically combined with corporate culture and ideas, which can not only publicize corporate image and corporate culture, but also enable consumers to enhance their consumption confidence while understanding corporate culture. Posters are enterprise information propaganda materials and an important carrier for enterprises to carry out propaganda, promotion and marketing activities. We all know that corporate posters can improve the corporate image "six in one". Therefore, a good poster can help enterprises to enhance their image, better carry out marketing activities, expand their influence, enhance their culture and expand their profits. Poster creation should not only be "refined" and "wonderful" used in the creation of corporate publicity materials. It is clearly required that no matter what we do, we should understand one thing before we start work, and that is what to do. What's the purpose? When we do things, as long as we understand these two points, we will generally not deviate from the theme when we do things in this direction, and we will not revise the manuscript again and again. For example, if Party A asks you to design a poster, the poster is aimed at the new product water cup promotion activities, and you can enjoy the discount for a certain period of time, we must understand what the poster is for. First, we must understand that it is a new product, and we must promote the new product. Second, we must know that there are discounts. 2, clear theme style Here we know what to do and the purpose, and then we must clear the direction of the theme style of the design. Since we want to promote new products and achieve the effect of preferential activities, then we can't usurp the host's role, and we can't just value the one hand. The characteristics of new products should be enlarged, and preferential activities can't be weakened. Looking for materials, we need to find suitable materials after the design is clear. We can't randomly find a product picture to deal with it. The product picture must show the characteristics of the new product, at least it can't be blurred, so the selection of materials is also very particular. After the material is determined, we will start to design and make posters, which is nothing more than typesetting, how to look good and how to arrange, but we must also pay attention to the clear theme, strong breathing and distinct layers.

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