You can refer to this case:

Charming Chef Catering Company Limited (referred to as Charming Chef Restaurant), the founder of Wang Lijun is a "living" people, he is a chef, but the idea of special, can "toss" things. Recently, he fulfilled his dream of opening his own store in Beijing Tiantongyuan district opened a "charming cook", opened in early September, business is booming, the average daily turnover is more than three times.

The restaurant in the district to do fire, Wang Lijun has three strokes to win: the district's elderly groups as a breakthrough point, to "filial piety culture" to do the theme to impress them; with the "Thousand Island Lake Stew" to do the open file, both playing the characteristics of the Jiangnan cuisine, but also improve the speed of food; let the upscale kitchen to the "Charming Chef". Dishes speed; let the high-grade hotel dishes successfully parachuted into residential neighborhoods, and sales are booming.

Restaurant opening marketing plan: playing "filial piety" card

Wang Lijun said, opening a store must have a theme, whether it is a large store small store. The theme of the restaurant will be identified as "filial piety culture", is determined by the site selection. As the store site selected in the residential district, the district's "left-behind elderly" has become a breakthrough, this group is a fast communication channels and effective communication object. First of all, young people work during the day, usually can not meet a piece, while the elderly will often meet to talk about family life, through their word of mouth, can make the restaurant's name the fastest way to let more people know. Secondly, large neighborhood dining is mostly by the children of the elderly to treat the whole family, as to where to eat, the elderly word of mouth and opinion is the first choice of the family will be dining.

Theme identified, after the opening of several marketing measures closely follow this theme.

Planning 1 As long as the elderly come to have a prize

Just this past Mid-Autumn Festival, the charm of the cook restaurant launched a raffle offer for the elderly. Activity time for September 30 - October 26 (Chung Yeung Festival) at 8:00 pm sharp, where in the activity period to bring 60 years of age or older to the charm of the cooks restaurant dining, each table full of 199 yuan to draw a raffle ticket, full of 398 yuan to draw two raffle tickets, and so on. Raffle tickets are divided into two parts, the main ticket is retained by the customer, and the secondary ticket is printed with the customer's address, phone number, ID number, etc., which is put into the draw box in the front lobby after the customer writes it down clearly. 8:19 p.m. on October 26th, the lucky old man lottery ceremony will be held at 8:19 p.m., and the lucky old men will be drawn out by the six old men who dine at the scene that evening. "10," the "Longevity Award" 20, *** counting 30 lucky elderly (this time to participate in the drawing of the prize number of the six elderly will get a beautiful gift). Participate in this lottery 100% of the elderly have prizes, where there is no draw "Fu Ru Dong Hai", "Longevity South Mountain" awards for the elderly, will get the charm of the cooks restaurant to send the "Health and Happiness "Prize (restaurant specialties "Hangzhou sauce plate duck" a).

Planning for the second nine days on the 9th day of the 9th anniversary of the opening of a banquet for the elderly

October 17th - October 26th (Chongyang Festival), the ten days, every day, six tables of elderly people over the age of 60 years old to the store for free meals. The hotel in advance with the neighborhood committee to contact, by the neighborhood committee will be over 60 years of age to notify the elderly to and in order, six tables a day, ten days is 60 tables, **** 600 old people, so that, inevitably, in the neighborhood of the elderly group caused a sensation. The cost of each table is about 200-300 yuan between, but must be refined into a standard of 800 yuan a table, the cooking process is more attentive than usual, in the dishes with the focus on health, suitable for the elderly to eat.

Planning 3 old people to dine on food money 10% off

Charming cooks restaurant declared "no discount store", all dishes are not discounted, but the exception for the elderly over 60 years old, a table of 10 people in an old man over 60 years old, the whole table food can enjoy a discount of 10%; in order to make the action inconvenient for the elderly can also enjoy the hotel's delicious In order to make the mobility of the elderly can also enjoy the hotel's delicious, charming cooks restaurant takeaway without packing box, the output is exactly the same as the hotel, directly to the guest's home. At present, the free delivery activities can only be enjoyed by elderly people over 60 years old.

Two strokes to improve the speed of food

With the launch of these activities, the restaurant in the "old people left behind" to make a reputation, and now every day there are people queuing up for a seat, which requires the restaurant to fast food, more turnover, in order to solve this contradiction, Wang Lijun thought of two ways: one is the introduction of the Thousand Islands Lake Stew, and the second is the development of the

To solve this contradiction, Wang Lijun has come up with two solutions: one is to introduce the Qiandao Lake stew, and the other is to develop a standard for the speed of food.

The stew will be made into a feature

Charming cooks in the hall specifically set aside an open file to make Qiandao Lake stew, both to save time, but also become a major theme of the restaurant features. The dishes are stewed in advance and served in stainless steel pots, placed on the induction cooker to keep warm, ordering a serving, and can be served on the table when warmed up. Because of the more conspicuous file, basically every table to order one or two, a few minutes to the table, so here to eat rarely appear guests empty table waiting for food. "Thousand Island Lake stew" can also highlight the characteristics of Jiangnan, such as meat roasted bamboo shoots, dried beans stewed large intestine, radish stewed lamb, pickled fresh, etc., although all stew, but with the northern guests are accustomed to see the Northeast stew is very different, refreshingly tasty, with rare ingredients. Ming file of these dishes are not on the menu, because the dishes are updated quickly, so that guests often eat new. For example, this "Thousand Island Lake pot of fresh", is with the lake crab market launch of a new mixed stew, very popular.