80% of people want to own a small store, their own boss, hard work to get rich and realize the freedom of wealth!
Unfortunately, I do not know when, dazzling brand franchise industry is not so clean, everywhere is a scam, everywhere is a set, everywhere is the pit, so that the distance between the rich and the bankruptcy, from the moment of signing a franchise contract!
1, let's start with two entrepreneurial stories that happened in the new retail industry.
One story is the freshness legend. in January 2017, the freshness legend opened 14 stores to achieve break-even. in November 2017, it received 200 million yuan of investment, valued at 1 billion yuan. Subsequently, people continue to visit the door to provide capital for the expansion of the fresh saga.
In May 2018, Fresh Legend opened 58 stores in Hefei, with another 20 stores under renovation, and by the end of 2018, Fresh Legend had 120 stores in Hefei. Fresh Legend projected that Hefei can accommodate 1,000 stores with annual sales of tens of billions of yuan.
This is a successful new retail startup story. But Wang Wei, the head of the company, said: "Entrepreneurs die nine deaths, not so much in business, but in people.
Wang Wei did not lie, fresh saga had a daily loss of hundreds of thousands of dollars, burning money when the money is not worth money! Until after getting 200 million investment, and then successively get a lot of investment, only to open the fresh saga of burning money to expand the road. In this regard, Wang Wei grateful: "We are like God's spoiled child, God sent people to save me every day.
Brand franchising, like entrepreneurship, is a life of death. Brand to join the capital-intensive industry, a large pre-investment, expansion by burning money, a little careless, hundreds of thousands or even millions of small capital, can only instantly ashes.
Another story is the collapse of the soon to be fresh friends. Fresh life friends please is a fresh food brand in Hangzhou, from 280,000 yuan to start, less than a year 30 stores, valued at 1.5 billion yuan. At this point, the actual controller of the brand, Zhang Zhihao, completely inflated, because he knew that the 30 stores normal operation of profit, how long it will take to earn 1.5 billion yuan?
Since then, Zhang Zhihao embarked on the road of burning money to expand, burning money to advertise, subsidize the operation to attract consumers, create false prosperity to deceive the franchisee, relying on the retailer's funds to expand in an uncontrolled manner, with the franchisee to make up for the operating deficits, ignoring the management, and is bent on making the brand bigger and stronger, and then out of the brand to be sold.
However, the capital market is not so good to fool, can be Zhang Zhihao fooled only those ignorant franchisees. In the end, seeking capital to take over the fruitless, can only sadly clear the scene, Zhang Zhihao himself to illegal absorption of public deposits charges behind bars.
Zhang Zhihao originally did not intend to run a good business, his heart is all in the franchise on the money, the most crazy, the launch of the brand can join up to a dozen. When operating poorly, should be open source and cut costs, Zhang Zhihao the opposite, throwing capital to advertise, on Hangzhou East Station advertising once 8.6 million, we deplore, he was not impressed. His theory is: "Ten years ago who has heard of Platinum Brain, ten years later, fools will memorize the ad words, not every day advertising.
In order to create a false prosperity of the business phenomenon, Zhang Zhihao subsidized the operation to attract consumers, recharge 300 to send 100, recharge 3,000 to send 1,500, and even recharge 10,000 to send 3,000. recharge consumption is definitely a pit, only to chain pit of joining the investment to pave the way.
In addition, Zhang Zhihao painting big cake shouting slogan: 2018 to complete 200 million yuan investment, 2019 to complete 2 billion yuan investment, the future to build a global supply chain, today signed a contract to join, tomorrow accounting and money.
"Join the investment meeting from morning to black, investors, suppliers, old men and women, was brainwashed for a day, with the madness of the card investment, with the pyramid scheme. Participants recall.
The informant said: "500 people attended the meeting, only 50 investors, 450 people are TO, 1 million, just TO shouting single. Zhang Zhihao intention is not correct, everything is a scam, for the fresh life friends please later crash buried the ambush.
2, back to the fresh saga of the beginning of the venture, there is capital investment, Wang Wei said: "The project is still losing money, investment is meaningless. However, Wang Wei promised: "If you open to 20 stores, to achieve break-even, you then invest, but I want a valuation of 1 billion yuan.
Wang Wei with a positive heart, although the experience of nine deaths, fresh legendary entrepreneurship is ultimately "born. Fresh raw friends please 30 stores, can be normal profit, valuation of 1.5 billion yuan, at this time, Zhang Zhihao think crooked. As he thought: 30 stores normal profit, when can earn 1.5 billion yuan?
Zhang Zhihao heart of the wishful thinking, not for a long time in business, but the brand stronger and bigger, bigger valuation, and then sold. Unfortunately, the cheat a bunch of franchisees and scattered investors, can not cheat the professional investment institutions, resulting in a mess no one to take over, and ultimately can only clear the scene.
Yeah, it's easy to make money normally. The starting idea is not the same, the results have a deviation, first success after failure, the harm suffered many franchisees and investors. In retrospect, fresh life friends please with the most normal set in the franchise:
First, spread money to advertise.
Second, the project is packaged particularly well.
Third, the painting of the cake, the prospect of wealth is very attractive.
Fourth, investment by brainwashing and group trust shouting single.
Fifth, to create the illusion of busy business.
Sixth, the creation of a dozen brands to join.
Seventh, shouting slogans, signing a contract to join today, and tomorrow count the money.
Behind all this set, are luring you to join, in order to your joining fee. Perhaps your joining fee, Zhang Zhihao did not see, so he also designed a chain of sets, the franchisee is just a pawn in the chain of sets.
What he wants is to use your franchise fee for crazy store expansion, make a big brand, make a big valuation, and then look for the receiver, do a dump, and by the way, make money, make money or big money.
Haha, normal operation to earn some money how difficult ah, circle money is different, create dozens of franchise brands, a year circle a few hundred million, very simple.
4, due to the existence of these pits to join the scam, now join the scam have appeared "zero joining fee and" join the variation of money back. If you understand the above join scam pit, you will certainly "zero franchise fee and" join back to money far away.
Some people have calculated an account of the money pit by the brand franchisee, can open several chain stores. Is it worth it? Miserable?
Why join the scam again and again people hit? In the end, human greed, they all hope to take shortcuts, hope to get rich overnight, hope to lie earn a steady win. Under the sky, there is no easy money to earn, if there is, it must be a liar said!
Join the scam is to play the "sunk cost game, from the moment you sign to join, in the eyes of the brand franchisee, you are a lamb, a knife and a knife slowly cut meat from your body, until you lose all your money, blood money.
You may have a terrier in your heart: why doesn't the state care? Join the scam is different from other scams, this is the cheater reasonable use of regulatory loopholes and legal loopholes, it is really not good to manage, this is to join the scam of the bloody place: eat human buns, do not see the blood.
I just hope that we can keep our eyes open. As I said, money is for professionals to earn, if you only rely on courage and luck, it is tantamount to giving money to the crooks.
That's why Fresh Life Friends please brand joining pit a lot of franchisees, but can't pit the capital market! Not that all the brand to join is a scam, the capital market due diligence is too far away from you, you are not so professional, so my advice is:
If you really want to join a brand, then you'd better go to this brand to work for two months, rather than listen to a promotion, field trip for a day, pat on the head to decide to sign a franchise contract. Otherwise when the leek, you must regret!