2. Chain stores refer to many small-scale and scattered retail stores that operate similar goods and services under the same brand. Under the organization and leadership of the headquarters, they adopted the same management policies and consistent marketing actions, implemented the organic combination of centralized procurement and decentralized sales, and passed the standardization.
3. Realize the combination of economies of scale. Chain operation can be divided into direct chain (directly invested and managed by the company headquarters) and franchise chain (chain system composed of franchise mode). The latter is an advanced form of chain operation. The forms of chain stores can include wholesale, retail and other industries, and even catering and service industries can be operated by chain stores.
1, standard chain mode: the standard chain mode has the characteristics of unified assets, that is, the ownership of each chain store belongs to the same subject, a company and a joint organization. Standard chain stores are uniformly accounted for by the head office. Each chain store is only an independent sales organization, and all sales profits are controlled by the head office. The name and appearance of each chain store are completely unified, and the decision-making power of management is highly concentrated in the company headquarters, providing all-round services for each chain store and ensuring the overall advantages of the company.
2. The operating characteristics of this model are: complete varieties: customers can buy almost all the goods they need as long as they go to any chain store. Cheap price: provide as many goods as possible and sell them at the lowest possible price. Quality assurance: customers who want to return or exchange goods can buy them at any chain store at any time.
3. Voluntary chain mode: Voluntary chain is spontaneous chain or arbitrary chain, so it can also be called "free chain" and "Zhitong chain". The voluntary chain is actually a horizontal contracting system.
4. Voluntary contact generally has three characteristics: the ownership, management and financial accounting of member stores are independent, and they can use their own store names and trademarks. There is no business relationship between the head office or leading enterprises and member stores. They mainly rely on contracts and business reputation to establish mutually beneficial relations and achieve the purpose of scale operation. The relationship between headquarters and member stores is negotiation and service.
5. Franchise chain mode Franchise chain is also called contract chain and franchise chain. Franchising refers to the use of products, services and management systems (including trademarks, trade names, corporate logos, management technologies, business occasions or fields, etc.) granted by leading enterprises. ).) Supply to franchisees in designated areas in the form of operating contracts. Franchisees pay a certain fee for the use of management rights and undertake the prescribed obligations.
6. Franchising has the following characteristics: Franchise chain implements independent accounting. Franchise chain has the characteristics of asset independence. There is an equal and mutually beneficial cooperative relationship between franchise chain companies and their authorized franchise stores. Franchise chain operation has obvious advantages for head office, franchise stores and society. For the head office, it has the function of rapid financing; For those franchisees who don't have much economic strength, this is a profitable business model with small business risks and stable profits.