Fengqiu Xintiandi is a commercial complex, including shopping centers, restaurants, entertainment and other services. Fengqiu Xintiandi is a commercial complex located in fengqiu county, Xinxiang City, Henan Province. The location of shopping malls is to meet the needs of local residents and tourists and provide shopping, entertainment, catering and other services. Investment promotion, property management and large-scale event planning of shopping malls are all controlled by Ruian Group. At the same time, shopping malls are very strict in the selection of imported projects and settled units to ensure a good overall atmosphere and clear positioning of shopping malls, which is more conducive to long-term development. Service is to work for collective interests or a cause. Some scholars added that service is the action, process and result of meeting the expectations and needs of others. Service refers to paid or unpaid activities that work for others and benefit them.