Current location - Recipe Complete Network - Catering training - College students business plan template (four)
College students business plan template (four)
Student business plan template 1

A summary

A gift development and planning agency has specialized in the gift market for thousands of people have done a survey, a person a year the number of gifts reached 267 times, the least two times, an average of 3.9 times. In the amount of gifts, the most expensive up to 1288 yuan, 11 yuan, an average of 35.6 yuan. According to the above data, the projected gift market: the national population of 1.3 billion × 3.9 times a year the number of gift-giving times × 35.6 yuan per person in the amount of gift-giving = market capacity of 180.5 billion yuan. Emotion is a concept of universal significance, which contains affection, friendship and love. Emotions are everywhere, cohesion in classmates, colleagues, comrades in arms, teachers and students, up and down, parents, brothers, sisters, elders, juniors, confidantes, couples, lovers ...... and other relationships, people express their feelings in the way, the simplest, most direct and most effective way is to give gifts, emotional gifts industry is a seductive emerging industry, the As a new point of economic growth, developed countries have gradually matured, a variety of grades of stores, sales points scattered, a variety of levels, a variety of styles of products to fully meet the growing market demand. In China, this industry is still in the early stages of development. Its market potential is huge.

Second, the company description

1. Company name: ____ Trade Co., Ltd --_98 craft gifts professional chain stores

2. Company purpose: to let the happy together with each other, will be the end of the affordable

3. Company services: a gift, a heart, a blessing, a happy

4.

5. The company's mode of operation: independent chain

Third, the company's business strategy

1, the current state of the industry

On the one hand, it is specifically around the birthday theme of the opening of the birthday gift stores and fashion jewelry chain stores. Currently in Xi'an, there are mainly "Guangzhou Colorful", "Love Oxygen Bar", "Happy 365", "Fancy Year", "5", "5", "5", "5", "5", "5", "5", "5", "5", "5" and "5". ", "5151", "Colorful", "AYYAYA", "Fashionable Youth" and so on. "and so on. The mode of operation in the form of franchising, its higher prices, the average profit margin of at least 50% or more, some as high as 100% or even 200% or more. Management system is also not perfect, the development of the alliance store is not balanced, did not really form the economies of scale.

On the other hand, there is the traditional individual store or husband and wife store. Although its business has existed for many years, but are not in the form of scale, there is no brand effect, know the degree of confidence is low, the economic benefits are not too ideal, only as a means of livelihood to support the family.

2, market analysis

According to the survey, there are three kinds of gift-giving phenomenon: First, some enterprises to employees on their birthdays as an important means of improving corporate cohesion, this phenomenon is very common; Secondly, some businesspeople have to birthday gifts as business contacts with the affinity of the bargaining chip, playing the card of affection; Thirdly, in the school, for the students on their birthdays, has become a kind of trend spread. These three phenomena have led to the scope of gift-giving has transcended the scope of the past simple affection, friendship and love, especially for students to give gifts. Xi'an has more than 100 colleges and universities, private and other institutions of higher education, with more than 1 million students enrolled. This makes the gift market becomes broader.

3, business model

The chain of self-managed professional stores in the form of strategic expansion, the consumer market for college students, focusing on the main commercial streets around the university to open professional stores in the university town, make full use of the local wholesalers to store in the form of installment billing for cooperation. Brand promotion, and strive to make the company's brand bigger and stronger within three years, and then faster to promote the company's snowball development.

4, marketing strategy

Implementation of the "unified store, unified brand, unified image, unified procurement, unified selling price, unified quality of service, unified management system" and other comprehensive and unified management. Create economies of scale.

Fourth, competitive analysis

1, competitors - "individual store" "husband and wife store". Their business philosophy is relatively backward, the market economy and legal awareness is relatively weak, so they operate the limitations of the barriers are relatively large, "small farmers think" is more serious, so the quality of goods it operates can not be guaranteed, the purchase channel is more chaotic and limited, single species, poor service. At the same time, the fashionable novelty of the goods is not strong, especially can not attract the young generation's personality needs. As a chain store is a strong financial strength and "unified" mode of operation to serve as a backing, from the source of purchase to hold the quality of goods, as well as from the circulation of various aspects of the cost of goods to reduce the cost, and then to more favorable prices, better goods to face consumers. At the same time, the chain stores can carry out some promotional activities, as well as advertising, while the "farm store", "husband and wife store" is to care for their own, generally only stay in the traditional word of mouth. And their stores are smaller, from several aspects they can not compete with, coupled with the shopping environment is not ideal, can not provide consumers with better shopping enjoyment and freedom.

2, rival birthday gift specialty stores and fashion jewelry stores. Has a certain standardization, scale, specialization, and its products are more fashionable, personality. But its price point is higher, profit margins. And there is a big difference in the strength of its franchise company, the management system is not sound. Especially some companies, only focus on the development of the number of franchises, franchise fees. And ignore the franchise support, follow-up services and regional protection. Caused by the late management of the franchise is chaotic, uneven development, difficult to unify, each on its own, thus losing the advantages of the franchise chain and economies of scale. And as a professional chain stores, no intermediate links direct management, chain management. Has a richer product reserves, more specialized operations, more affordable prices, more humane service. Thus, to meet people's personalized, fashionable gift needs, to solve the gift is difficult to send, send a good gift is more difficult to the reality of the difficulties. A gift, a heart, a blessing, a happy, conductive happy consumption concept, leading the new trend of happy consumption. Compared with this has a strong competitive.

Fifth, the main points of operation

1, staff requirements:

a. Salesman: honest and trustworthy, responsible, motivated, have a strong ability to answer the table and dedication;

b. Store Manager: must be engaged in salesman work for six months, qualified by the examination can be when the appointment.

2, staffing: a star standard store manager, a deputy store manager, salesman 2 (50 square meters).

3, salary system: the establishment of humanized wage system, salary and bonus dynamic distribution, employees can participate in stock dividends. Limit the retention of talent;

4, the principle of employment: fully give each employee to the trust and opportunity to use their ability to use their ability;

5, the store size: a star standard store 50-100 square meters, three-star image store 100-200 square meters, five-star flagship store of more than 200 square meters;

6, pricing principles:

a. New Products (specialty products) listed in the form of _9.8 yuan, such as 9.819.829.8;

b. Promotional products (one month after the lagging products) to change 9.8 for 5, such as 51525;

c. Specials (three months after the lagging products) downgraded sales, such as 9.8 for 5, 19.8 for 9.8, 29.8 for 19.8.

7, Profit margins:

a. Unique personality and fashion goods (local wholesalers do not sell goods) for 50%;

b. General personality and fashion goods (surrounding peer stores do not sell goods) for 40%;

c. Regular personality and fashion goods (neighboring peer stores sell goods) for 35%;

d. Hot competitiveness of the strong goods (a, b categories of goods, except) for 30-25%. Except) for 30-25%.

8, promotional activities:

a. Consumption card: all consumers can get into the store, the cumulative total of up to 29.8 can be replaced by a membership card, in order to attract new customers to consume again;

b. Membership card: consumption (cumulative) of up to 29.8 yuan can be received to enjoy more member benefits, in order to consolidate the old customers;

c. Joint: with the cake store, flower store, etiquette company and other joint ventures, to consolidate the old customers;

d. Hot selling competitive goods (except the above a, b categories of goods), 30-25%. Ceremony company, etc., to broaden the consumer channels;

d. Sponsorship: to participate in the surrounding colleges and universities of the fellowship, arts and other activities, appropriate publicity, to increase awareness;

e. Substitute delivery: due to the busyness of the matter, quarrels, business, etc., the need to send a gift for the delivery of a gift, to pass on a blessing, a more humane;

f. Group Purchase: Schools, institutions, enterprises and other holiday gifts, meetings and school celebrations souvenirs

g. Holidays: New Year's Day, Valentine's Day, Christmas and other specials, gifts and other promotional activities to enhance popularity.

h. Self-created day: on ordinary days, you can think of ways to create activities day, such as the day of peace, apology day, want you day.

Six, financial analysis

1, the initial investment

According to the current state of the industry, the opening of a one-star standard store (the size of the same industry in the 10-30 square meters), the business area of 50 square meters, the rent of more than 6000 yuan / month, according to the payment of three pressure to pay a payment of more than 24,000 yuan, more than 10,000 yuan of shelves and decorations, etc., the payment of goods plus liquidity is 100,000 yuan. Expected 150,000 yuan. Plan to open five one-star standard stores in the early stage, the total investment of about 750,000 yuan.

2, financing

The company to 3 ~ 6 shareholders financing in 800,000 yuan, 5,000 yuan per share, 160 shares. The first to take the mode of zero debt, to the enterprise development further accelerated, can apply to the bank for a certain amount of loans, so that the company gets rolling development.

3, investment income

According to a one-star standard store for a month period to calculate the operating income of 60,000 yuan, operating income margin of 35%, operating profit of 21,000 yuan. Operating costs amounted to 12,000 yuan, of which 6,000 yuan of rent, each tax 1,000 yuan, 4,000 yuan of personnel salary costs (4 people), packaging costs, gift bags and other costs 1,000 yuan. Monthly net profit is 9,000 yuan, that is, the annual net profit of 108,000 yuan. The payback period is 1.5 years.

VII, vision

Operation of student gifts, taking into account business gifts, home accessories, etc., the professional store constantly copy, in the form of a professional chain rolling development. The city of Xi'an as a starting point, lay a good foundation. Development to the surrounding cities such as Chengdu, Chongqing, Zhengzhou and other western cities, as a base, to the national coverage. Will open more than 1,000 professional chain stores, to create a professional chain of crafts and gifts in China.

College student business plan template 2

First, the concept of entrepreneurship

Nowadays, jewelry, has long been differentiated from the embellishments of the dress, become a fashion vane, in the market is becoming more and more perfect today, has been sublimated into an independent wealth industry; jewelry, but also a flow of culture, through a piece of small jewelry, you can see the wearer's taste and cultural literacy. The jewelry is also a kind of flowing culture, through a piece of small jewelry, can see the wearer's taste and cultural literacy.

Fashion, trend, Leiren ...... is the era of young people are most eager to chase, especially college students. In order to add more characteristics to the appearance. They are not satisfied with the novelty of the clothes, but prefer to try a variety of jewelry, pendants. So the backpack, cell phone, boys' pockets, girls' hair, colorful jewelry countless ......

Second, competitor analysis

Young people will never be satisfied with jewelry, very much in need of novelty of the object to show their personality. Xuzhou Engineering College near the decent jewelry store is basically not, so the demand for jewelry is very large, so many people have to go far away to buy jewelry. We ourselves are college students, in this environment is more advantageous. We can better understand what college students need, and better cater to the tastes of college students. The cost of the jewelry store is not much, for us college students have a certain feasibility and operability.

Third, the market and customer selection

The main customers are students and young people in society, after all, young people are more enthusiastic about jewelry, and have the leisure to spend money to buy jewelry. The market is mainly facing the Xuzhou Engineering College students and young teachers, and young people around.

Fourth, the name of the store

Cool my jewelry store

The store has a wide range of jewelry, a full range of varieties. Customers can pick their favorite fashionable and cool goods to a greater extent, to meet the needs of their pursuit of fashion, can be said to be a paradise for customers shopping.

Fifth, store location

____ College College North University into the neighborhood

Because there is no decent jewelry store near the school, and the school students have a greater demand for jewelry, this will be a large market. Has a strong operational and practical.

Six, business philosophy and objectives

1, in order to reassure customers to buy their favorite goods, the store designed a slogan: spend the most appropriate money to buy the most satisfactory and fashionable cool goods.

2, adhere to the integrity-based, customer rights and interests of the first concept, show the value of the quality of the product, reflecting the perfect combination of products and people of the artistic effect.

3, rely on small profits, take the business flow, pay attention to customer feedback. By virtue of the quality and set up, win the recognition of customers, and strive to achieve a win-win situation for both the store and the customer college business plan (jewelry store) college business plan (jewelry store).

4, the ultimate goal: to seek to join the chain, chain operation, expand the scale and influence.

VII. Organization

Two personnel are exclusively responsible for purchasing goods and two personnel are responsible for marketing. Two personnel are responsible for giving customers will be the goods for repair and packaging, processing and other services. There is also one person responsible for cleaning and decorating the store.

Eight, products and services

1, the store will have different kinds of jewelry launched: cell phone pendants, plastic flowers and plants, jewelry (necklaces, bracelets, earrings, rings, etc.), car jewelry, dormitory jewelry, schoolbag pendants, teddy bears, rag dolls, daily necessities (such as key rings, nail clippers, etc.), stationery supplies (pens, paper, the book, etc.), the store will provide appropriate maintenance, warranty

1

The shop will provide appropriate maintenance, warranty, processing and other services.

2, keep up with the trend, the timely introduction of new products, and conditions to meet when you can design their own exclusive jewelry (contact our design students).

Nine, the source of income

1, the profits obtained from the sale of goods and service charges.

2, the income gained from the agency business, you can pull sponsorship, advertising leaflets issued in other industries advertisements, distributed in the school at the appropriate venue.

Ten, capital requirements, financing methods and return on investment

Because the store does not cover a large area of goods, the initial stage of the start-up can be based on market demand for a demand analysis, according to which the analysis and then gradually expand the size of the purchase, it is expected to require about 20,000 (to be counted) yuan start-up capital, mainly for the purchase of goods, rent sales sites, staff training, market promotion, capital The way to raise funds is personal or school risk funds, to invest in the form of equity investment, other capital investment methods can also be considered. It is expected to recover costs in the next year (calculated at an average sales margin of 20%).

XI, manpower planning and its opening costs

Plan to hire one or two small girls, is beautiful MM (love of beauty, beautiful MM easy to recruit customers), mainly responsible for receiving customers, if the two shift. Two little girl's salary, 500 / month + commission, commission into the monthly turnover of 1%, to improve their motivation. Sixth, the investment amount analysis, monthly cost analysis

Initial costs rough

1, rent: 2000 / month

2, renovation costs: 3000

3 payment: 8000 yuan

4, other costs: 1000 yuan

5, staff wages can be at the end of the end of the first month, do not have to be counted inside the initial cost!

6, unforeseen costs: 15,000 yuan

7, facade transfer fee: 15,000 yuan

*** Count: 47,000 yuan

XII, pricing strategy and business strategy

1, the goods will be divided into the upper, middle and lower three different grades. Different prices. This will satisfy customers with different spending power.

2, membership card system: consumption of a certain amount, you can get a membership card. Convenient for future purchases to get discounts.

3, points system: consumption of a dollar to get a point, to meet a certain amount of points can be exchanged for the corresponding goods.

4, special area: set up a "10 special" "five special" "two special" and so on, mainly on some extrusion or small items promotion.

5, will also take the sale of the way business, for others to sell some things.

6, using their own advantages as college students. To the school classrooms, dormitories to promote goods, to expand the influence. Let them know more about the store!

Thirteen, marketing and promotion strategy

1, the organization of personnel at different times to the school to send advertising sheets. And in the holidays to engage in some promotional activities to give back to customers (according to the National Day, Mid-Autumn Festival, Spring Festival, Labor Day and other festivals characteristics of the activities) college students entrepreneurial plan (jewelry store) work plan.

2, product promotion: shelves placed on the side of some of the relevant information about the introduction of jewelry, especially the more popular jewelry, to facilitate customer understanding of these newly launched jewelry.

3, the store posters: can be posted in the store posters, posters, etc., to introduce the use of jewelry and cultural connotations.

4, theme promotions: further breakdown of consumer behavioral characteristics of purchasing jewelry, according to different combinations, the launch of "couples jewelry", "birthday jewelry", "a jewelry fixed love "" affection forever "and other themes. Each combination includes multiple trinkets.

5, brand building: to the service, the price of Huizhou, to provide a variety of matching program. Meet the needs of different consumers. Strive to allow consumers to buy their favorite jewelry at a favorable price.

College student business plan template 3

A market analysis

The construction of China's growing prosperity, the city's nightscape into a city is easy to pay attention to the highlights of the city's night lighting is also increasingly into the public's field of vision, more and more cities, began to embark on this aspect of the construction.

On the national point of view, the southwest region in this industry is still relatively late in the beginning, but Chongqing, Chengdu, the two places, the construction of the city night lighting project has been a considerable scale, in the rapid development of the industry under the environment, for us, this is an opportunity, but also a challenge. At present, many emerging buildings in Chongqing are required by the local management committee for the construction of lighting projects, which has a very positive significance for the creation of the city, night lighting this industry is also quite promising.

Second, our goal

Our goal is: October 20__ to register the company, the first development of the Southwest region to do small and medium-sized lighting project companies, to provide them with professional design and perfect the concept, and gradually gain the friendship and trust of such customers. Strive for the end of 20__, stabilize the position, the company on track. 20__ is the development of a year, in addition to maintaining the original customers, and then cooperate with the current larger companies, some of the design tasks to undertake subcontracting work, to learn from the experience of doing large-scale projects, but also for the company to bring benefits.

Third, the use of funds

As engaged in our design industry, does not need to invest a lot of money, only the site and computers and other basic facilities can be. Comprehensive consideration of the start-up capital of 50 thousand.

The company set up, the purchase of related office supplies, personnel recruitment, the company's website, etc.: 50,000 yuan;

In addition, the staff salary (half a year), liquidity: 100,000

Total: 200,000 yuan.

Fourth, the product cost and profitability analysis

The company's daily expenses are only employee wages, site rental, utilities, small business expenses, the early stage does not require large investment.

The design fee is 1-8% of the cost of the project, according to the actual situation can be up and down.

Fifth, the cooperation program

can cooperate with engineering companies, engineering companies to provide professional and technical services, and can provide bidding help, in this regard, the engineering company customers for technology and friendship investment.

Six, the future of the project

As the project is mainly a technology investment, so the start-up capital and other requirements are very low, but the benefits are very large, as long as we work hard to forge ahead and expand the market well, the prospects of the project is undoubtedly very bright.

College student business plan template 4

I. College student business plan Gongming store opening media placement plan is as follows:

Media placement form time Remarks

Street sign advertising local consumer visual golden spot long-term

Promotional leaflets around the distribution of two months

Banner store one month

II, Trial arrangement:

1, start time: month

2, the trial purpose: to strengthen the work of the store personnel standards, the interface between the positions and coordination between the staff, fully familiar with the products, services, and prices, skilled sales techniques, a full understanding of the local consumer's 'consumer preferences.

3, trial mode: ○ the use of interpersonal relationships, distribution of trial leaflets. The trial period is valid from month to month

○According to the "Heng Mei Yuan. The company's "Nursing Care Manual" provides appropriate (seasonal, appropriate skin type) care, and charges a corresponding trial fee.

○Main service object: friends and family.

Third, the college business plan opening day ribbon cutting activity arrangements:

Activity theme: lion dance eye-dotting to celebrate the opening

Activity location: the square outside the store, near the door of the store.

Opening time: April (tentative)

Preparations:

1, to determine the list of local guests and media personnel, a week in advance to send invitations.

2, the preparation of raffle boxes, raffle gifts, firecrackers, color balls, trays, scissors, corsages, signing books, pens, sound, microphone.

3, the layout of the lectern, sign-in desk, red carpet (store entrance), order flower baskets.

4, hanging Shiyan store opening ceremony red banner in the store front.

5, contact and determine the opening lion - two.

6, and the nearest restaurant booking lunch guest meals. (a), college students innovative and creative entrepreneurial project plan sample (three) (b), graduates of low-cost innovative entrepreneurial project plan sample (three) (c), college students innovative entrepreneurial project plan sample (three) (d), college students computer science professional innovative entrepreneurial project plan sample (two) (e), college students innovative entrepreneurial project business plan sample (five) (f), college students Innovative entrepreneurship project plan template (three) (vii), college students entrepreneurship project plan sample (four) (viii), college graduates small cost business plan sample (five) (ix), college students entrepreneurship plan sample sample (four) (x), the number of students enrolled in the College of Entrepreneurship of the University of Inner Mongolia and the enrollment plan and code 2022 session of the college entrance exams for reference