There are so many anchor rollover events, why do many people still support them? The development of anything has its two sides, live bandwagon naturally can not be an exception. With the rapid development of self-media, especially since the outbreak of the new crown epidemic this year, the live bandwagon channel has heated up dramatically, unusually hot, whether it is a well-known brand enterprises, or unknown individuals, or government departments, etc., all walks of life are almost involved in the live bandwagon this new sales channel. Through this channel, a large number of "net red anchor", "net red products", "net red card place",

such as Li Jiaqi, Viya and other net red anchor of the Big red, really accomplished overnight wealth; some brands, in the circulation, supermarkets, restaurants and other conventional channels are blocked, turn to live bandwagon channels, to a certain extent, to make up for the decline of the above channels or even reverse; some lack of brand, but good quality, cost-effective products through the live bandwagon, but also stimulate a large number of fans to buy, resulting in a good economic benefits; some famous hosts, Some famous hosts, government officials, etc. also joined the army, for brand products or local economic endorsement, such as the recent Ili Kazakh Autonomous Prefecture of Xinjiang Zhaosu County, vice mayor of He JiaoLong for the local tourism endorsement and horseback riding, overnight popularity, for the promotion of the local economy to make a positive contribution.

And at the same time, we should also see, it is because of the abnormal hot live with goods, inevitably such as dragons mixed, uneven. Such negative reports have gradually increased, individual existence of false and exaggerated propaganda, fake and shoddy, after-sales difficult to maintain rights and other phenomena, leading to a certain degree of resistance to live with goods. However, any emerging things have their own laws of development, live with goods from the fire to rational consumption, the need for a return to the calm process, in the process, for the emergence of the negative situation can not be killed, only to strengthen the government's guidance, supervision, advocate the integrity of the businessman's operation, the consumer's rational consumption, so that this consumption and sales channels to achieve healthy and sustainable development.