The earliest domestic French fries brand can be traced back to the mid-1980s, when the People's Republic of China approved the first wholly foreign-owned fast-food restaurant, KFC, and KFC's famous product, french fries, became a fashionable food on the Chinese market at that time, soon triggering a wave of self-branded fries craze. During that period, many local Chinese food and beverage brands launched their own French fries products one after another, such as Golden Arches, SUBWAY, Bang John, and Da Dong Bakery. These brands have continuously upgraded their quality and added flavors in the competitive market since then, contributing to the prosperity of the entire French fries market.