Donglaishun Group takes "brand management" as the core, actively develops two markets of halal catering and halal food, strives to realize the triple system of chain stores, chain processing factories and chain suppliers, and enlarges and strengthens the four major business segments of directly-managed catering, chain franchising, logistics distribution and deep processing of food. The new group will be based on the main catering, professional chain as the main line, industrialized business development as a chain, the establishment of halal characteristics, chain franchising Dong Lai Shun group of companies, to achieve branding, marketization, diversification of strategic development goals, and strive to build Dong Lai Shun as "China's first brand of halal".