With the development of the times, makeup has gradually become a trend and trend, cosmetic stores in today's era is very feasible, as the saying goes, love of beauty is human nature, birds love the mountains and forests, the fish love the water, the lads, the girls love beauty, in view of this, the maintenance of the essential, who do not like to make themselves look more youthful vitality. I have organized for you about cosmetics business plan, I hope you like it!
Cosmetic business plan template chapter 1Chapter 1
1.1 Prospects
Cosmetics is both an industry and a culture, in today's financial environment, cosmetics is the market sunrise products this positioning can not be shaken. To borrow a phrase from the Jews: women and children's business is the best business opportunities, cosmetics is included in the program.
China's cosmetic market retail sales continue to grow, the national limit above the commercial enterprise cosmetic retail sales of more than 40 billion yuan, an average increase of more than 20%, whether developed or less developed regions are shown for the high growth of cosmetics market sales. In the 31 provinces and autonomous regions, there are 27 with an average growth rate of 15% or more, and the market is growing at a high rate of 87% or more.
Therefore, in the present and future market economy, the cosmetics market occupies a very important position, but also will become a trend in the market economy. Now into the cosmetics market is the same as said in advance into the future economy, the front of the development space will be very huge.
Not only that, as we all know, for Japan, skin care and make-up is almost a culture, whether it is a child or an older woman, skin care or make-up has almost become a habit of life. In a working environment such as a Japanese company, all women in the office are required to learn how to wear professional light makeup. And for our siso college such a special environment, because half of our students will be oriented to Japanese companies, so it is necessary to open such a cosmetic store, the skin care and make-up concepts to publicize out, and our habits into one, so that we know how to go to the more respectful, how to be more confident, stand in the workplace on the stage of the more like a fish out of water.
1.2 Store Introduction
(1). Store business purposes and objectives
Based on ? The customer is God, customer satisfaction is our greatest affirmation and support? For the purpose of business, honest service, understanding the psychological needs of customers at the same time, and constantly innovate, market-oriented, and provide customers with the best and latest products in a timely manner.
(2). Store business philosophy
Do small, do fine, do good, do wide
Do small: limited to college students
Do fine: quality control
Do good: customer service to build the store's reputation
Do wide: to meet the customer's love of beauty needs, but also to increase the popularity of the store
(3). Inside the store
1. Store name: SISO Mija Cosmetics Store
2. Product type: skincare, make-up, make-up tools, nail products, beauty beauty
Hair products. (Skin care and color cosmetics are the main products, others are supplementary)
3. Main customer group: all teachers and students of SISO
(4). Store Management
Management Ideology: Quality service as the main theme, always keep in mind and through the SISO spirit of service, resolutely to achieve integrity of the business, the requirements of the staff and products must be constantly improved, learning, growth, while the business process of a thorough rethinking and redesign, in order to achieve a major breakthrough in the performance measures (such as cost, quality, service and speed, etc.).
SISO Mija Cosmetics Store
1.3 Market Analysis
We did a questionnaire in the college, a *** 50 copies, 35 for girls and 15 for boys. The following conclusions were drawn: (1) 85% of the people who often touch skin care products and 10% of the people who often make up. (2) 65% of those who prefer to buy branded cosmetics.
(3) 15% spend between $50 and $200 per semester on cosmetics and skin care products; 40% spend between $200 and $500; 30% spend between $500 and $1000; and 15% spend more than $1000.
Chapter 2 Competition
2.1 4p Analysis
(1). Product (product)
Products mainly include:
1. High-grade products
2. Mid- to high-grade products
3. Mid- to low-grade products
4. Daily necessities
5. Services
6. Others
High-grade products mainly include: Shiseido ( Shiseido) Christan Dior (Dior) Guerlain (Guerlain) Chanel (Chanel) and so on (these products, including skincare products, perfume, makeup, etc.)
High-end products include: Maybelline Color Zone L'Oreal Avon ZA Eperan and so on (these products focus on skincare and color cosmetics)
Low and medium-grade The products mainly include: the name of a cat Miaqi Monplay Monplay and so on (these products focus on color cosmetics)
Daily necessities mainly include: shampoo, body wash, cleansing soap and other services
Mainly include: the latest fashion magazines will be provided every month, some of the beauty and clothing magazines, such as Mina, Vivi, Kana, so that the students in the busy academic life, can be Students can rent and read these magazines for free to enjoy the beauty of life.
Others include: make-up tools, skin care tools, hairdressing supplies, nail products
(2). Price (price)
Pricing combinations mainly include basic price, discount price, payment time, borrowing conditions. Basic price: full consideration of the cost, profit and other impact. Among them, the cost mainly includes the purchase price, store decoration and so on. Therefore, the impact of cost should be fully considered.
Competition: The competition here mainly includes the total market demand and supply of products on and off campus, and the prices of direct and indirect competitors.
Consumers: what prices are acceptable to the target consumers. Therefore, it was decided to implement the cost + competition + consumer pricing strategy model, taking into account the impact of costs, competitors as a reference to the potential psychological acceptance of the consumer price as a starting point. The implementation of a smooth bidding strategy, i.e. ? Gold is gold, silver is silver? , value for money, neither exaggerated prices set false, nor lose money to do business.
Discount prices: mainly including quantity discounts, cash discounts, functional discounts and seasonal discounts. The store will implement a membership system, members discount points, which will increase the majority of students' loyalty to attract their next consumption. Also when there are promotions, quantity discounts are applied. When there is a change of season, if there is a large amount of stock, discount promotions can be considered. These will be explained in detail in terms of promotions.
(3). Channel (place)
The quality of a store is to determine whether the long-term operation of the fundamentals of the store, as a retail cosmetic store, the purchase channel plays a very important role. Choose a good purchase channel can reduce disputes over the quality of goods, reduce the cost of utilization, and establish a good image of the store. Purchasing channels:
Entity purchase: At first, just start business, we will choose the aggregation of cosmetics production
place? Guangdong for site visits to ensure the quality and authenticity of the products. The advantage of the entity to buy goods is to see all the products, you can guarantee the authenticity of the product; face-to-face transactions, the price is easier to negotiate.
Requirement of direct delivery of business: long-term business down, no longer need to do it yourself, you can choose a fixed partner, require direct delivery of business shipments. The advantage is: the ability to replenish and transfer goods in a timely manner, reducing the pressure on the inventory, but also at the same time reduce the transaction time.
(4). Promotions
1. Adopt the membership system. That is, a one-time consumption of a certain amount can become a member,
future purchase of goods can enjoy preferential treatment.
2. Cash back on purchases. After each purchase, we will keep the bill for the customer, and we will return a certain percentage of cash after accumulating
a certain amount of consumption, so as to encourage people to consume, and avoid the loss of customers at the same time.
3. In order to thank customers for the support of the store, to provide holiday surprises and gifts (such as:
March 8, New Year's Day, November, May 1, etc.)
4. Regularly do some promotional activities, design good-looking leaflets to send to improve
high visibility of the store.
2.2 Positioning and Target Customers
Positioning: Our store's products are divided into 3 grades, i.e., high-grade products, high-
mid-range products and low-mid-range products, which accounted for 30%, 50% and 20% respectively. The reason why our store is categorized into different grades is that in order to meet the needs of different consumers, we categorize products according to different grades and prices.
Target customers: all teachers and students of SISO
Chapter III SWOT analysis
The so-called SWOT analysis, that is, situational analysis, is closely related to the object of the study of a variety of major internal strengths, weaknesses, opportunities and threats, etc., through the investigation of the enumeration, and in accordance with the matrix form of arrangement, and then with the idea of systematic analysis of a variety of factors match each other up to analyze, from which a series of corresponding factors are derived. Then using the idea of system analysis, the various factors are matched with each other to analyze, from which a series of corresponding conclusions are drawn, and the conclusions are usually with a certain degree of decision-making. Using this method, a comprehensive, systematic and accurate study of the situation of the research object can be carried out, so as to formulate corresponding development strategies, plans and countermeasures based on the results of the study. Combined with the specific situation of our college, using SWOT for our mija was analyzed as follows:
(1). Advantages
1. Large market space
SISO College has more than 3000 students and teachers, more than 100 staff, and our products are for the whole college students and teachers so there is a lot of market space.
2. Good investment returns
It is well known that cosmetics is one of the top ten profiteers, and there are a lot of products, almost daily needs, so the market outlook is promising.
3. geographical advantage
Because there is no such similar formal operation of the store around our institutions, many students may hold the heart of the good value for money to choose to buy online, but many students should know that many brands online are fake, the quality is very poor, so to open a cosmetic store, can meet the students of a lot of needs.
(2). Disadvantages
1. Lack of operating capital, because of the consideration of the quality of the product, so we will mostly choose
choose branded products, which will increase the cost of investment.
2. Lack of operating experience, because of the first attempt, may not be able to at once especially perfect and meet
satisfied customer needs.
(3). Opportunities
1. SISO institutions provide such a platform to start a business
2. Half of the students in SISO institutions are facing such a working environment in Japanese companies, which requires us to keep learning about skincare and make-up, and therefore also provides a great platform.
3. Makeup has gradually become a habit of girls' lives, and skin care is even deeper into our hearts, whether boys or girls, so the prospects for entrepreneurship is very good.
4. SISO has a large flow of people, a fixed consumer group, and a stable environment.
(4). Threats
1. Since it is the first time to start a business, it may not be able to estimate the market dynamics in time due to the lack of experience, so it may not be able to meet the needs of customers in a very timely manner.
2. Online shopping has been y rooted in people's hearts, and may not be able to change consumers' attitudes towards buying in physical stores for a while.
Chapter 4: Marketing Analysis
4.1 Initial Marketing Plan
1. The store will display a large number of Japanese magazines and newspapers, which can attract Japanese classes or students who are fans of the Japanese language, and thus achieve the effect of publicity for the store.
2. Posters will be put up; the store will be decorated in a unique way to attract attention.
3. Hire students to work part-time, targeting around 3 students for 10 days each, in order to reach more customers.
4. There will be a trial period, during the trial period, there will be 30 small gifts every day, using the principle of first-come, first-served, so as to attract customers.
4.2 Store normal operation stage
1. Will give different levels of consumption of customers to provide different VIP card, or purchase a certain amount of cash after a certain percentage of cash back to attract customers.
2. Every holiday (such as March 8 Women's Day, National Day, New Year's Day, Mid-Autumn Festival, etc.) the store will be promotions and gifts.
3. The store will invite more students to do part-time work, so that more students can come to better challenge themselves.
4. The normal business hours of the store are: Monday to Sunday 10:00~22:00
Chapter 5 Financial Analysis and Budget Results
1. The cost of the initial stage is mainly: the decoration of the store, advertising, and other facility costs
2. The cost of the operation stage is mainly: the purchase of goods, staff wages, utilities, etc.
2. The cost of the operation stage is mainly: the purchase of goods, staff salaries, utilities, etc.
2.
Initial stage cost summary:
Operation stage cost summary:
According to the market survey:
Chapter 6 Summary
As the saying goes, where there's a will, there's a way. If the school can give us this opportunity, we will surely redouble our efforts to serve our classmates and the college wholeheartedly, always keep in mind the service concept of SISO, put our dreams into action, and work conscientiously, so that we will surely live up to the expectations of the college for us. At the same time, we are also very much in need of such an opportunity to realize the great ambitions of their own hearts, in real life to hone their own, make themselves more mature, for the future to step into society to lay a firm foundation.
? Not after some bone-chilling cold, how to get the fragrance of plum blossoms? We always believe that the sun always comes after the wind and rain, we are full of confidence in the future, so please also ask the college to have confidence in us, only your silent support, we can go farther.
? Opportunity is left to those who are prepared? We hereby solemnly promise that if the college gives us this opportunity, we will make our entrepreneurial dream become a reality and give back to our alma mater's education in the future. I hope that the students give us the starting point of this entrepreneurial dream, so that we can fly to the farther future.
Cosmetic business plan sample template article 2I. Marketing Plan
(a) Regularly for the above college girls to make regular about the basics of skin care (such as every Friday night), the main purpose is to make more people understand the importance of skin care.
(ii) Adopt a membership system. That is, a one-time consumption of a certain amount of money can become a member, and enjoy preferential prices when buying goods in the future.
(iii) Cash back on consumption. After each consumption, we will keep their bills for customers, cumulative consumption of up to a certain amount will be a certain percentage of cash back, in order to encourage consumption, while avoiding the loss of customers.
(d) In order to thank and enhance customer support for the company, to provide free skin care for the holidays (such as the 8th of March, New Year's Day, Christmas, 11th, May Day)
(e) Regularly do some publicity campaigns, the design of good-looking promotional pages to send to improve the visibility of the store.
Second, service and support
1) Service to customers:
? Targeted? In order to effectively and efficiently occupy the market, in order to do this first of all to understand the market enough, in this regard, we will do regular surveys, and customers to establish timely communication, to understand their voices, to do to ensure that 100 percent customer satisfaction rate.
2) Feedback:
The establishment of a positive customer feedback mechanism, such as the opening of the store in addition to equipment and customer suggestions and the use of lucky draws this set of incentives and entertainment as one of the forms, to ensure that the initial company information flow, so as to continue to meet the market.
Chapter 5
Market and sales
I. Sales strategy
(a) sales approach
The company's sales approach is divided into two parts: growth and maturity.
First, the growth period
1, the door to sit in the way of business, *** need four people, 8 a.m. to open the door to 12 noon on duty, another shift 12 noon to 9 p.m., two people on duty. Another two people on duty.
2, door-to-door sales staff of 10 people, go to the girls' dormitory to explain the knowledge of skin care, by the way, the contract to learn to establish friendly relations and timely marketing products. Widely establish the company's image to improve visibility.
Second, the maturity period. As the market becomes more mature, the company's popularity greatly enhanced, the company to sit business mode of operation, door-to-door development of new customers as a supplement.
1, the door to sit business mode of operation, **** need 12 people. Content as above. 2, door-to-door sales staff 2 people. Content as above. Second, product positioning
1) market positioning: the company's business and service concept is to serve female college students at school, the product is located in the majority of students can accept the low and medium-end goods, high-grade goods for countertops. 2) Product type: skin care products, makeup products, makeup tools, nail products, beauty salon supplies. (Skin care is the main, other for store) 2) business philosophy
Do small, do fine, do well, do wide. Do small: limited to college students. Do fine: quality control.
Do well: customer service to establish the reputation of the enterprise. Do wide: to meet the customer's beauty needs, while increasing popularity. V. Pricing strategy
As we all know, the cosmetics industry profits are quite high, in order to enhance the company's market competitiveness and better service to the majority of students, our prices should be lower than the average market price of 3% -5%, the customer will have a stronger attraction.
In order to improve the visibility of our products that we store credibility, we will have a month of the first two days of free use, of course, not the whole bottle of Oh, we will also get some new posters to improve visibility, there are a number of plans to wait for the store positioning will be done in a detailed consideration
Cosmetic business plan template chapter 3
a, products and services: to provide customers with cosmetics Products and services: to provide customers with cosmetic products and the use of guidance
Second, the capital needs: the company was established at the beginning of the need for 200,000 yuan
Third, the funding plan: funds from the founders and the franchisee and bank loans to obtain two
Fourth, market analysis: the industry has matured, but the potential for development is still huge. Initial competitors are mainly small such stores near the campus, the middle and late competition mainly from large companies.
V. Management system: a three-tier structure and external support.
VI, sales and expansion strategy: the initial advertising campaign to obtain initial customers, and then rely on the reputation and excellent products to usher in new customers. At the same time in order to reduce costs, at this time as far as possible to sell mainly. When the company stabilized, and gradually establish relationships with beauty and other industrial companies, and in other schools or regions to establish a franchise company or branch, and gradually expand the scale of the company.
Chapter II, the company
First, the purpose: to provide customers with the best cosmetic products, and full tracking service, so that customers are more refreshing and eye-catching, to gain confidence in life.
Second, the goal: to become a company with a certain reputation and strength in the industry, and finally develop into a large company with independent research and development and sales in one.
Third, products and services: sales of a variety of cosmetic products for college students, teachers and other people to provide the necessary products, and provide guidance on the use. Ensure product quality, ensure reasonable price, ensure that after-sales service is honored.
Fourth, the market outlook: this industry is a high-profit industry, but also today's people indispensable daily necessities, girls and actors and so on is the love. Today's society is concerned about the image of the previous
not have the importance of in order to attract the opposite sex, in order to find a good job, in order to leave a good impression on others, so the image of extreme importance. And in our school there is no such store, the community is also the lack of standardized companies with great prospects for development.
Chapter III, marketing strategy
A, publicity
Initially in the school mainly to the dormitory publicity and flyer publicity as the main publicity measures, for new customers to give preferential treatment, and their enthusiasm for publicity. If they buy our products, it will be publicized for us; even if they do not buy, but also the customer attitude is always the same, because we believe that? Business does not love in? The reasoning.
In addition, we will strictly control the quality, to ensure that the price is commensurate with the quality, and will never allow customers to buy inferior products. We take reputation first, with first-class quality and service and good reputation to win the favor of customers.
Second, the sales method
1, the initial period, we will open the door, responsible for direct sales. This is our most basic sales method.
2, we will take a cooperative approach to allow other organizations to promote and sell on our behalf. For example, we can sign a contract with our existing customers, and we can get a certain commission for all the products sold by them.
3, we will contract or contact with organizations that may use our products, when they need a large number of cosmetics is that we can be responsible for the supply of lower prices, if the volume, can be delivered to the door.
4, through the form of membership card to retain customers, while customers of the economic pressure, is
measures in favor of both sides.
Third, after-sales service
In order to understand the effect of the product and the customer's reflection, and to fulfill the promise of full service to customers after the sale, we will register the information of customers who often come to the customer, or not often come, but a purchase of a larger amount of information on the customer for after-sales contact. Through this way both to protect the rights and interests of customers, but also to enable us to know what products are the most welcome customers, in favor of the further development of our company.
Chapter IV, Competitive Analysis
Cosmetic industry is a mature industry, the competition is more intense, in Fengyang County, there are dozens of large and small such stores. But they are not specialized large companies, so there is no monopoly. The main competitors on these small stores, they are difficult to compare with our store in terms of college students customers, we will specialize in selling a variety of college students like goods, and closer to the college students, occupying the right place, right time, right person, we have greater confidence in this.
Chapter V, development strategy
Our development strategy is divided into three periods, different periods to take different strategies.
1, the initial period: Initially, we will open the first storefront in Anhui University of Science and Technology, to explore the purchase channels and how to deal with the buyers. In the process of publicity and sales to find out the experience, improve management and improve the company's reputation. At this time we will make great publicity to let the students and teachers of the school know that there is this company. Then we will run membership cards and conduct discount programs for new and old customers. Establish contact with companies or organizations that will use our products, etc. to get a number of initial customers, in the process the company's popularity will continue to increase, which will play an important role in the next step of development. This stage is generally stable, learning from experience, for further development of experience and ability to prepare.
2, medium-term: at this time the company has been basically stable, can get a more stable profit, will carry out business expansion. First of all, contact with other school friends, let them open a branch, we provide experience and goods, and inject part of the funds, have a part of the share. Expanding the company's sales and increasing its influence in this way is an important manifestation of the company's healthy development. If the situation permits, we will also develop into the community, open such stores outside the school, after all, the school's business is limited, the community is the largest source of wealth.
3, late: If the company can develop to this day, that he should already have strong capital, good reputation and a large number of customers, if still relying on the sale of other people's products to profit inevitably can not adapt to the situation, they should develop their own products, hit their own product fame, and gradually to the production and sales of half of the model of the development of the industry, and ultimately become a leader in this company!
Chapter 6, Financial Analysis
First, financial expenses
Financial expenses of the company's formation
Monthly financial expenses
Second, the monthly income
Estimated that the first two months will be in the red, but from the third month there will be about 1,000 yuan of profit, and then increased by $ 500 per month until the company's income is stabilized, the estimated monthly income will be 300 yuan. The estimated monthly revenue will be $30,000 until the company's revenue stabilizes, at which point the company is officially on the right track.
Third, the financing plan
Initial investment in the funds needed to get the following aspects:
1, the founders are expected to invest 10,0000 yuan, mainly from family and relatives borrowing. 2, other businessmen or interested parties are invited to contribute part of the funds.
3, the shortfall is obtained by applying for college business loans from banks.
Fourth, the repayment plan
When the company's operation is stable, part of the monthly funds for loan repayment. If the loan expires and the company's funds are insufficient, the company's contributors will pay the loan temporarily. If possible, try to extend the loan repayment time to get more time for development.
Chapter VII, Management Analysis
First, the management level
Our company will be divided into three levels of personnel, general manager for the first level, the following five departments
Department: Marketing Department, Business Department, Service Department, Quality Assurance Department, Finance Department. Each department has a person in charge, as the second layer of personnel. Ministers under the jurisdiction of their respective salesmen, responsible for specific work, is the third layer of members. The main work and responsibilities of each department are as follows:
1,Marketing Department: mainly responsible for the survey of the surrounding market and consumer groups, and at the same time, the development of the company's marketing strategy and development direction.
2, Business Department: mainly responsible for the purchase and sale of products, is directly involved in the sale of the department, but also with the direct contact with the buyers of the department.
3, Service Department: responsible for answering customer questions and providing guidance on use. It is also the executive department of after-sales service, solving the problems of customer feedback and understanding their views.
4, Quality Inspection Department: responsible for the quality of the goods into the quality inspection, to ensure product quality and safety, is to maintain the company's reputation and customer rights and interests of the important departments.
5, Finance Department: responsible for all the company's income and expenses, coordinating the use of funds. At the same time is the development of loan repayment plan and implementation of the department, is the core of the company's development.
Although the various departments work differently, but are unified in the development of the company. They help each other in their work, deliver the latest information in time, and make the best decisions. In addition, in the process of the company's operations, will establish a feedback system. Customers to the salesman feedback, salesman to the management feedback, through this measure to ensure that the problem can be solved in a timely and effective manner.
Second, the share of possession
Initial founders are investors, according to the proportion of capital to get the appropriate proportion of the company's share of possession. However, we will set aside part of the share for future partners to join, which is an important way for us to raise capital and recruit talent. We will control foreign investment, which can only be kept in a small proportion, and will not sell too much share in order to get funds, otherwise we will be difficult to control the development of the company.
Chapter VIII Opportunities and Risk Analysis and Avoidance Measures I. Opportunities
With the development of society, people's demand for image is getting higher and higher. Whether you are looking for a job or making friends, or even talking about men and women must have a good image. And women's natural pursuit of beauty is more in today's economic development of the golden age of exhibition, as the pride of the university students is even more so. However, in the university and economically underdeveloped areas of professional and excellent service company is very little, which gives us the opportunity to develop, but also our growing dependence. Second, the risk
1, because we are initially based on sales, by the timeliness of supply and quality of the greater impact. If the supplier can not supply in time or refused to pay after the sale of goods, we will have a greater impact.
2, because the market has tended to mature, peer competition is more intense, and our company is new, the staff are inexperienced newcomers, the development of the company is very unfavorable.
3, the initial founders are students, the lack of funds, most of the relatives to ask for help and borrow from the bank to get the starting capital. Excessive debt is a huge potential threat to the company's development.
4, novice store, lack of experience, for financing, purchase, contracting, sales, financial management, etc. need to explore and learn, the new company will be more difficult to develop. Third, avoidance measures
1, choose a reliable supplier, signed to ensure the quality of supply and delivery time, recovery of unsold goods contract.
2, innovative sales methods, improve the quality of sales staff to ensure product quality and after-sales service, preferential treatment of old customers.
3, the founders try to contribute to reduce bank borrowing, the shortfall in the collective or individual name borrowing.
4, the opening of the front line to the field research, and work in such companies for a period of time, while learning through books and teachers to learn the relevant knowledge, so that the experience is rapidly improved.
Chapter 9, Summary